KitchenAid is unveiling a new, three-door free standing refrigerator that is the largest capacity refrigerator in its class*. Available in three models, the 72’’ Counter-Depth French Door Bottom Mount refrigerator features a slide-away split shelf that allows three quarters of the shelf to retract to accommodate taller items, up to 16.75 inches. The new addition will also include the first ever self-close freezer drawer in its class**.
“In terms of performance, features and aesthetics, this is the finest freestanding refrigerator that KitchenAid has ever offered,” says Beth Robinson, senior manager of brand experience for KitchenAid. “From organizational versatility and ease of access, to efficiency and quiet performance, our engineers and designers went above and beyond to incorporate thoughtful features and elegant design.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7766759-kitchenaid-introduces-three-door-bella/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
An exclusive Grand Opening was held the evening of May 28th, 2016 in the newly opened FURSAN luxury Flagship Boutique, located on La Croisette18, Parcel 10, Porto Arabia, the Pearl Qatar; a magnificent, luxurious retail environment dedicated to opulence and consummate beauty.
FURSAN, based in Qatar, is the brainchild of Ibrahim Al-Haidos, Founder & Creative Director of the brand and the FURSAN Collection of unrivalled luxury handbags, designed in celebration of the tradition of Dazzah.
Asked what motivated him to design such exquisite, sumptuous handbags, Ibrahim Al-Haidos replied, “I have always had a romantic relationship with commerce and entrepreneurship. Combining my interest in leather goods and fashion, I seek to put Qatar on the luxury fashion map and make it a major destination for luxury brands. I want to give customers the true experience of extravagance by treating them as honored guests when they enter our glorious boutique.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7910551-fursan-grand-opening-flagship-boutique/
On Friday, August 26th, Sephora brings its innovative BEAUTY TIP (Teach, Inspire, Play) WORKSHOP concept store to the Midwest with the opening of its new Michigan Avenue store. Chicago’s revolutionary new shopping experience will be the fourth Sephora BEAUTY TIP Workshop in the U.S., joining San Francisco’s Powell Street, Boston’s Prudential Center, and Toronto’s Yorkdale Shopping Centre locations which opened within the last year, and marks the global beauty retailer’s 400th free-standing SEPHORA store in North America.
Sephora Michigan Avenue’s BEAUTY TIP WORKSHOP, an all-new 10,040 square foot street-level store, is Sephora’s fourth largest and reflects the next-generation of the continuously evolving Sephora experience. The virtual paradise of endless beauty options includes an exciting footprint that’s both distinctive and intuitive, with over 13,000 products, and a pioneering store environment rooted in discovery and innovation. This includes a wide array of services and classes that will make a visit to the store a one-of-a-kind, individualized experience, every time.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749653-sephora-chicago-400th-store-opening
Kushion.com, launches today featuring Kushion the first true Bluetooth Speaker Pillow that will enhance several aspects of your life. Connect to your phone for hands free talking, charge your phone and still keep the whole house thumpin' with home theater quality speakers all in your pillow. This multi-functional next generation “Boom Box” enhances the experience in your bedroom, hotel room, living room, dorm room also great for tailgating and gaming…. practically anywhere.
“After 2 years of development the Kushion has arrived, taking pillow talk and after parties to new heights,” says David Fuchs of Kushion.com. And it charges your phone!
To view the multimedia release go to:
http://www.multivu.com/players/English/7909051-kushion-bluetooth-speaker-pillow/
For millions of American kids and teens, back-to-school means more than class time, it also means ‘Club time’ as they spend after school hours at local Boys & Girls Clubs across the nation. This fall, Club members at 50 Boys & Girls Clubs – one in each state – will be greeted with refreshed, enhanced or expanded facilities as Lowe’s gives fifty $50,000 grants through Renovation Across the Nation, a $2.5 million initiative through its national partnership with Boys & Girls Clubs of America (BGCA).
Olympic gold medalist Dominique Dawes vaulted the program into the spotlight this morning, kicking off the initiative at one of the 50 Clubs, the Boys & Girls Club of Harlem in New York City. The nationwide revitalization effort will enhance both the environment and the experience for more than 50,000 Club members, driving new membership among kids and teens. Dawes, a long-time friend of Boys & Girls Clubs and a mother herself, understands the value of the Club experience in bringing hope and strength to kids and teens in need of a safe and inspiring place to go after school.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906451-lowes-bgca-renovation-across-nation/
Ethicon*, a trusted leader in advancing wound closure, announces the launch of STRATAFIX™ Spiral PDS Plus and STRATAFIX™ Spiral Monocryl Plus Knotless Tissue Control Devices. With the addition of these two new suture technologies to the STRATAFIX™ Family of Knotless Tissue Control Devices, Ethicon has established the most comprehensive and unmatched knotless suture offering available to surgeons in the U.S.
