Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
http://www.TheFrackingTruthBook.com “The US will never run out of oil and natural gas. NEVER. Same goes for the rest of the world. Won’t happen,” says Dallas-based oil and gas executive Chris Faulkner in his new book, The Fracking Truth.“Faulkner’s book should be widely read before falling victim to hearsay and Hollywood-tainted brouhaha. Then decide, individually, how to consider fracking,” says Grady Harp a Top 100 Amazon and Hall of Fame Reviewer rating it ‘5 stars of 5’ possible.Available on Amazon, Barnes & Noble, iBookstore & BookMasters Distribution.Contact: Scott Lorenz of Westwind Book Marketing scottlorenz@WestWindCos.com http://www.book-marketing-expert.com 734.667.2090 or Traci Dakins, Stephenson Group TDakins@StephensonGroup.com 253.306.4006 Non Fiction
Music lovers, surfers, thrill seekers and thousands of young people across the country will be able to experience the fun, potentially life-saving messages of the nation’s largest youth smoking prevention tour. truth® begins its 14th annual summer tour on Friday, June 13 in Houston, Texas, with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens and young adults across the country – providing them with facts and information about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7248451-truth-youth-smoking-prevention-campaign-kicks-off-2014-annual-summer-tour/
60 years, countless stories. As PR Newswire celebrates 60 years of press release distribution and multimedia engagement, the focus remains on the future of communications.
With the rapid evolution of technology and a changing communications landscape, public relations and marketing professionals must rethink their strategies. These shifts require a multi-faceted approach that capitalizes on digital, social and mobile to cut through the noise and generate buzz in the market.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7223831-pr-newswire-60th-anniversary/
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65928-thehalogrouppressroom/
Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe.
“We are honoring everything that makes each of us special and adds color to our world — just like the marshmallow charms in our cereal,” said Michael Lenahan, associate marketing manager for Lucky Charms. “We are celebrating everyone who is proud to live life on their own terms and love every second of it.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign
The official music video for Woo Child's "Don't I".
http://twitter.com/therealwoo http://instagram.com/therealwoo Lead Single off the Heirs EP produced by @JBJRofficial https://soundcloud.com/therealwoo/woo...
http://www.WooChild.com
Woo Child's Music has been featured on TV and Video Games, including Target's Bullseye University, WWE Monday Night Raw and Friday Night Smackdown, as well as the video games "UFC Undisputed 3" and "Saint's Row 3".
Versatile, talented, and honest, Woo Child is rapidly making a name for himself as a true up and comer in the fiercely competitive hip hop game. A relentless work ethic and skilled flow is vaulting Woo Child to new heights, as he writes and performs all of his own music, which is garnering interest across the country through internet marketing and free downloads. After the free release of Woo Child Presents: Industry Takeover and generating thousands of downloads by fans all over the world, he began crafting his current project, ?Anywhere?."
Let the daydreams of traveling, long beach days and summer break planning begin; after a long winter, it’s finally sandal season! Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) welcomes the spring season by celebrating the adventurous spirit with the global launch of a new integrated marketing campaign supporting its iconic Originals Collection.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7151151-teva-s14-originals-collection-modern-day-adventurous-spirit-spring
Virgin Australia, Delta Air Lines and Tourism Australia are teaming up to encourage Americans to visit Australia now, not “someday,” in their first joint U.S. marketing campaign, with a chance to win one of 52 trips. Starting today, “Someday” hopefuls can visit AustraliaSomeday.com to enter and explore unforgettable experiences throughout Australia.
To showcase just why There’s Nothing Like Australia for a vacation, the partners are inviting Americans to enter the contest by choosing from 52 (a whole year’s worth!) signature weeklong trips featuring the best experiences and events in Australia throughout the year. Each trip comes complete with a week’s hotel, roundtrip airfare for two and the featured Australian experience.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7151951-tourism-australia-52-aussie-someday-trips
Students at Boston College, Boston University, Carnegie Mellon University, Michigan State University, Northeastern University, Purdue University, University of Minnesota and University of Wisconsin will have an opportunity to Go Further with Ford Motor Company through the College Ambassador Challenge. This marketing initiative, a collaboration with internship expert and founder of InternQueen.com Lauren Berger, is an opportunity to provide knowledge and experience to students so they are better prepared to enter the job market.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65786-ford-motor-company-college-ambassador-challenge-go-further-lauren-berger
Galderma, a leading global pharmaceutical company exclusively focused on dermatology, today announced that the European Commission has granted Marketing Authorisation in Europe for Mirvaso® (brimonidine) 3 mg/g gel.
Mirvaso® is an alpha-2 adrenergic receptor agonist that acts rapidly and can last for up to 12 hours.1 It is indicated for the symptomatic treatment of facial erythema (redness) of rosacea in adult patients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65011-mirvaso-first-and-only-treatment-rosacea
