When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.
With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR Concept is much like Scion’s customer in that it strives to stand out from the crowd.
“Scion is known for doing things differently, and maybe even being a little weird,” said Scion Vice President Andrew Gilleland. “This C-HR Concept embraces that idea and wears it like a badge of honor. We couldn’t be more excited to add the production version to our line-up.”
The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it’s the perfect vehicle for “yuccies,” the young urban creatives who inspired the design.
To view the multimedia release go to:
http://www.multivu.com/players/English/7697651-los-angeles-auto-show-laas-2015/
Volvo Cars’ ongoing research into autonomous driving has confirmed what we all know - that the daily commute is taking the joy out of driving. It is during the commute and on long-haul motorway trips that people are most willing to delegate the act of driving to their car.
With this in mind Volvo has developed Concept 26, named to reflect the average daily commute to work of 26 minutes – time that could be spent doing something more meaningful than sitting in stop-go traffic. Volvo has set out to bring choice and freedom back to the driver; to enjoy the driving experience when they want to, or to delegate driving to the car when they want to do something else.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7694951-volvo-cars-unveils-concept-26/
The most detailed analysis yet of the role germline mutations in genes associated with cancer predisposition play in the development of childhood cancer suggests that comprehensive genomic screening may be warranted on all pediatric cancer patients, not just those with a family history of cancer. The study from the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project appears in the November 19 edition of the New England Journal of Medicine.
Ultimately, researchers anticipate that systematic monitoring of patients and family members who have germline mutations in cancer predisposition genes will allow the detection of cancers at their earliest and most curable stage, thereby improving the outcomes for these children and family members.
To view the multimedia release go to:
http://www.multivu.com/players/English/7692851-st-jude-hospital-genome-project/
“Want to enjoy life,” “like to learn things,” “look for adventures and like to take risks” – these traits tell the story of how Americans perceive entrepreneurs, as revealed in the 2015 Amway Global Entrepreneurship Report (AGER).
It’s an optimism that permeates the research again this year, with 86 percent of Americans expressing positive attitudes toward entrepreneurship, up a remarkable 24 percent from 2014 and a resounding 11 percent more than the 2015 global average (75 percent). Echoed by their strong desire for “independence from an employer” and “self-fulfillment, possibility to realize own ideas,” at 75 percent and 72 percent respectively, this positivity is indicative of the country’s thriving entrepreneurial spirit.
“The attitude toward entrepreneurship is not only remarkably high but significantly increased from last year when fewer than two-thirds of respondents reported a positive attitude,” notes Dr. David B. Audretsch, professor and director of the Institute for Development Strategies at the Indiana University School of Public and Environmental Affairs. “What’s more, the secondary importance of financial compensation contradicts the most prevalent stereotypes and myths about why people choose entrepreneurship.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7402451-amway-ager-spirit-index/
Christina Nicols, senior vice president and director of strategic planning and research at Hager Sharp, was named the Washington Women in Public Relations’ (WWPR) 2015 Washington PR Woman of the Year Friday in a ceremony honoring top public relations executives and celebrating women in communications.
Nicols was one of three public relations professionals chosen as an honoree for the 26th annual award. The other finalists were Carrie Fox, president of C. Fox Communications, and Lisa Throckmorton, chief operations officer at SpeakerBox Communications. The three finalists represent women who have led some of the most influential communications campaigns in the District and across the country.
“This is a phenomenal honor and I am humbled to be surrounded by such exemplary leaders in the field who are dedicated to mentoring and supporting the next generation of public relations professionals,” said Nicols. “It is a special privilege to join the ranks of previous PR Woman of the Year recipients including Hager Sharp’s own cofounders Susan Hager and Marcia Sharp, as well as our CEO Jennifer Wayman and executive vice president Debra Silimeo.”
Nicols was presented the award by Silimeo, the 2010 PR Woman of the Year, at Friday’s luncheon.
To view the multimedia release go to:
http://www.multivu.com/players/English/7695751-2015-wwpr-woman-of-the-year-award/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
This November, Purina wants to thank the four-legged friends who make our lives so special. From now through the Thanksgiving holiday, Purina is inviting dog owners to log on to Facebook, Twitter or Instagram and tell the world why they are thankful for their dog.