STRATAFIX™ Knotless Tissue Control Devices transforms the wound closure experience by providing unique advantages over traditional sutures. STRATAFIX™ sutures provide more strength and security, more consistency and more efficiency than traditional suturing. The portfolio of knotless sutures also enables surgeons to more easily manage tension and control tissue approximation with each pass during closure and eliminates the need to tie knots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889651-ethicon-new-stratafix-suture/
Fall football, pancakes, selfies: The Holiday Inn Express® brand and its clever Creative Director, actor/comedian Rob Riggle, know that these are a few of guests’ favorite things. InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, is hitting the road again this month with the latest Pancake Selfie Express mobile breakfast tour to allow fans in the Big Apple, the nation’s capital and beyond to experience the simple genius of a laser-printed selfie on a pancake. During its multi-state tour, the high tech food truck, part of the brand’s latest Stay Smart® campaign, will travel to select Southeastern Conference (SEC) football games this fall to celebrate game day. The brand is also introducing Snoozapalooza, a new promotion that extends both breakfast and check-out time until noon every weekend throughout the fall, so fans can rest and refresh after the big game.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877851-holiday-inn-express-pancake-selfie/
Primrose Schools, a leading early education and child care franchise, is offering entrepreneurs the opportunity to pursue a meaningful and purposeful career by delivering a life-changing early learning experience for children and their families. The company is actively seeking Franchise Owners to independently own and operate schools across the country in response to national demand for high-quality early education and care providers.
According to USA Today, the majority of the American workforce would like to pursue a career with deeper, personal meaning; an overwhelming 82 percent of 40-59 year-olds surveyed said they want to give back more, and 75 percent said they want to make their lives more meaningful. Hundreds of entrepreneurs from a variety of professional backgrounds are fulfilling their dreams through ownership of a Primrose school. In fact, Primrose Franchise Owners are not required to have a background in education. The common denominator uniting each person who owns and operates a Primrose school is an entrepreneurial spirit and a passion for educating the next generation of leaders.
To view the multimedia release go to:
http://www.multivu.com/players/English/7727751-primrose-schools-franchise-owners/
Thorntons, everyone’s favorite place to stop while on the go, announced today the official launch of 28 new store concepts across the local market. These stores redefine convenience and offer guests a distinctly elevated experience with quality food that is deliciously fresh and effortlessly fast, all within a real kitchen setting.
“We believe you should be able to get quality, quantity and convenience, all in one place,” said Tony Harris, President of Thorntons. “That’s why we’re going beyond gas and changing the perception of what convenience stores have to offer.”
The Thorntons Real Kitchen. Real Food. locations are equipped with real kitchens and real cooks who handcraft crave-worthy, high-quality food. A whole new menu includes hot, salted pretzels, savory breakfast and lunch burritos, pizza sticks, and more, all freshly prepared in-store. The grab-and-go concept allows guests to get in and get out in an average of three minutes, with a delicious meal in hand.
To view the multimedia release go to:
http://www.multivu.com/players/English/7897951-thorntons-real-kitchen-real-food/
In honor of Smokey Bear’s 72nd birthday, the Ad Council, the U.S. Forest Service, and the National Association of State Foresters (NASF) launched a new series of public service advertisements (PSAs) that aim to help prevent wildfires nationwide by increasing awareness about less commonly known ways that wildfires can start. The new “Rise from the Ashes” campaign uses wildfire ashes as an artistic medium to illustrate the devastation caused by wildfires and highlight less obvious wildfire causes.
“Education is a critical part of reducing the number of unwanted, human-caused wildfires we experience every year,” said U.S. Forest Service Deputy Chief Jim Hubbard. “We believe that this new iteration of Smokey Bear’s long-running PSA campaign will demonstrate campfires are not the only way to start a wildfire and that Smokey Bear is counting on them to take action to prevent accidental fire starts.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7896651-ad-council-smokey-bear-wildfire-psa/
In honor of its 50-year legacy at the center of the Las Vegas Strip, the iconic Caesars Palace celebrated its golden anniversary with an opulent birthday pool party, featuring a five-tier cake, champagne toast and a 10 minute fireworks extravaganza hosted by award-winning chef Gordon Ramsay. The anniversary festivities continued on Saturday, Aug. 6 with a once in a lifetime gala headlined by world-renowned entertainers Tony Bennett, Jennifer Lopez, Howie Mandel, Wayne Newton, Donny & Marie Osmond, Matt Goss and The Righteous Brothers. Special Icon Awards were also presented to honorees that have helped shape Caesars Palace’s rich history, including Calvin Harris, Gordon Ramsay, Celine Dion, Elton John, Jerry Seinfeld and more.
“During the past five decades, Caesars Palace has set the standard for the Las Vegas experience,” said Mark Frissora, President and CEO of Caesars Entertainment. “Tonight not only do we thank our great entertainers and world-renowned chefs but we say a special thank you to our customers, employees and community partners for helping to shape our rich history and our bright future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7895751-caesars-palace-50th-anniversary/
