Blood is an essential component for life, but many people do not think about it until the need is critical. Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.
That’s why Abbott (NYSE: ABT) and Real Madrid soccer star Cristiano Ronaldo are partnering to bring even more attention to this important cause. Regarded as one of the top soccer players in the world, Ronaldo will serve as the first global ambassador for the BE THE 1™ movement – developed to inspire young people around the world to regularly donate blood.
“We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments,” said Cristiano Ronaldo, forward for Real Madrid and Captain for Portugal National Football. “That’s why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7668251-abbott-cristiano-ronaldo-donate-blood/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
Puja rituals are an integral part of Hindu culture. In order to stand out from numerous startups, currently competing with each other in the spiritual market domain, and to cater to millions of Hindus worldwide, WheresMyPandit has entered the field of mobile-commerce with the launch of its mobile application.
Built for Android users, WheresMyPandit expects an increase by three times for both inquiries and sales after the launch of the application. And, post the launch of the iOS application near to the Diwali season, it will multiply by nearly five times.
Not only can you book a pandit with a simple click through the application, but in the future, you can also chat or talk to the pandit to help you with various intricacies such as Muhurat timings and information about the puja on a real-time basis. A real-time tracking of the panditji will also be made available so you don't miss out on your muhurat timings while the pandit is on his way to conduct the puja.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7650651-mobile-commerce-with-wheresmypandit/
Subaru of America, Inc. today announced the completion of a Pet Travel Seat Pilot Study as part of its continued partnership with Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization. Subaru and CPS have tested pet products most commonly used by pet parents when traveling. Phase one tested pet harnesses, phase two tested pet crates and carriers, and now, phase three has tested pet travel seats.
A pet travel seat is typically used in a vehicle to hold or elevate the pet, but does not offer full containment. The Pet Travel Seat Pilot Study found that while a pet travel seat may offer distraction prevention, it will likely not offer crash protection in the event of an accident, which could lead to injury of the pet and the human vehicle passengers. The quality of commonly available pet travel seats did not provide effective protection in a crash scenario.
Based on the scientific test evidence collected over the past four years, in part through its partnership with Subaru, CPS can now identify the safest travel options for most pets. For small dogs and cats, Center for Pet Safety recommends one of the 2015 Top Performing Carriers; for medium and large dogs either the 2015 Top Performing Crate - Gunner Kennels G1 Intermediate with 8' Tie Down Straps, or a Center for Pet Safety Certified Harness. To view top performing products and CPS Certified products, visit www.CenterforPetSafety.org.
To view the multimedia release go to:
http://www.multivu.com/players/English/7074158-subaru-cps-pet-travel-seat-study/
Boston Scientific (NYSE: BSX) has received U.S. Food and Drug Administration (FDA) approval for the SYNERGY™ Bioabsorbable Polymer Drug-Eluting Stent System (BP-DES) for the treatment of coronary artery disease.
With this FDA approval, Boston Scientific will commence commercialization of the first and only BP-DES in the U.S. Notably, both the drug coating and the polymer – which modulates drug release – are fully absorbed shortly after drug elution is complete at three months.
The SYNERGY Stent provides synchronized drug and polymer absorption. It is designed to enable more rapid and complete arterial healing, and to thereby reduce the risk of complications associated with long-term polymer exposure compared to currently-used drug-eluting stents (DES) with permanent polymers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7223456-boston-scientific-fda-approval-synergy/
October is National Plan a Cruise Month and the cruise industry is celebrating by launching #CruiseSmile, a simple and exciting chance to win one of 31 cruise vacations from 23 different cruise lines awarded each day, from October 1 through October 31, 2015. Anyone can enter each day during the sweepstakes by simply submitting a photo featuring a ‘cruise smile’ at CruiseSmile.org, or posting their ‘cruise smile’ on Twitter or Instagram using #CruiseSmile and #Sweepstakes. Participants will have the opportunity to share their posts for more chances to win.
“Those who cruise have a secret: they love cruising and cannot stop smiling about it. Whether it's planning, booking, dreaming about or basking in the memories of taking a cruise vacation, it's hard not to smile,” said Cindy D'Aoust, Acting CEO, Cruise Lines International Association (CLIA). “The #CruiseSmile campaign is a fun way for the cruise industry to spread the love of cruising during National Plan a Cruise Month as well give vacation dreamers the chance to win a remarkable cruise vacation for two.”
The #CruiseSmile sweepstakes prize calendar is filled with incredible cruise vacations for two, including a seven-night luxury voyage to Tahiti and the Society Islands in the South Pacific, an eight-day European river cruise on the Seine River from Paris, a magical family-friendly three-night Bahamian voyage at sea and even a 14-day Far-East Discovery cruise visiting exotic ports throughout Southeast Asia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584131-clia-national-plan-a-cruise-month/
Today, Suzhou Tourism launched its first-ever campaign to directly target North American travelers – the “Experience Suzhou: The Venice of China and the City of Scholars” sweepstakes, open for entries now through October 23, 2015 at www.TraveltoSuzhou.com/Sweepstakes. Available to residents of the Continental United States and Canada, the online promotion will award 18 travelers (nine winners plus one guest each) a six-day visit to Suzhou between November 2015 and January 2016.
