Coincidiendo con el primer aniversario de su iniciativa Let\'s Move!, la Primera Dama, Michelle Obama, se ha asociado hoy con el Departamento de Salud y Servicios Humanos de los Estados Unidos (HHS), el Departamento de Agricultura de los Estados Unidos (USDA) y el Ad Council para lanzar una nueva serie de anuncios de servicio público (PSA) creados para dar a los padres y a los cuidadores en todo el país una información que los ayude a escoger alimentos saludables y aumentar la actividad física. La Primera Dama anunciará el lanzamiento de los nuevos anuncios en un evento que se celebrará en la iglesia North Point Community Church en Atlanta, esta tarde.
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To coincide with the one-year anniversary of First Lady Michelle Obama’s Let’s Move! initiative, today she has partnered with the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council to launch a new series of public service advertisements (PSAs) designed to provide parents and caregivers throughout the country with information to help them make healthy food choices and increase physical activity. The First Lady will announce the launch of the new ads at an event held at North Point Community Church in Atlanta this afternoon.
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The DRIVE4COPD national public health initiative today announced that it is partnering with the Country Music Association (CMA) to launch the Tune Up For COPD Songwriting Competition, featuring country music stars Billy Ray Cyrus and Patty Loveless. The competition challenges Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD). Last year, Loveless wrote the campaign anthem, 'Drive,' in honor of her sister Dottie, who died of COPD when she was only 48 years old.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
El Servicio de Investigaciones Económicas del Departamento de Agricultura de los Estados Unidos (U.S. Department of Agriculture; USDA) informó esta semana que más de 50 millones de estadounidenses, incluidos 17 millones de niños, viven con hambre. El informe de 2009 sobre Household Food Insecurity in the United States (Inseguridad Alimenticia Familiar en los Estados Unidos) muestra cómo está afectando a nuestro país el problema del hambre. Con el objeto de crear conciencia nacional entre los adultos sobre el creciente problema del hambre, Feeding America y el Ad Council anunciaron hoy el lanzamiento de una nueva serie de anuncios de servicio público (PSA, según su sigla en inglés) con Matt Damon, Ben Affleck y otros actores, destinados a motivar a los estadounidenses a involucrarse en la lucha contra el hambre.
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Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
The Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council were joined today by Los Angeles Mayor Antonio Villaraigosa to launch a new series of Spanish-language public service advertisements (PSAs) encouraging Americans to take steps to prepare for emergencies. The PSAs were launched as part of National Preparedness Month and direct viewers to Listo.gov, the Spanish-language extension of Ready.gov. According to a recent Ad Council survey, nearly six in ten Hispanic Americans have not taken steps to prepare for an emergency.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46031/
In honor of Hispanic Heritage Month, the United States Marine Corps (USMC) is launching a new multimedia campaign entitled “Family Values.” This unique campaign celebrates the strong positive ideals shared by Hispanic Americans and the Marine Corps by featuring the personal testimonials of Latino men and women currently serving. “Family Values” will run nationally online from September 15 through October 15 and will also feature print and radio PSA creative extensions.
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A la Agencia Federal de Administración de Emergencias (FEMA) del Departamento de Seguridad Interna y The Ad Council se unieron hoy el Alcalde de Los Ángeles, Antonio Villaraigosa, para lanzar una nueva serie de publicidades de servicios públicos (PSA), en español, que alientan a los estadounidenses a prepararse para las emergencias. Las PSA se lanzaron como parte del Mes Nacional de Preparación y llevan a los televidentes a Listo.gov, la extensión en español de Ready.gov. Según una reciente encuesta del Ad Council, casi seis de cada diez hispano-estadounidenses no han tomado acciones para prepararse para una emergencia.
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Office of Emergency Management (OEM) Commissioner Joseph F. Bruno, FEMA Deputy Administrator Richard Serino, Fire Department (FDNY) Commissioner Salvatore Cassano, Police Department (NYPD) Assistant Chief Harry J. Wedin, The Advertising Council Campaign Manager Jessica Dahl, American Red Cross in Greater New York Chief Administrative Officer Richard Kane, and Counsel to Brooklyn Borough President Jason Otaño today kicked off National Preparedness Month by encouraging New Yorkers to audition for an upcoming TV public service advertisement (PSA).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45752/
In a nationwide effort to encourage all Americans to take steps to prepare for possible emergencies, the Federal Emergency Management Agency’s (FEMA) Ready Campaign and The Advertising Council have joined today with The Weather Channel® (TWC) to launch a new series of public service advertisements (PSAs). The PSAs are an extension of the national Ready PSA Campaign and will be distributed in advance of National Preparedness Month (NPM) in September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45754/
The Sounds of Pertussis Campaign moves into action with the second annual Pertussis Awareness Day in New York City featuring a range of educational activities, including the launch of the Sound Off About Pertussis song contest and a new public service announcement (PSA) featuring four-time NASCAR Sprint Cup Series champion Jeff Gordon. The national public awareness campaign encourages parents to help protect themselves and their babies from pertussis—commonly known as whooping cough—by getting vaccinated with an adult Tdap (tetanus, diphtheria, acellular pertussis) booster, which may reduce their risk of getting the disease and spreading it to their babies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/soundsofpertussis/45203/
The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced today the launch of a national public service advertising (PSA) campaign designed to encourage homeowners who are struggling with their monthly mortgage payments to learn about the Making Home Affordable Program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45022/
