David Coba, CEO and co-founder of European Wax Center (EWC), the leader in the lifestyle beauty and waxing services categories, announced today the launch of Strut 365™, three collections of products designed to extend the EWC experience into your home. EWC’s mantra is Walk In, Strut Out…and now you can feel that way every day.
While many brands claim they know waxing, and others claim they know beauty products, only European Wax Center understands both. Strut 365 gives EWC guests the opportunity to really get gorgeous, every day, through their new collections; Strut Smoothly™, Strut Lavishly™, and Strut Boldly™. Whether you are searching for something to maintain gorgeous skin in-between waxes, something to seduce your senses while bringing out your skin’s natural radiance or something to achieve daily Browfection™ with, there is something in it for everyone, every day, in every collection. We have got you covered; lavishly, boldly, and smoothly!
“After years of intensive research and development, I’m beyond excited to see our vision for a beauty line come to fruition,” says Coba. “We have leveraged our team's expertise in scientifically formulated skincare products with efficacious ingredients to design a comprehensive line of products that will enhance the services offered in our centers and inspire confidence and gorgeous skin. It will allow our guests to bring European Wax Center with them wherever they go.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7815751-european-wax-center-launches-strut-365/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/
It’s a state capital, a center of Southern culture and the heart of the Research Triangle – and now, Raleigh, N.C., is also the setting for the HGTV® Smart Home 2016. Fans can visit HGTV.com/Smart to get a first look at the new home that, like its location, is a perfect blend of innovation and Carolina charm.
Constructed by locally owned builder, Homes by Dickerson, the home is part of a grand prize package valued at more than $1.2 million that will be awarded this summer. In addition to the home and all its furnishings, the grand prize package includes a 2016 Mercedes-Benz GLC and $100,000 from national mortgage lender Quicken Loans®. The three-level traditional craftsman home is approximately 3,300-square-feet, with four bedrooms and five bathrooms, cleverly constructed with tech gadgets and smart solutions to enhance entertaining and everyday living.
To view the multimedia release go to:
http://www.multivu.com/players/English/7780251-hgtv-smart-home-virtual-tour/
Famous for having the most beautiful countryside in China, Huangling village in China’s Jiangxi Province launched helicopter tours from March 11, 2016 offering visitors the opportunity of a bird’s eye view of the region’s beautiful spring rapeseed flower blossom.
Tours take off from Jiangwan Town airfield, about 28 kilometers from Huangling, fly by the village and over the magnificent flower terraces and Hui-style houses with their black roof tiles and white walls.
Surrounded by green mountains and steep cliffs, Huangling village was settled hundreds of years ago and is recognized as one of the most beautiful destinations in China. With its towering trees, stone paths, winding creeks and rich folk culture, the ancient village also retains the unique folk tradition of shaiqiu, or “crop drying in mid-air” as villagers sun-dry chili pepper and corn harvests around the houses throughout the year. This remarkable spectacle is a symbol of the Huangling culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7793351-huangling-village-tourism/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
The collection features a tightly edited range that effortlessly takes you from one city to another. The iron-free “Good Traveler Shirt” and the versatile dark navy travel suit will ensure serious style, even when stepping off the plane to attend a business meeting or dinner.
With an energetic delivery of updated preppy icons, GANT Diamond G offers perfect pieces for both on and off-duty occasions. For the holiday season, the focus is a tightly curated edit of the cocktail cuff shirt for him and the cocktail dress for her. In addition, GANT Diamond G offers the perfect tuxedo made of Italian fabric – giving off that classic GANT look, now with a sophisticated European edge.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769051-gant-diamond-g-fall-winter-2016/
The collection celebrates the recreational calm of the nature by offering a range of contemporary active pieces with everything from chunky lightweight knits in natural yarns to wool mix shirts. GANT reinvents those preppy classics with a contemporary vibe – creating a clean and sporty feel. For the holiday season, GANT makes gift giving easy with active knits, soft cashmere-blended sweaters, Fair Isle and argyle patterns and the iconic GANT pullover.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769052-gant-originals-fall-winter-2016/
The “New Americana” drop is no exception, featuring such icons as mesh shirts, a pinstriped flannel baseball shirt and wide leg sailor-inspired slacks in wool. In this spirit of modern romance, GANT Rugger returns to black. Pushing the boundaries of the classic sportswear color palette, the color black creates a modern, romantic take on American leisurewear along with innovative details on pieces such as the classic oxford shirt and the winter parka. Let the holiday season wrap up in style with the Double Cordster Suit for him and the Knot Tux for her, both of which capture that European touch of sophistication to ring in the New Year.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769053-gant-rugger-fall-winter-2016/
The XVIII Habanos Festival is opening its doors today to host the largest international event for lovers of the world’s finest tobacco: the Habano. In this edition, the festival will pay tribute to Cohiba, the most distinguished and exclusive brand of Habanos that is celebrating its 50th anniversary this year.
At the press conference presided by Leopoldo Cintra González, Commercial Vice-President of Habanos, S.A. and Javier Terrés Ercilla, Vice-President of Development of Habanos, S.A., the year’s major launches were presented, such as the Cosecha Reserva 2012 from the Hoyo de Monterrey brand, in its famous Epicure No 2 vitola; the new Magnum 54 from the H. Upmann brand, that will become part of the regular product portfolio within the successful Magnum Range, and the special edition commemorative Cuaba 20 Aniversario and the Cohiba Medio Siglo.
Further to the launch in the regular portfolio, Cohiba has also released two important special editions. The first consists of a special edition of vintage-style humidors limited to 1966 numbered drawers, with the exclusive Cohiba Majestuosos 1966 vitola and in a unique format (58 mm ring gauge x 150 mm length).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7774751-XVIII-habanos-festival-cohiba/
