Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
http://www.book-marketing-expert.com/ Action-Packed Legal Thriller Combines High Seas Intrigue with Mystery, Courtroom Drama, Politics and Philosophy The
Tortoise Shell Game is a thought-provoking, white-knuckle ride which
begins off the coast of Central America where the sinking of a tuna
boat, the Sea Diva, is shrouded in mystery, its crew missing. The
fast-moving plot continues through to the courtroom as lawyer Anthony
Darren agrees to represent the boat's owner, only to be blindsided when
the case takes an unexpected and shocking turn. The
Tortoise Shell Game has been acclaimed by Pulitzer Prize nominated
former Boston Globe correspondent Gary S. Chafetz, author of The Lost
Army, who calls it, “Masterful storytelling! An action-packed
thriller, an electrifying read.” Grady Harp,
an Amazon Top 100 Hall of Fame Reviewer says “V Frank Asaro’s skilled
pen has created a mystery thriller with more twists and turns than a
complex carnival ride.” Media Contact: For a review copy of The
Tortoise Shell Game or to arrange an interview with V Frank Asaro
contact Scott Lorenz of Westwind Communications Book Marketing at
scottlorenz@westwindcos.com or by phone at 734-667-2090
http://www.book-marketing-expert.com/
To kick off Lung Cancer Awareness Month this November, the American Lung Association’s LUNG FORCE initiative, nationally presented by CVS Health, today announced its partnership with Grammy Award-winning singer Patti LaBelle to further educate the public about lung cancer, the leading cancer killer of women in the United States.
Personally affected by lung cancer, LaBelle hopes that lending her powerful voice to the cause will encourage all women to learn how they can make a difference in the fight to defeat lung cancer, which claims the life of one woman every eight minutes in the United States. Raising awareness is critical as only 1 percent of American women even have lung cancer on their health radar.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7664651-lung-force-patti-labelle-educate-public/
Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best. #LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks.
“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679551-honest-beauty-letsbehonest/
Off the coast of Central America, the Sea Diva, a tuna boat, sinks. Members of the crew are missing and what happened remains a mystery. As the case goes to trial, a missing crew member is believed to be at fault, but new evidence comes to light and the finger of guilt points in a completely unanticipated direction. Learn more here: http://bit.ly/1LHfMJ0
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
At Munich’s real estate exhibition last week, Russia’s leading e-commerce company, Ulmart, hosted a “working breakfast” to discuss the nuances and intricacies of investing in Russia today during times of heightened international tension.
The topic, “Making the Case for Star Investment Projects in Russia”, featured Ulmart’s chairman and majority shareholder Dmitry Kostygin; Andrew Kaye, Managing Director and Co-Head of Technology Banking, William Blair International; Calin Anton Business Development Director Russia & CIS, Astron; and, Tim Millard, Regional Director, Head of Consulting Services at Jones Lang LaSalle, Russia.
A lively discussion kicked off about how some in the investment community tend to focus—even obsess—on macro realties at a state-to-state level ignoring many truly interesting project; precisely the types of projects that keep most of the world’s economies developing positively from cycle to cycle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7660751-ulmart-russian-investment-update/
At Munich’s real estate exhibition last week, Russia’s leading e-commerce company, Ulmart, hosted a “working breakfast” to discuss the nuances and intricacies of investing in Russia today during times of heightened international tension.
The topic, “Making the Case for Star Investment Projects in Russia”, featured Ulmart’s chairman and majority shareholder Dmitry Kostygin; Andrew Kaye, Managing Director and Co-Head of Technology Banking, William Blair International; Calin Anton Business Development Director Russia & CIS, Astron; and, Tim Millard, Regional Director, Head of Consulting Services at Jones Lang LaSalle, Russia.
A lively discussion kicked off about how some in the investment community tend to focus—even obsess—on macro realties at a state-to-state level ignoring many truly interesting project; precisely the types of projects that keep most of the world’s economies developing positively from cycle to cycle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7660751-ulmart-russian-investment-update/
Health conscious consumers who have struggled to meet their daily required servings of fruits and vegetables—and the vital nutrients that come with—have an easy solution for adding more vitamins to their diet with the introduction of Rader Farms’ Fruit PLUS Vitamins line of enriched berries, arriving in nearly 3,000 new stores across the U.S. this month.
Fruit PLUS Vitamins takes Rader Farms’ premium grade berries that are bursting with rich, sweet flavor and adds nutrients sourced from whole fruits and vegetables to boost vitamin levels by 25 percent, without impacting taste or texture. The end result is a revolutionary new line of frozen fruit that offers supremely delicious taste AND significantly higher nutritional value in a single, easy-to-implement method.*
Rader Farms’ new Fruit PLUS Vitamins has a suggested retail price of $3.49 - $3.99 per 12-ounce package. Frozen fruit lovers can try it now with a $1.00 off coupon and a chance to win a premium Ninja® blender here (http://woobox.com/2288k3). Additionally, a direct link to a downloadable coupon can be found here.
Consider the nutritional value of one cup of traditional unsweetened blueberries when compared to a similar serving of blueberries from Rader Farms’ Fruit PLUS Vitamins line below. It becomes easy to see how smoothie recipes, yogurt toppings and morning cereal rituals might come alive with a boost of nutrition.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630251-rader-farms-fruit-plus-vitamins/
Wheels Up, the revolutionary membership-based private aviation company, officially unveiled the first-ever pink Beechcraft King Air 350i aircraft yesterday evening at the Westchester County Airport in White Plains, New York, in support of Breast Cancer Awareness Month. The event hosted by Kenny Dichter, Founder and CEO of Wheels Up, kicked off the #WheelsUpGoesPink campaign in support of the Company’s ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities for breast cancer treatment and research.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7628751-wheels-up-pink-plane/
Allstate Foundation Purple Purse® ambassador Kerry Washington unveiled her latest purse design to bring attention to domestic violence and financial abuse before an audience of community leaders, survivors and VIPs on Sept. 24 in New York City. In so doing, she also kicked off a month-long effort to raise funds for domestic violence programs nationwide.
Golden Globe and Emmy nominated Washington partnered with handbag designer, Dee Ocleppo, to create the 2015 Purple Purse. The limited-edition, on-trend clutch was created to encourage the public to talk about domestic violence and financial abuse. This year, the purple purse, retailing at $350, is available for purchase beginning Sept. 25 at select Saks Fifth Avenue locations and on Saks.com with 25 percent of proceeds supporting abuse programs.
To view the multimedia release go to:
http://www.multivu.com/players/English/7616851-allstate-foundation-purple-purse/
