Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve the customer experience, today announced the official launch of LP Marketer, a real-time data-driven targeting solution that intelligently delivers relevant, personalized content to website visitors at scale. LP Marketer supports a wide range of use cases that drive business results across the customer lifecycle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53539-liveperson-revolutionize-real-time-data-driven-personalization-lp-marketer
Lexmark executed on three very significant corporate activities within the last 60 days – the announcement of a quarterly cash dividend program, the acquisition of Pallas Athena and a $125 million share repurchase of Lexmark stock, all of which strongly reflect Lexmark’s confidence in the future of its business. Through the company’s capital allocation strategy, Lexmark will continue to return value to its shareholders and plan for acquisitions that further strengthen and differentiate Lexmark’s fleet management, business content management and business process management (BPM) software solutions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48231/
PR Newswire Stockholm Holds Seminar on the Emerging Social Media Landscape.
PR Newswire, the global leader in content and news distribution, recently held a two day event themed around ‘Emerging Media Today and Tomorrow’ hosted by Michael Pranikoff, Global Director of Emerging Media.
The communications landscape is constantly evolving and as a result the way you communicate and engage with your target audience needs to be continually reevaluated.
Both journalists and consumers have changed their media consumption patterns and as more and more content is uploaded every day it becomes increasingly harder to get your message out there and engage with your target audiences.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/prnewswire/52142/
“Wall Of Sound Provides a fun, Tactile, Visual and Interactive Experience for your Music With 20 Million Songs at your Fingertip” says Fred Sigal, Founder & President NuageProductionTM.
NuageProductionTM has just released Wall Of Sound, a free iOS app that dramatically enhances the experience of music playback and discovery on your iPad, iPhone and iPod devices. As a complement to your device’s default user experience, you get started by simply launching the Wall Of Sound app, which is localized in 23 languages for 127 countries. No parameters to setup. It simply connects to the content in your iDevice library and away you go.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52153-nuageproduction
The American College of Emergency Physicians is dedicated to advancing emergency care and to advocating on behalf emergency physicians and the 124 million emergency patients cared for each year. To accomplish this, ACEP is using a new tool to communicate. This TV portal can be embedded on websites and blogs and will automatically be updated as new content comes available!
To view Multimedia News Release, go to http://www.multivu.com/players/English/50856-emergency-medicine-action-fund/
Lexmark and Perceptive Software secured a number of notable customer wins, two of which are highlighted by Managed Print Services (MPS) agreements, a rapidly growing enterprise services segment for Lexmark. Lexmark continues to drive results for its MPS customers in the form of infrastructure optimization, workflow solutions and proactive management of printer fleets and supplies, ultimately reducing costs.
Perceptive Software’s customer wins included two deployments of its award-winning ImageNow Enterprise Content Management (ECM) solution to automate business processes and drive efficiency in the education and utility sectors.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48228/
The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
Anvil Knitwear is a proud sponsor of Farm Aid 2011 whose mission is to build a vibrant family farm-centered system of agriculture in America. The concert will feature six exclusive Farm Aid designs on Anvil Knitwear t-shirts featuring Texas cotton from organic and transitional growers.
This year’s concert in Kansas City, Kan., at LIVESTRONG Sporting Park on Aug. 13 will feature Farm Aid t-shirts with Anvil’s Shirt Scan™ technology that allows concertgoers to view exclusive Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51756-anvil-knitwear-sponsor-and-official-t-shirt-supplier-farm-aid-concert
The Yankee Group reports that companies that incorporate rich media into their communications see increased interaction with their content, stronger competitive positioning, higher-quality leads and greater customer loyalty. This is supported by our recent multimedia survey which revealed that press releases with multimedia content were viewed on average 77% more than text only releases.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49792-PRNewswire-Visual-PR/
7-Eleven® announced today it plans to give its fans an insider’s look at Comic-Con International, the largest comic book and popular arts convention in the world, as seen through eyes of on-site roving reporter Art Baltazar. Baltazar, an award-winning comic artist and writer, will spend five fun-filled days at Comic-Con from July 20-24, bringing 7-Eleven fans and Comic-Con enthusiasts across the country exclusive content and previews for the upcoming movie Cowboys & Aliens, in theaters July 29. Fans can follow Baltazar’s adventures through 7-Eleven’s, Slurpee’s and Baltazar’s Twitter and Facebook pages.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51114-7-eleven-comic-con-art-baltazar-cowboys-aliens
LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history last night at the world’s first 3D user-generated concert broadcasted live on YouTube to be later broadcasted on YouTube 3D. At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by LG and Jane’s Addiction received a rare opportunity to be the first to experience LG Thrill 4G™ and capture live, 3D footage of the exclusive Jane’s Addiction performance. Equipped with a stunning 360° stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action. This unique concert experience was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51238/
