Takeda today announced the launch of a new expert Report on COPD, introduced at a Takeda organised press conference on the occasion of the 2012 European Respiratory Society (ERS) Annual Congress taking place from 1- 5 September in Vienna, Austria.
The Report, entitled ‘The Shifting Paradigm in Chronic Obstructive Pulmonary Disease (COPD) Management,’ was initiated and developed by Takeda Pharmaceuticals International GmbH and is a compilation of opinion articles from a panel of key international respiratory experts, the European Federation of Allergy and Airways Diseases Patients’ Association (EFA) and COPD patients, reflecting updated guidance and research. The new expert Report was developed in response to a recent shift in emphasis in COPD management which now places future risk at equal importance to treatment of current disability. Treatment objectives are now divided into two groups: reducing symptoms and reducing risk.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56582-expert-report-on-copd-launch
The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
Golfers have a great excuse to tee it up on Labor Day weekend (Aug. 31 – Sept. 3) as thousands of golf facilities will host Patriot Golf Day® events. They will collect donations for Folds of Honor Foundation, a non-profit organization providing educational scholarships to families of service men and women disabled or killed in service to their country. Patriot Golf Day is supported by The PGA of America and the United States Golf Association.
“Our military families make great sacrifices for our nation, and their children’s dreams of an education should not go unrealized,” said President Bush. “This Labor Day weekend, I ask you to join thousands of golfers across the country in supporting Patriot Golf Day.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56692-patriot-golf-day-golfers-support-military-families-on-labor-day-weekend
University Hospitals Case Medical Center was recognized today as a national model for quality care as the recipient of the 2012 American Hospital Association-McKesson Quest for Quality Prize. The prestigious award named UH Case Medical Center the top hospital in the nation for its leadership and innovation in quality improvement and safety.
UH Case Medical Center was selected by a multi-disciplinary committee of health care quality and patient safety experts. The American Hospital Association (AHA)-McKesson Quest for Quality Prize is presented annually and UH Case Medical Center is the first large, urban academic medical center to earn this coveted prize.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57289-american-hospital-association-uh-case-medical-center-leader-in-quality
New research debuted at the American Diabetes Association’s 72nd Annual Scientific Session suggests eating raisins three times a day may significantly lower postprandial (post-meal) glucose levels when compared to common alternative snacks of equal caloric value. The study was conducted at the Louisville Metabolic and Atherosclerosis Center (L-MARC) by lead researcher, Harold Bays, MD, medical director and president of L-MARC.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56845-california-raisin-marketing-board-raisins-reduce-post-meal-blood-sugar
The American Lung Association has released an edgy public service advertising (PSA) campaign featuring provocative television, online and out-of-home components to encourage people to download the charity’s new State of the Air® smartphone application, a valuable resource for people living with lung disease like asthma and chronic obstructive pulmonary disease (COPD), people with heart disease or diabetes, as well as older adults and children. This is the first time that a charity has included an app download as the call to action in a nationally distributed PSA.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55128-american-lung-association-breathe-smarter-psa-air-quality-smartphone-app
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced two revolutionary new platforms: LeapPad2, the next generation of the #1 kid’s learning tablet LeapPad™, and LeapsterGS, the ultimate learning video game system.
Within a year of launch, LeapPad has received more than 20 accolades, including three prestigious awards from the Toy Industry Association (Educational Toy of the Year, Preschool Toy of the Year, and the ultimate recognition – Toy of the Year). LeapFrog introduces LeapPad2, the next generation of its magical tablet that delivers education filled with entertainment and fun creative exploration for kids.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54819-leapfrog-announces-leappad-2-and-leapster-gs
The American Immigration Lawyers Association (AILA) applauds the June 15 announcement offering Deferred Action to eligible younger immigrants. This action will change the lives of young people who call America home, but who have been unable to live free from the fear of deportation to a country they may not even remember.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56756-aila-praises-deferred-action-announcement
Swiss watch brand Longines partnered this past weekend with the New York Racing Association, Inc. (NYRA) to serve as the Official Watch and Preferred Partner of the 144th running of the Belmont Stakes, the third leg of the prestigious Triple Crown, on June 9, 2012 at Belmont Park.
Longines has been the Official Watch and Timekeeper of the Kentucky Derby at Churchill Downs, the first leg of the famed three races, for the last two Runs for the Roses.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56468-longines-official-watch-timekeeper-of-2012-belmont-stakes
Chic Outlet Shopping® has launched the Chic Guide to Europe 2012 – an innovative media campaign in association with Condé Nast publications and supported by a collection of short films featuring a star-studded roll call of famous international names, each filmed on location at the Chic Outlet Shopping® Villages.
The Chic Guide to Europe 2012 represents a seven-year alliance between the world-leading publishing house and Chic Outlet Shopping®. The most international guide to date, ambassadors starring in the campaign represent Brazil, Germany, USA, UK, China and Russia. Matthew Williamson (Vanity Fair UK, Condé Nast Traveller UK), Olivia Palermo (Vanity Fair USA), Karolína Kurková (Vogue Russia), Beatrix Ong (Vogue China), Helena Christensen (Vogue Germany) and Déborah Bloch and Júlia Bloch Anquier (Vogue Brazil).
To view Multimedia News Release, go to http://www.multivu.com/mnr/56545-valueretail-chic-outlet-shopping
TruGreen, the nation’s largest professional lawn care service provider and part of the ServiceMaster family of brands, today debuts episode two in its webisode series, “Grow Curb Appeal,” to provide simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode two, Cameron demonstrates three tips for updating your home’s exterior magnetism this summer, while the home-selling season is in full swing. The instructional TV host expertly shares: how to create an attractive outdoor living space, how to achieve an inviting nighttime pathway, and how to deal with unsightly lawn discoloration.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56365-trugreen-grow-curb-appeal-episode-two-jason-cameron-healthy-lawns
