Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
Five teams of Central Intercollegiate Athletic Association athletes hit the water and scaled walls as part of their training in April at the U.S. Navy SEALs’ Little Creek Naval Amphibious Base in Virginia Beach, Va.
Chowan University, St. Paul’s College, Bowie State University, St. Augustine’s College and Virginia State University players all got a taste of the rigors of training with the SEALs in a 12-foot-deep, Olympic-size pool and on the Naval Special Warfare Group 2 Confidence Course, a 17-station land obstacle course.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lubearcorp/50063/
Today RadioShack® announced a promotion in honor of Earth Day, which will give customers the chance to win the new eco-friendly Nissan LEAF™, simply by trading in their used electronic devices.
From April 17-23, customers shopping at The Shack will have the chance to win a new car when participating in the retailer’s Trade & Save program. By bringing eligible working products and accessories into any participating RadioShack store, customers will be able to enter to win a Nissan LEAF, the only 100-percent electric, zero-emissions vehicle available in the mass market. Plus, The Shack guarantees a minimum trade-in value of $10 on any eligible working mobile phone.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/radioshack/49635/