For every original post submitted through November 29th that includes @Purina and the hashtag, #dogthanking, Purina will donate one dollar to the AKC Canine Health Foundation – up to $75,000 – to help further pet health research. Submitted videos, photos and posts may be shown during the National Dog Show Presented by Purina, on Thanksgiving Day on NBC.
Olympic figure skater Johnny Weir kicked off the campaign by thanking his dog Tema: “Tema is my little prince, and always there wagging his tail when I get home. He brings so much joy to my life, and I am so thankful for his companionship,” Weir said of his Japanese Chin. He and fellow Olympian, Tara Lipinski, will be on special assignment to lend their distinctive presence for the first time to The National Dog Show Presented by Purina.
To view the multimedia release go to:
http://www.multivu.com/players/English/7669351-purina-dog-thanking/
To kick off Lung Cancer Awareness Month this November, the American Lung Association’s LUNG FORCE initiative, nationally presented by CVS Health, today announced its partnership with Grammy Award-winning singer Patti LaBelle to further educate the public about lung cancer, the leading cancer killer of women in the United States.
Personally affected by lung cancer, LaBelle hopes that lending her powerful voice to the cause will encourage all women to learn how they can make a difference in the fight to defeat lung cancer, which claims the life of one woman every eight minutes in the United States. Raising awareness is critical as only 1 percent of American women even have lung cancer on their health radar.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7664651-lung-force-patti-labelle-educate-public/
From a child development expert whose pet-centric curriculum is helping rehabilitate troubled adolescents to the founder of New York City’s first cat café, Purina’s third Better With Pets Summit showcased how the relationship between pets and people enhances overall emotional wellness.
The day-long summit, which was hosted by Emmy-nominated comedian and writer, Josh Gondelman, took place at the Brooklyn Expo Center in New York City on Nov. 3 and featured three panel discussions that examined the emotional relationship between pets and people, including the reciprocal effects both have on one another. Keynote speeches were presented by Purina senior research nutritionist Arleigh Reynolds, who has researched the dog and human bond for many years in Alaska and supports of The Frank Attla Youth Program; and author and reality television personality Carole Radziwill, who shared how pet ownership has shaped her life experiences.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7655851-purina-better-with-pets-summit/
The largest candy-consumption night of the year is right around the corner. More than 80 percent of parents say their kids will participate in a Halloween celebration (2), and when asked about concerns related to Halloween, more than two-thirds of parents say they are worried about their children’s teeth, according to a recent Ad Council survey (1). However, three out of four parents report that their kids sometimes or frequently forget to brush their teeth on a daily basis. With cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on Sunday, November 1, the day after Halloween, to emphasize the importance of brushing for two minutes, twice a day, every day.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7676151-kids-healthy-mouths-ad-council-brush-day/
(1), (2) The Ad Council’s survey was conducted by LightSpeed Research in September 2014. The nationally representative online survey included 600 parents with children 0-12.
Researchers presenting at ASTRO 2015, the premier radiation oncology scientific event in the world, unveiled new data this week that could fundamentally change the way that early stage breast cancer is treated.
Results from a landmark prospective, randomized, multicenter phase III study conducted in Europe demonstrated that APBI brachytherapy leads to equivalent overall survival and local cancer control rates as compared to WBI after breast conserving surgery for selected patients with early stage breast cancers. These data were presented during the ASTRO official press conference and published in The Lancet, a leading high-impact global peer-reviewed medical journal.
“We have been confidently offering APBI brachytherapy to selected women for years based on numerous phase II, single site and large registry studies that have confirmed the clinical utility of site-specific radiation delivered in a condensed timeframe,” said Frank A. Vicini, M.D., radiation oncologist, 21st Century Oncology, Royal Oak, Mich. and contributing author to the 2009 and 2013 ASTRO and ABS APBI guidelines. “The results from this landmark, multicenter, prospective randomized clinical study are the first to offer the critical level one evidence necessary to drive the fundamental changes in breast conserving cancer treatment that patients and healthcare professionals have been demanding for years.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7661231-new-apbi-brachytherapy-data-at-astro-2015/