Situated just west of Shanghai, Suzhou is deeply rooted in culture and heritage as one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. With its narrow streets and winding waterways, Suzhou truly lives up to its nickname as “Venice of China.” Taking advantage of this hidden gem location, sweepstakes winners and their guests will enjoy a six-day package inclusive of round-trip coach airfare, accommodations at one of the city’s top hotels, three meals daily, and a guided trip through the city each day. The trip itinerary will offer a quintessential Suzhou experience featuring visits to a selection of UNESCO World Heritage Sites such as the Humble Administrator’s Garden and Lingering Garden, as well as Tiger Hill, Suzhou Museum, Pinjiang Road, Silk Museum, Tongli, and authentic experiences at iconic restaurants such as Songhelou and Deyuelou. The trip is the ultimate vacation adventure for anyone who wants to visit China and experience true Chinese culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584351-suzhou-tourism-sweepstakes/
Calphalon, the leader in premium cookware and kitchenware, today announced the launch of KnifeSkills.com, a dynamic, inspirational, and instructional website featuring videos that showcase cutlery tips and best practices. These videos highlight the key benefit of new Calphalon Self-Sharpening Cutlery - knives that automatically sharpen every time you use them.
KnifeSkills.com features five professional chefs demonstrating dynamic and superior cutting techniques using a variety of Calphalon Self-Sharpening knives. The 50 short videos educate and inspire home cooks and include a huge array of how-to content, including - but not limited to - dicing mango, mincing ginger, butterflying pork tenderloin, filleting salmon, julienning celery root, chopping papaya, and even preparing squid three ways!
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512431-calphalon-self-sharpening-cutlery/
Nearly three in four American voters (74 percent) favor increasing federal funding for cancer research, according to the results of a new national survey conducted on behalf of the American Association for Cancer Research (AACR). The survey results were released today in conjunction with the AACR’s fifth annual Cancer Progress Report. The report highlights how federally funded research can power progress against cancer and urges Congress and the administration to implement a strategy for providing annual budget increases of at least 7 percent for the National Institutes of Health (NIH), National Cancer Institute (NCI), and U.S. Food and Drug Administration (FDA) in fiscal year 2016 and thereafter.
The national survey, which was conducted by Hart Research Associates and Public Opinion Strategies, shows that five out of every six voters recognize what the AACR Cancer Progress Report 2015 details: that progress is being made against cancer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7613551-aacr-cancer-research-survey/
With September marking National Prostate Cancer Awareness Month and the kick-off of the 2015 NFL season, the Urology Care Foundation and the NFL have renewed their commitment to driving prostate health awareness, as well as teamed up to highlight a Public Service Announcement (PSA) focused on educating men about prostate cancer and encouraging them to take charge of their health through the Know Your Stats® campaign.
The Know Your Stats® campaign is a rallying force to connect, educate and inspire men across the country to know their prostate cancer risk and talk to their doctor about whether prostate cancer testing is right for them.
“It is important for men to know their risk and talk to their doctors so they can determine if prostate cancer testing is right for them,” said Richard A. Memo, MD, Chair of the Urology Care Foundation. “Having the tools and facts empowers individuals and their doctors to make informed decisions.”
Prostate cancer is the second most common cancer in America, affecting one in seven men. Odds increase to one in five if they are African American and one in three if they have a family history; however, the educational tools are making an impact. More men are talking with their doctors and getting tested, and fewer men are dying from the disease.
To view the multimedia release go to:
http://www.multivu.com/players/English/7365551-prostate-cancer-know-your-stats-psa/
Global health service company Cigna has added three new programs to the free Coach by Cigna health and fitness app, featuring coaching tips from The Fit Bottomed Girls for The Anti-Diet, Loving Yourself and Top to Bottom fitness.
The Coach by Cigna app puts health and fitness programs in the palm of your hand, with instructional videos and support from health coaches to help you focus on improving in five integrated areas: nutrition, exercise, sleep, stress and weight management.
To view the multimedia release go to:
http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
What’s in a name? When it comes to Artistry Exact Fit® Beauty Balm Perfecting Primer, everything. This multi-benefit, sheer formula with SPF 35 harnesses the power of three benefits in one: it primes, perfects and hydrates.
In one simple step, Artistry Exact Fit® Beauty Balm Perfecting Primer instantly blurs imperfections and minimizes the appearance of pores for a visibly perfected complexion that looks natural, hydrated and beautiful. The single universal sheer shade prepares skin for optimal makeup application and wear, while helping to shield from harmful, aging UV rays and minimize the effects of free radicals and environmental aggressors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488156-amway-artistry-exact-fit-beauty-balm/
