Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
InterContinental Hotels Group (IHG) today announces the newest evolution of the Holiday Inn® brand’s Journey to Extraordinary campaign. This campaign, now in its third year, celebrates the unique journeys of the many guests who walk through the doors of Holiday Inn hotels each day. In this new year of the campaign, the Holiday Inn brand will highlight the extraordinary journeys of two small businesses – Sword & Plough and Perfect 10 Foods – and how Holiday Inn hotels can be a valuable partner in helping them succeed.
Eric Lent, Vice President, Holiday Inn Brand, Americas said: “The Holiday Inn brand carefully researched nearly 300 businesses before deciding to partner with Sword & Plough and Perfect 10. Both of these inspiring companies have a purpose-led mission to change the way business is done in their respective fields, and therefore have an incredibly unique story to tell. Sword & Plough and Perfect 10 embody the entrepreneurial spirit that is the foundation of the Holiday Inn brand. Founder Kemmons Wilson grew the brand from a small, family-owned business into a global brand that offers a consistent and affordable hotel experience that makes travel more enjoyable for all, and in doing so, changed the way people travel.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7824951-holiday-inn-journey-to-extraordinary/
In real life, quarterback Drew Brees does not typically sneak up on his teammates in the middle of the night as they sleep. But in a new digital video campaign from Tempur-Pedic, Brees tries to surprise one of them with a gift of life-changing sleep.
To debut its reinvented TEMPUR-Breeze™ line – the only mattress offering a revolutionary integrated system of cooling technology designed to help keep the body cooler during sleep – Tempur Sealy International (“Tempur-Pedic”) announced today that the company is teaming up with professional football player Drew Brees to launch its “Brees on Breeze” integrated marketing campaign, including a video series starring Brees and his “hot” teammate, pro football center Max Unger.
To view the multimedia release go to:
http://www.multivu.com/players/English/7804051-tempur-pedic-brees-on-breeze/
Yesterday, Guinness World Records announced that the bottle of Gautier 1762 was the oldest cognac sold at a public auction. This 250-year-old drink was purchased in 2014 by Wealth Solutions, a Polish company specialized in rare spirits and collectibles, at an auction of old and rare beverages organized by Bonhams Fine Art Auctioneers & Valuers in NYC. It remained part of the company’s collection of old liquors until October 2015, when the management board made the decision to create a watch with a drop of this antique spirit, and opened the bottle. The uncorking ceremony was organized in Bristol Hotel in Warsaw and formed part of an event to mark the start of cooperation between Wealth Solutions and Armin Strom, a Swiss Watch Manufacturer.
Thanks to this cooperation, the Cognac Watch was made – the first Swiss mechanical watch with a drop of alcohol. The timepiece and the capsule for this unique beverage were designed by Claude Greisler, Armin Strom’s chief horologist. This independent Swiss manufacturer also accepted the mission to produce this unusual watch. The exclusive limited edition for Wealth Solutions consisted of just 40 timepieces produced in stainless steel, 18k rose gold and titanium cases. All of them were sold by Wealth Solutions in an exclusive presale before the official launch of the product. The international premiere of the Cognac Watch took place on 20th March 2016, during the Baselworld show. Yesterday, at the Polish premiere in Warsaw, Wealth Solutions announced the decision of Guinness World Records.
Having met with huge success, Wealth Solutions has decided to continue production of the Spirit Watches line. The next limited edition will be the Rum Watch – a Swiss timepiece with a drop of Harewood rum from 1780. International subscription for this unique watch opened on 26th April on the website: http://en.wealth.pl/promotion/spirit-watches
To view the multimedia release go to:
http://www.multivu.com/players/uk/7817651-cognac-gautier-1762-guinness-world-records/
Merck (NYSE: MRK), known as MSD outside the United States and Canada, and the American Diabetes Association today issued a new challenge to the millions of Americans affected by type 2 diabetes as part of the program America’s Diabetes Challenge: Get to Your Goals. In 2015, award-winning artist Tim McGraw, celebrated actress S. Epatha Merkerson and chef Leticia Moreinos Schwartz each shared their personal connection to type 2 diabetes. This year, they’re calling on people to share their stories.
Living with diabetes isn’t easy, and that’s why America’s Diabetes Challenge encourages people with type 2 diabetes to work with their doctor to set and reach their A1C goal. The program will aim to identify the most common challenges patients submit and will offer tips to help address them. The program is also designed to help people learn if they’re at risk of low blood glucose, known as hypoglycemia, and how to help reduce that risk.
To view the multimedia release go to:
http://www.multivu.com/players/English/7785551-merck-americas-diabetes-challenge/
While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
Adolescents and young adults with a severe inherited immunodeficiency disorder improved following treatment with novel gene therapy developed at St. Jude Children’s Research Hospital and at the National Institute of Allergy and Infectious Diseases (NIAID), part of the National Institutes of Health. The results of this study appear today in the journal Science Translational Medicine.
