Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
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Steelcase today launches a year-long celebration of its 100th anniversary, and its reinvention as a globally integrated enterprise, focused on the future of work. Known as the long-time leader of the office furniture industry, the company has thrived for a century not only because of its products and manufacturing strength, but because of its core commitment to people at work and its human-centered approach to innovation and design.
“From the start, our company has been about more than furniture,” said James Hackett, CEO of Steelcase Inc. “We have always focused on people and what people can do. Companies don’t survive for a century – ideas do. So as we turn 100 years old we want to take this opportunity to look out into the future and see all the things that make us optimistic. We see a future full of limitless possibilities.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55229-steelcase-celebrates-100-years
http://www.family-travel-scoop.com Gordie Gibbon is a helpful character that will take your kids on a trip to different culture. Check out the full series of Gordie videos helping kids to understand the cultures of different countries. Printable children's travel journals are also available at http://www.family-travel-scoop.com
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
http://www.youtube.com/watch?v=bj-ipc03evU[EXTRACT]
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Introducing The New Sunset Western Garden Book (www.sunset.com/wgb). Now in its ninth edition and completely redesigned to be more accessible, this go-to reference for gardening in the western United States includes over 2,000 full-color photographs for the first time as well as extra emphasis on contemporary issues like climate change, edible gardening, and water conservation. With an encyclopedia of 9,000 plants, savvy gardeners will relish the book’s complete reference guide with photos for every plant genus, solid information about the West’s distinct microclimates, and the new “Plant Finder” section with plants for every purpose and function.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54487-the-new-sunset-western-garden-book
“Clearing the way” from Arkansas to Chicago are the three boys, Michael Hollinger, Bodie Hope, and Dylan “Rocky” Riley that captured your attention by creating “Mini-Dom” and pulling a switcheroo on Storm Chaser Reed Timmer.
During their Bosch-sponsored trip to Chicago, the young storm chasers had camera in hand, full of anticipation and excitement to take part in the spoof involving their idol, Timmer. Meeting Timmer was something they had only dreamed of, until Bosch proposed a plan to bring the boys to Chicago and switch Timmer’s storm chasing vehicle, the Dominator, with the boys’ “Mini-Dom” for the “Switcheroo” video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54461-bosch-mini-dom-spoof-video-timmer-s-storm-chasing-vehicle-dominator
Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54288-cobra-puma-golf-rickie-fowler-amp-driver-irons-it-s-go-time
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Building from more than a decade of proven leadership in the wireless connectivity space, Texas Instruments Incorporated (TI) (NASDAQ: TXN) today unveiled the SimpleLink™ product family, the industry’s widest portfolio of easy-to-use wireless connectivity technologies for low-power, low-cost embedded applications. The SimpleLink family includes self-contained wireless processors, aimed at enabling easy integration with any embedded system.
The cornerstone offering in this new family is the new SimpleLink Wi-Fi® CC3000 product: an easy-to-implement Wi-Fi solution that will lead the charge in expanding the world’s Internet of Things. The SimpleLink Wi-Fi CC3000 is a self-contained 802.11 network processor, making it ideal for simple and quick addition of Internet connectivity to any embedded application. For full details on the SimpleLink Wi-Fi CC3000 and all SimpleLink products, visit http://ti.com/simplelink.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54039-texas-instruments-launches-product-family-simplelink-wi-fi-cc3000
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