Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting it. Stella Artois has again partnered with Water.org to drive awareness of the global water crisis, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The “Buy a Lady a Drink” campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7733451-stella-artois-partners-with-water-org/
Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
As the colder winter weather takes hold across the country, it’s important for homeowners to ensure their heating systems are ready to stand up to the frigid temperatures. To help prevent unexpected breakdowns, American Home Shield, the nation’s largest provider of home warranties, is offering five expert tips to maintain heating systems and help ensure homes stay warm.
“Over the last five years, we responded to more than two million service requests for heating system issues, and with a few minor maintenance checks, many of these issues may have been avoided,” said Mike Clear, vice president of operations for American Home Shield, a business unit of ServiceMaster Global Holdings, Inc. (NYSE: SERV). “With one of the nation’s largest networks of independent service contractors, we take pride in our ability to keep customers warm if winter heating issues occur.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7699751-american-home-shield-winter-tips/
As 2015 starts to wind down, Americans are already starting to make travel plans for 2016. But what are Americans–particularly Baby Boomers–looking for in their 2016 vacations?
A new survey released today from AARP Travel (http://travel.aarp.org), a valuable resource for America's 76 million Baby Boomers who spend over $120 billion annually in leisure travel, provides some great insight into how Americans want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools.
“The vast majority of Baby Boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works,” said Stephanie Miles, VP, Products & Platforms, AARP. “Boomers make up a large segment of the traveling public, and so it's particularly important for the travel industry to be aware of what Boomers are looking for in their vacations going into 2016. This new survey finds that their travel desires often differ greatly from younger travelers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7488431-aarp-travel/
Global internet sensation Joseph Griffin made his triumphant return to Las Vegas on Thursday, Nov. 19, to properly capture the sights and sounds of the iconic Las Vegas Strip. This time, he filmed a few familiar places from his original ‘selfie’ video paired with additional only in Vegas experiences.
Griffin garnered the attention of more than 7 million YouTube views with his GoPro goof – as he documented his very first trip to Las Vegas with the camera pointed directly at his face in selfie mode. This time, Las Vegas created a double-sided GoPro for Griffin to capture the imagery while simultaneously providing his colorful commentary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7266355-lvcva-las-vegas-redo/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
The United Nations Foundation’s Shot@Life campaign marks World Pneumonia Day, November 12, by asking Americans to raise awareness, funds and advocate to members of Congress to support global immunization programs. Pneumonia kills nearly a million children under the age of five each year and almost half of those deaths are vaccine-preventable.
“Around the world one in five children lack access to the vaccines they need,” said Devi Thomas, Director, UN Foundation’s Shot@Life campaign. “By raising awareness, funding and asking members of Congress to support global immunization programs we can ensure that every child, no matter where they live, is given a shot at a healthy life.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7616651-shotatlife-united-nations-vaccines/
Shell today celebrated the official opening of the Quest carbon capture and storage (CCS) project in Alberta, Canada, and the start of commercial operations there. Quest is designed to capture and safely store more than one million tonnes of carbon dioxide (CO2) each year – equal to the emissions from about 250,000 cars. Quest was made possible through strong collaboration between the public and private sectors aimed at advancing CCS globally.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7680751-shell-quest-carbon-capture-storage/
Dickey’s Barbecue Restaurants, Inc. is vigorously preparing for Thanksgiving, so you don’t have to. Last year, according to the National Restaurant Association, over 33 million Americans relied on restaurants for at least a part of their Thanksgiving meal. Dickey’s sold 400,000 pounds of holiday turkeys and hams nationwide in 2014 and that number is projected to increase by more than 20% this year.
With the recent bird flu outbreak, many Americans have supply concerns when it comes to their holiday turkey. Some chains have even pulled turkey from their menus nationwide due to the shortage leading to increased costs. The national barbecue chain worked to secure its holiday supply early, prior to the shortage, which is just another way Dickey’s prepares for the holiday season so you don’t have to. Guests can rely on Dickey’s Barbecue Pit to provide holiday meats and complete feasts for an affordable and delicious holiday celebration.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7434753-dickey-s-barbecue-pit-thanksgiving/
