Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
DIY Network is on a mission to find America’s Most Desperate Landscape. The go-to-destination for home improvement television is asking viewers to share evidence of their desperate landscapes with the Network in hopes of receiving a $25,000 yard makeover. Now through Monday, April 30, 2012, homeowners can upload photos and videos of their ugly front yards to DIYNetwork.com.
In this fifth annual challenge where ugly wins, the prize is a complete landscape makeover, courtesy of DIY Network expert host and licensed contractor Jason Cameron and his Desperate Landscapes crew. The winner will also appear on America’s Most Desperate Landscape, a one-hour special documenting the search and build, which premieres on DIY Network Wednesday, July 18 at 9 p.m. ET.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53969-diy-network-landscaping/
Callaway Golf Company (NYSE: ELY) today announced the April 13 retail availability of the new Odyssey® Metal-X™ line of insert putters, representing the latest in the brand’s storied history of game-changing innovations surrounding the most important club in the bag. With a lightweight aluminum face in front of a urethane backer layer, Metal-X putters provide golfers the crisp feedback of a metal striking surface with the benefits of a softer feel for optimal touch. Aesthetically pleasing with a sleek midnight black finish, the putters also offer a textured face that delivers a truer, more consistent roll.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46344
Newly formed entertainment company The Mogue Collective announces the launch of Dance2LAX: a non-competitive dance workshop featuring eight classes by world famous choreographers Brian Friedman (X-Factor; Britney Spears), Laurie Ann Gibson (Lady Gaga), Gil Duldulao (Janet Jackson) and UK based Sisco Gomez (So You Think You Can Dance), also boasting celebrity host Carmit Bachar from the original Pussycat Dolls. The two-day intensive event will be held for the first time in London at the Hilton Metropole Hotel, Monarch Ballroom, April 7th and 8th 2012. A live showcase performed in a pop concert atmosphere and an exclusive VIP party at Minako at the Met will round out the weekend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53793-dance2lax
EPIX, the multiplatform premium entertainment service, will present Marvel Heroes Weekend, April 27 – 29, a marathon of superhero movies including Iron Man 2, Thor, the world television premiere of Captain America: The First Avenger and the EPIX Original Documentary With Great Power: The Stan Lee Story. Hosted by legendary comic book creator Stan Lee, the marathon also includes EPIX Extra: Mighty Movie Superheroes, examining the origins and fan following of the mighty team. The weekend celebration of Marvel’s famed superheroes and their creator features the movies that have led up to the highly anticipated theatrical release of The Avengers on May 4.
The EPIX Original Documentary With Great Power: The Stan Lee Story follows the life and creations of Stan Lee, the co-creator of Spider-Man, Captain America, Hulk, X-Men, Fantastic Four, Iron Man and over 200 other characters that can be found in Marvel comic books, on movie screens and in retail stores around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52240-epix-hd-marvel-heroes-weekend-hosted-by-stan-lee-april-27-29
The St. Patrick’s Festival is one of the highlights of Ireland’s cultural calendar — a week-long celebration of music, dance, outdoor spectaculars and of course, on March 17th, the stunning St. Patrick’s Day parade through the historic streets of Dublin. The festival is the traditional starting point of the holiday season and what a year 2012 is going to be.
2012 is the year when Northern Ireland will take center stage with a series of spectacular occasions. Titanic Belfast, the largest Titanic visitor experience in the world, will open its doors in April. The new visitors centre at the UNESCO world heritage site at the Giant’s Causeway will open in the fall and the European Tour’s Irish Open golf tournament will return to Royal Portrush in June. These events and many more come under the banner ‘Northern Ireland 2012 –Your time, our place.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/55131-tourism-ireland-st-patrick-s-day-dublin-the-gathering-welcome-vacation
Food Network’s top-rated hit Chopped All-Stars returns for a second season filled with fan-favorite chefs, unexpected ingredients, and fierce competition for a $50,000 prize for charity on Sunday, April 8th at 9pm ET/PT. In each of the five themed episodes, hosted by Ted Allen, four specially selected chefs are challenged to create three masterful courses from ingredients in the mystery basket, ranging from beef tendon and crawfish, to black beans with queso fresco and chicken feet. Chopped All-Stars kicks off with Iron Chefs battling in the Chopped kitchen, followed by competitions between Food Network/Cooking Channel show hosts, Food Network Star finalists and Chopped judges. A rotating roster of top-notch judges will decide who gets “chopped” each week, leading up to a final showdown between the four episode winners on Sunday, May 6th at 9pm ET/PT, where the $50,000 grand prize to the winner’s charity of choice will be awarded.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51723-food-network-chopped-all-stars/
Today, Whole Planet Foundation is kicking off its 2012 Prosperity Campaign at Whole Foods Market®, with the goal of raising $4.1 million to fund poverty alleviation projects across the globe and right here in the U.S.
Through Facebook®, shoppers can submit a 25 – 350 word essay on how their small actions are making a big impact for a chance to win a trip for two to India from Intrepid Travel®. On this seven-day adventure, travelers will experience the power of microcredit firsthand as they meet with loan recipients and take in India’s vibrant sights, sounds and flavors. For details and to enter, visit facebook.com/wholeplanetfoundation and select the “Whole Planet Foundation: Small Change for Big Change” tab. The deadline to enter is March 18. Winners will be announced on April 2.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49711-whole-planet-foundation-campaign-to-alleviate-poverty
Virgin America, the California-based airline that is reinventing domestic travel, announces it will bring its low-fare, upscale service to Philadelphia International Airport (PHL) later this year, with tickets on sale today for three daily nonstop flights from Los Angeles International Airport (LAX) starting April 4, 2012, and two daily nonstop flights from San Francisco International Airport (SFO) starting April 10, 2012. Known for its outstanding guest service, beautifully-designed cabins and unparalleled in-flight entertainment, Virgin America has swept the major travel awards since its launch in August 2007. Most recently, the airline took top honors as “Best U.S. Airline” in both Condé Nast Traveler Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards. In honor of its newest city, Virgin America is also launching a system-wide “The City of Brotherly Love: Just Got Lovelier” fare sale, with PHL-LAX fares from $129 and PHL-SFO fares from $149 (restrictions, taxes and fees applying). Tickets are available for purchase now at www.virginamerica.com and at 1.877.FLY.VIRGIN.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54209-virgin-america-launches-non-stop-service-from-philadelphia
New research published by Palo Alto Networks™, the network security company, indicates explosive growth in global social networking and browser-based file sharing on corporate networks, with a 300 percent increase in active social networking (e.g., posting, applications) compared with activity during the same period in the latter half of 2010. The Palo Alto Networks Application Usage and Risk Report provides a global view into application usage based on assessments of the raw application traffic from more than 1,600 enterprises between April 2011 and November 2011.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52469-palo-alto-networks-social-networking-applications-growth-research
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Created by Nick Livingston
