Imagine trying to make a decision with only half the information. Today, nearly all organizations across the public and private sectors rely on data to make better decisions about everything from employee salaries to new legislation. Data provides decision makers insight into what the baseline is, where collective needs are, and where resources should be allocated. But half our world’s population—women—are underrepresented and many times completely unrepresented in these datasets.
Inaccurate data often results from gender bias in the design of surveys or questionnaires, or from someone other than the woman or girl responding to a survey on her behalf. Misrepresented or incomplete gender data collection yields results that misses the mark on understanding women’s needs or their economic and social contributions. Policies and initiatives around healthcare, education, economic opportunity and more are built based on what’s available—gender-biased data—and fail to fairly serve women and girls. How can we close the gender data gap and pursue the global ambition towards gender equality and a fuller understanding of the whole population?
To view the multimedia release go to:
http://www.multivu.com/players/English/7889731-bloomberg-western-digital-bgovdata/
With the tap of the JOIFUL app, consumers in the Los Angeles area can enjoy mobile salon and spa treatments in the comfort of their home, office or hotel. Beauty industry Artists are at the ready to provide a suite of beauty and wellness treatments including: blowouts; hair styling; men’s haircuts and hot shaves; a variety of massage options; facials; manicures/pedicures as well as specialty services like waxing treatments.
JOIFUL was created to make routine beauty services accessible to time-compressed people who often skip these rituals due to their busy schedules. It’s the only on-demand beauty app with a full suite of salon and spa services – with no look books to limit personal style. Mobile beauty customers can book their treatment, track their Artist in transit and pay with credit card or Apple Pay. Artists will arrive in 60 minutes and gratuity is included in the affordable luxury pricing.
To view the multimedia release go to:
http://www.multivu.com/players/English/8026051-joiful-on-demand-beauty-and-wellness-app/
Artists interested in increasing their business without adding overhead just need to tap the JOIFUL App at the International Salon and Spa Expo, January 28-30. JOIFUL, a newly launched on-demand beauty and wellness app, is set to shake up the traditional salon/spa paradigm—and Artists are reaping the rewards.
After successfully building a team of founding Artists to serve the Los Angeles launch market, JOIFUL’s presence at ISSE will showcase the benefits for new Artists in all categories. Certified professionals in hair, make-up, massage, skincare and nails can learn more and sign up to be a JOIFUL Artist in their booth, which puts an emphasis on providing a more satisfying career, and making more money.
To view the multimedia release go to:
http://www.multivu.com/players/English/8018751-joiful-on-demand-beauty-wellness-app/
When it comes to pork, there has never been a better time than now to make something delicious. That is why the National Pork Board (NPB) today launched ‘El Sabor de Hoy’ campaign, aimed at Hispanic consumers in the U.S. The campaign will create awareness of pork’s unmatched flavor and now value making it the ideal protein on any occasion for Hispanic consumers.
“The time to indulge with pork and make delicious dishes for family and friends is now,” said Jose de Jesus, director of multicultural marketing at the National Pork Board.
To view the multimedia release go to:
http://www.multivu.com/players/English/8022151-national-pork-board-el-sabor-de-hoy/
You stock your kitchen’s pantry shelves with quality food. Why would you skimp on the shelves of your bathroom cabinet? With cold and flu season upon us, it’s a great time to purge the medicine cabinet. Better to shop and prepare now than scramble when you are sick. Clean out clutter, get rid of anything that’s expired or you aren’t using, and stock up on the staples. A fresh start can make all the difference.
Well-known RN and health expert, Linda Ciampa has been helping families stay healthy for over a decade. On Wednesday, January 18th, Linda will be available for live interviews to share her best tips for preparing your medicine cabinet for the colder weather. She will also provide viewers with an easy-to-use option for keeping track of your family’s medical and fitness information.
LUNGevity, the nation’s leading lung cancer-focused nonprofit organization today launched a new mobile application designed to make understanding and living with lung cancer less daunting and considerably more manageable. The new Lung Cancer Navigator mobile app provides lung cancer patients with access to the latest medical and treatment information related to their specific lung cancer diagnosis, and serves as a convenient hub for organizing customized care and support networks, asking questions, describing and tracking symptoms, and managing multiple medications.