The study involved five males with X-linked severe combined immunodeficiency disease (SCID-X1), also known as “Bubble Boy” disease, who were all treated at NIAID. This inherited disorder involves a mutation in the IL2RG gene that affects males and occurs in 1 of every 50,000 to 100,000 live births, leaving them with little to no immune protection.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808651-st-jude-gene-therapy-results/
David Coba, CEO and co-founder of European Wax Center (EWC), the leader in the lifestyle beauty and waxing services categories, announced today the launch of Strut 365™, three collections of products designed to extend the EWC experience into your home. EWC’s mantra is Walk In, Strut Out…and now you can feel that way every day.
While many brands claim they know waxing, and others claim they know beauty products, only European Wax Center understands both. Strut 365 gives EWC guests the opportunity to really get gorgeous, every day, through their new collections; Strut Smoothly™, Strut Lavishly™, and Strut Boldly™. Whether you are searching for something to maintain gorgeous skin in-between waxes, something to seduce your senses while bringing out your skin’s natural radiance or something to achieve daily Browfection™ with, there is something in it for everyone, every day, in every collection. We have got you covered; lavishly, boldly, and smoothly!
“After years of intensive research and development, I’m beyond excited to see our vision for a beauty line come to fruition,” says Coba. “We have leveraged our team's expertise in scientifically formulated skincare products with efficacious ingredients to design a comprehensive line of products that will enhance the services offered in our centers and inspire confidence and gorgeous skin. It will allow our guests to bring European Wax Center with them wherever they go.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7815751-european-wax-center-launches-strut-365/
Mary Murphy partners with Osteo Bi-Flex®
The GUINNESS WORLD RECORDS™ Title for the ‘Largest merengue lesson’ has officially been set as of Friday, April 15, by none other than joint supplement Osteo Bi-Flex. Led by celebrity choreographer Mary Murphy, ballroom dancing champion, at the Fremont Street Experience, the lesson involved more than 250 participants who gathered to learn and perform the high-energy, Latin-inspired merengue.
Record attempt participants stepped in time throughout the half-hour lesson, under the expert direction of celebrity dancer and choreographer Mary Murphy.
The joint support supplement’s record-breaking feat was held as a celebration of movement, encouraging folks to be active and to continue enjoying the activities that make them happy at any age.
“Osteo Bi-Flex is leading the call for movement and enabling individuals to continue participating in the activities they love by facilitating joint comfort, flexibility and movement,” said Derek Bowen, Senior Vice President for Osteo Bi-Flex. “Our product has been helping people for years, so to have our name down in the record books for getting people moving is a perfect fit with our brand! From our standpoint, stillness is the new smoking. Taking Osteo Bi-Flex will help people feel more comfortable within 7 days of taking it.*”
To view the multimedia release go to:
http://www.multivu.com/players/English/7796951-osteo-bi-flex-guinness-world-record/
Educators engage with the most vulnerable populations and good intentions aren’t enough to drive decisions. Ethics goes beyond a simple right vs. wrong and there is a clear and compelling gap in educators’ professional continuum. Now, the research-based ProEthica™ program offers educators techniques and strategies for improving awareness of professional risks and vulnerabilities, and for the application of professional ethics in daily decision making.
Developed by Educational Testing Service (ETS), the ProEthica online educator ethics training program is research-based and designed for teachers and educational leaders. Through a series of interactive modules that combine instruction and checks for understanding, the ProEthica program uses real-life scenario-based simulations and activities to help educators establish an understanding of ethical principles and decision making, and learn how to apply them in their daily practice.
To view the multimedia release go to:
http://www.multivu.com/players/English/7798251-ets-proethica-teacher-training/
Lockheed Martin has launched Generation Beyond, a first of its kind, national educational program to bring the science of space into thousands of homes and classrooms across America. The Science, Technology, Engineering and Math (STEM) program is designed to inspire the next generation of innovators, explorers, inventors and pioneers to pursue STEM careers.
“Our children — the elementary, middle and high school students of today — make up a generation that will change our universe forever. This is the generation that will walk on Mars, explore deep space and unlock mysteries that we can’t yet imagine,” said Marillyn Hewson, Lockheed Martin Chairman, President and Chief Executive Officer. “They won’t get there alone. It is our job to prepare, inspire and equip them to build the future – and that’s exactly what Generation Beyond is designed to do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7794451-lockheed-martin-generation-beyond/
Since the Big Bubble popped in 1929, life in the United States hasn’t been the same. Hotshot wizards will tell you nothing’s really changed, but then again, hotshot wizards aren’t looking for honest work in Enid, Oklahoma. No paying jobs at the mill, because zombies will work for nothing. The diner on Main Street is seeing hard times as well, because a lot fewer folks can afford to fly carpets in from miles away.
Then the House of Daniel comes to town—a brash band of barnstormers who’ll take on any team, and whose antics never fail to entertain. Against the odds Jack secures a berth with them. Now they’re off to tour an America that’s as shot through with magic as it is dead broke. Jack will never be the same—nor will baseball. Find out more at http://us.macmillan.com/thehouseofdaniel/harryturtledove Fantasy/paranormal
