Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Today, Race Imboden, 2011 graduate of The Dwight School, was officially named to the United States Olympic Team by the US Fencing Association. After the fourth World Cup event, he mathematically qualified for the Olympics in Men’s Foil based on his high team rankings. Mr. Imboden is currently #6 in the FIE (Fédération Internationale d’Escrime) World Senior Rankings, #2 in the USA Fencing Division I (Senior), and #2 in the USA Fencing Under 19 Division (Junior).
“I couldn’t be more excited and honored to be competing as a member of Team USA, especially in London because my mother’s home country is England. For nine years, I have been working toward this goal with the amazing support and sacrifice of my parents to whom I’m eternally grateful. I’m also grateful to The Dwight School, which helped me to achieve my dream of competing in the Olympics by allowing me the time and flexibility to train, travel the world, and compete while I was a student,” said Mr. Imboden.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55749-race-imboden-dwight-school-alumnus-united-states-olympic-fencing-team
http://www.youtube.com/watch?v=_rW53gM_4yw[EXTRACT]
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In celebration of its centennial anniversary this year, Steelcase is exploring the future of work by inviting leading thinkers to participate in a dialogue and dream about how work will change in the next 100 years. The kick-off will take place at TED this week where Steelcase unveils its anniversary theme “100 Dreams, 100 Minds, 100 Years.”
TED is about ideas worth sharing and encouraging others to dream. For years Steelcase has helped create the spaces that give TED attendees places to interact and collaborate. This year as the company celebrates its centennial anniversary, Steelcase invites TEDsters to participate in this dialogue, to dream and to think about the future of the world and work.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54759-steelcase-centennial-future-of-work-100-years-dreams-minds-ted
As announced at the 2012 White House Science Fair on February 7th, today marks the official launch of Wouldn’t It Be Cool If…, a national campaign to get more youth thinking about science and math in a fun, innovative way through an ideation competition.
Wouldn’t It Be Cool If… challenges youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life. Beginning today through March 28, 2012, eligible youth can submit their ideas at www.wouldntitbecoolif.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54814-time-warner-cable-connect-a-million-minds-wouldn-t-it-be-cool-if
Just 18 weeks after Racine Reads: Dream Big! launched, Racine elementary school students have one million reasons to celebrate after reaching the program’s ambitious goal to read one million books during the 2011-2012 school year. More than 10,000 students in nearly 500 classrooms participated in the community-based initiative which aimed to get the community fired up and focused on one issue — literacy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54460-racine-reads-dream-big-program-goal-achieved
Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kia/50050
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Disney Parks announced today the Walt Disney World Moms Panel has unveiled a new feature – the panelists can receive and answer guests' questions in Spanish. In addition to the first-ever bilingual offerings, two new specialty areas will be added to the site − Disneyland Resort and runDisney. These features are available to guests at www.DisneyWorldMoms.com.
The Walt Disney World Moms Panel is an online forum that serves as a resource for planning Disney Parks vacations. From the most thrilling attractions at Disneyland Resort and how to make the most of Disney Vacation Club points at Walt Disney World Resort, to the decks of Disney Cruise Line and immersive international itineraries of Adventures by Disney, the Walt Disney World Moms Panel offers advice and personal experiences to help turn dream vacations into reality. As the Moms Panel expands, Disney Parks will look to rebrand in 2012 with exciting details to come later this year.
To view Multimedia News Release, go to http://www.coyneclients.com/disney_moms_panel/mnr_2012/
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The HGTV Dream Home Giveaway 2012 will offer fans the chance to win a spectacular custom-built home in Midway, Utah, a 2012 GMC® Terrain® and $500,000 cash. HGTV will unveil the fully-furnished modern western ranch house, designed to appeal to outdoor enthusiasts, during the HGTV Dream Home 2012 special on January 2, at 1 p.m. ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53400-hgtv-dream-home-2012