To view the multimedia release go to:
http://www.multivu.com/players/English/7865551-lungevity-lung-cancer-navigator-app/
Discovery en Español welcomes the new year with adrenaline-filled premieres on its popular programming block ‘Jueves de Aventura,’ highlighting the original production DESAFÍO X 2: MÉXICO, where two survival experts from Colombia and México, will test their skills in inhospitable territories of Chiapas, Veracruz and Puebla. DESAFÍO X 2: MÉXICO premieres January 12 and will air on Thursdays at 11PM E/P.
Each of the six episodes will feature Colombian adventurer Daniel Tirado and Mexican army veteran Alberto Pegueros surviving in extremely remote wild Aztec lands and putting their skills and knowledge into practice in order to make their way back to civilization safe and sound. Together, they have to avoid danger, predators, and find food, water and shelter. However, conflicts are not only limited to wilderness, and each man’s survival skills might not always match those of his partner, so combining techniques and living together could become the greatest of challenges for both men.
To view the multimedia release go to:
http://www.multivu.com/players/English/8010451-discovery-en-espanol-2017-premieres/
To showcase its vision of a redefined mobility experience, Honda will unveil concepts on urban mobility, artificial intelligence, and robotics at CES 2017 in Las Vegas. Honda will kick off its CES presence with an 11:00 am PST press conference on January 5, 2017 at LVCC, North Hall – 7312. To watch the livestream of the press conference, visit Honda.us/CESPressConference.
From reducing traffic congestion to creating new modes of in-car connectivity, CES attendees will have an opportunity to explore and demo technologies with the potential to make people’s lives better.
To schedule an interview with Honda representatives at CES, contact Jaymie Robinson at jaymie_robinson@hna.honda.com or Rebecca Lee at rebecca@awapr.com. For more information, visit honda.us/CES2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7988331-honda-ces-cooperative-mobility-ecosystem/
Using an entrepreneurial distribution model, the Natural Light project will now donate a second instalment of 20,000 solar lamps. These will be sold by new sales agents in off-grid communities in Zambia, Zimbabwe, Sierra Leone and, for the first time, in Malawi.
The aim of this project, besides bringing a sustainable light source to off-grid communities, was to create a business model for local sales agents to make a living. This has been a great success. Today more than 50 sales agents in three African nations – Zimbabwe, Zambia and Sierra Leone – have their own businesses selling Natural Light solar lamps.
The Natural Light project, in collaboration with social business Little Sun, and NGO Plan International, was created to celebrate the VELUX Group’s 75th anniversary. Following an international design competition last year, which received 172 submissions from all over the world, the winning design was chosen and 14,500 units of the solar lamp were distributed in Africa – one for each employee of the VELUX Group and its sister companies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8006751-velux-more-natural-light-shine-in-africa/
Debbie Azar knows a lot about diamonds. She is the Co-Founder of Gemological Science International (GSI), an independent organization with a global footprint that combines state-of-the-art technology with deep professional expertise.
She is passionate about her favorite subject. For example, when asked what is most important thing to consider when buying a diamond, she is quick to answer, “First and foremost you should love the diamond. A diamond should “speak” to you.”
Even if you’ve fallen head over heels with a diamond, it’s important to do your homework. A diamond is an important purchase and you should understand its value and make certain to authenticate that value.
To view the multimedia release go to:
http://www.multivu.com/players/English/7865051-gsi-expert-diamond-buying-tips/
Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
Remember that time you thought you purchased the perfect gift and found out that the recipient returned it? Let’s face it, we can all use a little gift giving inspiration when it’s time to start holiday shopping. Whether you are shopping for that special someone in your life, best friend or even coworker, finding the perfect holiday gift can be daunting.
TV Host and Consumer Trends Expert Andrew Krasny believes there has never been a better time for shoppers to spend with total power and confidence. On Tuesday, December 6th, Andrew will be available to share some of his fool-proof tips to make sure your holiday shopping is stress free.
