En un esfuerzo por motivar a las familias hispanas a pasar más tiempo al aire libre y reconectarse con la naturaleza, el Ad Council y el Servicio Forestal de los Estados Unidos han lanzado la campaña publicitaria de servicio público Descubre el Bosque, una extensión de su popular campaña en inglés Discover the Forest, creada en 2009.
El objetivo de la campaña es aumentar las visitas de la población hispana a los bosques, las praderas y los parques del país, además de contribuir a que desarrolle el amor por la naturaleza y comprenda su participación en la tarea de conservarla.
Para más, va a http://www.multivu.com/mnr/56336-us-forest-service-ad-council-encourage-hispanic-families-discover-nature?lang=es
In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire
New public service advertisements (PSAs) released today by Feeding America and the Ad Council are designed to raise awareness of where families across the country can find free and nutritious meals for their children during the summer months when school isn’t in session.
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La Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA, por sus siglas en inglés) anunció hoy el lanzamiento de una nueva serie de anuncios de servicio público en español para educar a los padres acerca de la importancia de asegurar a sus niños en los asientos de seguridad apropiados para su edad y tamaño. Los avisos, emitidos en colaboración con el Ad Council, promueven los asientos de seguridad entre padres y personas encargadas del cuidado de niños hispanos que trasportan niños de recién nacidos hasta los 12 años de edad. Esta campaña ayudará a aquellos que están en proceso de asimilación a la cultura, leyes en los Estados Unidos y cuyo primer idioma no es el inglés. Vale recalcar que los choques automovilísticos continúan siendo la causa principal de muerte entre niños de 1 a 13 años de edad.
Para más, va a http://www.multivu.com/mnr/55318-nhtsa-launches-new-psas-about-car-seat-recommendations-spanish
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
Drivers count on their vehicles to get them to their destinations safely, but how well a vehicle runs depends on how much effort motorists put into protecting their investment in their cars.
According to the National Car Care Council, about 70 percent of vehicles on the road are in need of some repair. And a recent article from StockMarketsReview.com revealed that 40 percent of consumers involved in repair decisions are postponing car maintenance or repair on their primary vehicle.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55025-autozone-protect-your-investment
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
U.S. Transportation Secretary Ray LaHood today announced the launch of new public service announcements (PSAs) to raise awareness about the importance of choosing the right child safety seat and making sure it is installed properly. The ads, released in partnership with the Ad Council, promote car seat safety among parents of children up to age 12. Data from the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) show an estimated 8,959 lives were saved by child restraint systems from 1975 to 2008.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55319-nhtsa-launches-new-psas-about-car-seat-recommendations-for-children
This February 18th marks The Advertising Council’s seventieth anniversary. Since 1942, the non-profit organization has been creating memorable campaigns aimed at improving the lives of the American people. Ad Council icons and slogans are woven into the very fabric of American culture. With campaigns ranging from
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
