On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
There is no better time for families to travel Europe than in 2015. Rail Europe, Inc., the largest distributor of European rail products in North America, is excited to announce that families traveling with many of the European rail passes will have access to free rail travel for children. This offering is now available on the Eurail Pass product line, in addition to the Swiss Travel Pass, German Rail Pass and BritRail Pass, thus further extending the options for affordable family travel this year.
Train travel is the best way to relax and experience the European scenery while connecting to historic and culturally rich destinations. For families - it's comfortable, convenient, and now even more affordable.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7157831-rail-europe-inc-newsroom/
Kubota Tractor Corporation has announced the availability of its second phase of all-new Kubota Hay Tools in dealerships nationwide. The recently expanded hay tools line brings to market new round balers and turntable bale wrappers; side-mounted and trailed disc mowers; trailed mower conditioners; and a complete range of rotary tedders and rakes.
The new machinery is designed specifically for the U.S. market to further expand Kubota's presence in the larger agricultural product market. "With our extended line of hay tools, we are building on the success of our well-received initial hay tools launch last year and responding to outstanding dealer and customer demand for more high-performing implements from Kubota," said Dave Palmer, senior product manager of Kubota hay tools. "Kubota understands that our customers depend on our equipment's productivity and by providing the right tools, we always deliver. Kubota's hay tools are performance-matched to ideally complement our M-Series tractors and deliver a more comprehensive line of haying solutions for our customers' needs."
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443251-kubota-tractor-hay-tools/
Leviton today expanded its Decora product offering with the introduction of Decora Rocker Slide Controls, comprised of a new line of Decora Universal Dimmers and a Decora Quiet Fan Speed Control. The new Decora Rocker Slide Universal Dimmers provide smooth, slide-action, full-range dimming for incandescent, LED, CFL, halogen, magnetic low voltage, electronic low voltage and fluorescent loads; the new Decora Quiet Fan Speed Control offers 1.5 amps of quiet low, medium and high fan speed control. These new Decora products feature a streamlined style to complement any home’s décor and provide a sleek, uniform appearance when paired with other Decora devices.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7431851-leviton-decora-rocker-controls/
Beginning a new chapter in its celebrated history as an American product design innovator, KitchenAid is unveiling a dramatically designed major appliance collection available in stainless steel, black, white and black stainless steel, an industry first.
Reflecting visual cues from its best known product, the iconic stand mixer, the new collection is wholly original yet uniquely identifiable as the KitchenAid brand. It will be the brand's first collection to launch globally, with U.S. availability starting in April of 2015.
“Our goal with the new line was to amplify the design and craftsmanship that separate KitchenAid from its increasingly non-differentiated competitors,” said Cynthia Soledad, Senior Director of KitchenAid. “In doing so, we're reaffirming our leadership in creating products that are valued equally for how they work and look.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7414131-kitchenaid-new-major-appliances/
Hyundai introduces convention-shattering Santa Cruz Crossover Truck Concept
Hyundai revealed its innovative Santa Cruz Crossover Truck Concept at the North American International Auto Show in Detroit. This fresh concept reflects a completely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers.
“The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventurers’,” said Mark Dipko, director, corporate planning, Hyundai Motor America. “This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7400451-naias-2015-detroit/
Viper, the 30-year leader in car security, today announced that Viper SmartStart, the app that gives users the ability to start, lock, unlock and track their car from virtually anywhere in the world with their smartphone, will be available for Android Wear and Apple Watch in early 2015. Viper made the announcement at the 2015 International Consumer Electronics Show (CES) in Las Vegas.
Viper’s smart watch functionality will be available for free download for Android and iOS through the company’s newest version of the Viper SmartStart 4.0 app. Viper SmartStart 4.0 is compatible with all Viper SmartStart hardware, which means all existing and future Viper SmartStart users who purchase an Apple Watch or Android Wear product will be able to take advantage of the smart watch features at no additional cost.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7407451-viper-smartstart-smart-watch-app/
More than 15,000 injuries involving holiday decorating resulted in emergency room visits in 2012, according to the U.S. Consumer Product Safety Commission. The National Fire Protection Association (NFPA) reports that U.S. fire departments respond to an average of 230 home fires each season involving Christmas trees.
In light of these statistics, UL, a global safety science leader, is sharing tips about tree safety, decorating safety and home entertaining safety during the holiday season, including ways that consumers can safeguard their homes and loved ones.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7394851-ul-safe-holiday-celebration-home-tips/
BioPharmX Corporation (OTCQB: BPMX) today announced the availability of Violet™ iodine, a new, once-daily pill for relief of premenstrual breast discomfort. The first-of-its-kind product is based on the latest molecular iodine technology designed to help free women from the burden of breast discomfort by addressing the underlying causes of a condition known as fibrocystic breast condition (FBC), with the added benefit of promoting breast health for women of reproductive age.*
*These statements have not been evaluated by the U.S. Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7378951-biopharmx-introducing-violet-iodine-premenstrual-breast-discomfort/
DocuSign, Inc. (DocuSign®) launched its DocuSign Winter ’15 Release, which includes an improved signing experience based on customer feedback from focus groups, usability studies, user testing and more. DocuSign’s new signing experience features both visual and interaction design enhancements that reflect the company’s commitment to customer-centric product innovation, www.docusign.com/docusign-winter-15-release.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7312253-docusign-winter-15/
During the first week in December 1933, the last three of the 36 required states voted to ratify the 21st Amendment to the U.S. Constitution, ending Prohibition and paving the way for the modern three-tier beverage alcohol system. Eighty-one years later, the U.S. beverage alcohol industry offers unparalleled consumer selection, guarantees product safety and integrity and generates billions in tax revenue for federal, state and local governments.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7380851-wine-and-spirits-wholesalers-of-america-wswa-21st-amendment/
ACG – the leading partner for pharmaceutical industry’s myriad requirements – is strengthening its product portfolio by launching several new machines at CPhI/P-MEC India, to be held during 2-4 December 2014, at Bombay Exhibition Centre, Mumbai.
P-MEC India, co-located with CPhI India, is one of the ‘must-attend’ events in the international pharmaceutical industry. With a booth that spreads over 1,000 sq. m., ACG will be displaying several new machines including the all-new ACG X.One Technology that reinvents the 12-bar safety features; Protab, a tablet press suited for small to medium batch sizes, and many more.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391551-ACG-Launch-New-Machines-at-CPhI/
