It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
Primrose Schools, a national preschool franchise company, is on track to experience its seventh consecutive year of real estate growth by opening a record 34 new schools in 2017. With 135 schools currently in its development pipeline, the high-quality early education and care provider shows no signs of slowing down. The tremendous growth and plans for expansion are propelled with an honorable recognition that kicked off the year. Primrose was named the #1 child care franchise company by Entrepreneur in its 2017 “Franchise 500” list.
“Nationwide demand for high-quality child care combined with the unparalleled early learning experience we provide children and families is driving our rapid growth and expansion,” said Bill Pierquet, senior vice president of school development for Primrose Schools. “With this growth comes the need for real estate that will meet our requirements and, more importantly, the needs of the families we serve.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8014452-primrose-schools-real-estate/
St. Catherine Hospital from Croatia has been named as one of the finalists, and Ruban d’Honneur recipients, in the 2016/17 European Business Awards sponsored by RSM.
It is one of only 110 finalists announced after over 33,000 businesses were engaged in the competition, and was chosen by a panel of independent judges because it displayed the core values of innovation, ethics and success.
The company will now undertake an in depth face-to-face interview, and will find out if it is a winner of one of the 11 categories at a Gala Final on May 4 in Dubrovnik.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8037951-st-catherine-hospital-business-awards/
With the tap of the JOIFUL app, consumers in the Los Angeles area can enjoy mobile salon and spa treatments in the comfort of their home, office or hotel. Beauty industry Artists are at the ready to provide a suite of beauty and wellness treatments including: blowouts; hair styling; men’s haircuts and hot shaves; a variety of massage options; facials; manicures/pedicures as well as specialty services like waxing treatments.
JOIFUL was created to make routine beauty services accessible to time-compressed people who often skip these rituals due to their busy schedules. It’s the only on-demand beauty app with a full suite of salon and spa services – with no look books to limit personal style. Mobile beauty customers can book their treatment, track their Artist in transit and pay with credit card or Apple Pay. Artists will arrive in 60 minutes and gratuity is included in the affordable luxury pricing.
To view the multimedia release go to:
http://www.multivu.com/players/English/8026051-joiful-on-demand-beauty-and-wellness-app/
Two all-electric vehicles fall short of meeting the Insurance Institute for Highway Safety’s awards criteria, but consumers who want to minimize gas consumption while also prioritizing safety can choose from two plug-in hybrids that earn the 2017 TOP SAFETY PICK+ award.
The two recently evaluated all-electric models are the 2017 Tesla Model S and the 2017 BMW i3. The plug-in hybrid models are the Chevrolet Volt, whose award was announced in December, and the Toyota Prius Prime.
To qualify for the 2017 TOP SAFETY PICK award, a vehicle must earn good ratings in all five crashworthiness evaluations — small overlap front, moderate overlap front, side, roof strength and head restraints — and come with a front crash prevention system that earns an advanced or superior rating. The “plus” is awarded to vehicles that meet all those criteria and also come with good or acceptable headlights.
This European Starling didn't see what was coming. It started walking and suddenly fell into a large lid filled with soda. The culprit was another European Starling that landed on top of it. Wow!
As of this weekend, the City of Essen is officially the European Green Capital. The Lord Mayor of Essen Thomas Kufen launched the title year together with the EU Environment Commissioner Karmenu Vella during a creative orchestrated stage show. Other well-known guests included representatives from the EU, the Federal Government and the State of NRW, such as German Federal Minister for Environment Dr Barbara Hendricks and Minister for Environment for North Rhine-Westphalia Johannes Remmel. Many thousands of visitors came to the subsequent Culture and Families Festival in the Grugapark.
The Lord Mayor of Essen Thomas Kufen emphasised: “Our motto for 2017 is to ‘experience your green miracle’. We would like to invite people from Europe and across the globe to visit us in 2017 and experience their own green miracle. Our city offers many surprises - the opening weekend proved this impressively.” The third greenest city in Germany showed what it was capable of during the Culture and Families Festival. The themes accompanying the City of Essen throughout the title year turned into life in the form of illuminations, dance, theatre, sound installation, light labyrinth, walking acts, exhibitions and much more.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8024151-european-green-capital-essen-2017-launched/
GAC Motor, China’s only automaker exhibiting at the 2017 North American International Auto Show (NAIAS) in Detroit from January 8 to 22, 2017, three groundbreaking new models including the first electric vehicle GE3, new SUV GS7 and concept car EnSpirit. Its GS7, a blockbuster mid-sized SUV, is designed with the company’s most innovative technologies and forward thinking concepts.
At the international showcase for the best of automotive industry, GS7 has drawn wide attention from industry professionals, experts, media and guests. The model is destined to continue the company’s legacy in the new era for SUVs opened by their best-selling GS4 which was also released at NAIAS back in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/8018651-gac-motor-gs7-naias/
Liquidation Channel (LC), an interactive, omnichannel retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle categories, has announced the company will rebrand as Shop LC effective immediately.
Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008.
To view the multimedia release go to:
http://www.multivu.com/players/English/8015251-liquidation-channel-rebrands-as-shop-lc/
The 2017 Chevrolet Bolt electric car, Honda Ridgeline pickup and Chrysler Pacifica minivan were named 2017 North American Car, Truck and Utility Vehicle of the Year, respectively, Monday.
The announcement was made at the North American International Auto Show Monday in Detroit.
The Bolt electric car received 364 points from the jury of automotive journalists across the United States and Canada. The Genesis G90 sedan from Hyundai’s new luxury brand was second with 105, followed by the Volvo S90 sedan with 101.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003351-north-american-car-truck-utility-vehicle-2017/
At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show. A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability. Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year. Pricing will be announced closer to the vehicle’s launch date.
“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8016951-kia-stinger-naias-2017/
At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show. A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability. Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year. Pricing will be announced closer to the vehicle’s launch date.
“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8016951-kia-stinger-naias-2017/
