Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching “The World Needs More Airheads” – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.
To view Multimedia News Release go to http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign
Jaguar announced the three renowned actors to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest-ever brand and product marketing campaign, called “British Badboys” which introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). “Rendezvous” stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London. It is Jaguar’s first Super Bowl TV advertisement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64994-jaguar-first-super-bowl-commercial-f-type
Mind Candy today announces the global launch of Moshi Monsters Village™ now available on the App Store for iPhone, iPad and iPod touch. Having launched in the UK on iOS before Christmas, this fun and imaginative game has already proved it’s a hit with fans by reaching number two in the iTunes app charts during December and achieving over 250k downloads with no marketing spend within the first two weeks of the UK launch alone. So far there have been over 12,500 reviews in the app store averaging at 4.6 out of 5.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64992-moshi-monsters-comes-to-mobile-and-tablet
Today, appliance manufacturer Maytag® launched an integrated marketing campaign introducing the new face of the brand, the Maytag Man. A transformation of the widely known and iconic Maytag Repairman, the Maytag Man now has a brand new role as the machine. He will greet America as a Maytag® appliance, the human embodiment of the brand’s core values of reliability, durability and power.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64894-maytag-transforms-brand-icon-maytag-man-debuts-maytag-manthem
At the end of the year and as we approach PR Newswire’s 60th anniversary in March, there is a natural inclination to reflect. At PR Newswire, we are just as interested in looking forward to the future for communicators of all kinds – PR, corporate, marketing and shareholder – and their audiences. While technology continues to evolve and new communication channels continue to emerge, everyone at PR Newswire remains focused on helping brands and organizations earn targeted attention from consumers, investors and the media by amplifying our clients’ narratives and making their content more discoverable.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/64514-happy-new-year-from-pr-newswire-2014
Rachael Ray and Guy Fieri return to mentor and coach eight new multi-talented celebrities in the third season of Rachael vs. Guy: Celebrity Cook-Off, premiering Monday, January 6th at 9pm ET/PT on Food Network. The eight celebrities are divided into Team Rachael and Team Guy as they compete over six episodes in a variety of culinary challenges, testing their cooking, marketing and performing skills along the way. New to this season, each episode features a special Food Network guest judge who will determine which celebrity is sent home. The last one left standing wins bragging rights as they join past season winners Lou Diamond Phillips and Dean McDermott, and $50,000 to the charity of their choice.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63840-food-network-rachael-vs-guy-celebrity-cook-off
A new report on strategic account manager (SAM) compensation found that SAM roles continue to grow in importance. Key indicators include the large percentage of future growth companies expect from their strategic accounts and increased investment that companies are making in their SAM programs. Strategic account management is a company-wide initiative in complex, highly matrixed organizations that focuses on building strong and mutually beneficial relationships with a firm's most important customers and partners.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64374-sama-zs-associates-strategic-account-manager-programs
The Thailand Convention and Exhibition Bureau has unveiled 'Thailand CONNECT', a global marketing campaign designed to make it easier for corporate buyers and meetings organisers to sell Thailand as a premier MICE destination.
PR Newswire will now incorporate responsive web design into the build of all its Multimedia News Releases. Multimedia News Releases allow companies to share rich content via branded landing pages that are distributed to all major photo, video and social media networks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63707-pr-newswire-launches-responsive-web-design-mnr
