In its 150th anniversary yearlong celebration, Bacardi celebrates its tremendous success as the world’s largest privately-held spirits company and the incredible drive and perseverance it took to get there following the illegal confiscation of its assets in Cuba on October 15, 1960 – 52 years ago. While that event was an extraordinary event in the Company’s history after nearly 100 years of being in Cuba, it became a critical turning point to propel the family-owned Company and its namesake BACARDÍ® rum brand to take on a greater international profile. This turned BACARDÍ into the globally recognized brand it is today. In fact, within 20 years following the loss of the Company’s assets in Cuba, BACARDÍ rum became the number-one premium distilled spirits brand in the United States. Less than a year after that, it was the number-one selling spirit brand in the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53412-bacardi-rum-150-anniversary-illegal-cuban-confiscation-international-grow
Final preparations are now underway for the 112th installment of the Canton Fair, China’s biggest trade event set to run from October 15 to November 4, 2012 in Guangzhou. In this time of global economic uncertainty, concerted efforts have been made to ensure that the Fair continues its track record of great commercial success.
Overseeing China’s highest profile trade event, organizers have implemented a raft of new measures to streamline services, stimulate new business, maintain sustainable development, enhance security, and generally refine the experience for all attendees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58500-112th-canton-fair-an-ever-improving-platform-for-china-global-trade
DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
The Breitling Jet Team, Breitling Wingwalkers and Yves “Jetman” Rossy are flying East for winter, to bring Breitling’s passions for aviation to new audiences in what is being collectively called “The Breitling Dragon Tour”.
All three teams are heading to Asia to participate in Airshow China 2012, held in Zhuhai, Guangdong province. Although the 1940’s Stearmans of the wingwalking team and Yves Rossy’s Jetwings can all be shipped there in containers, the Breitling Jet Team will have to get there with their own wings. Leaving from Dijon this Tuesday, they will fly through Eastern Europe, into Russia passing through Siberia, then on to Mongolia and down through China to reach their destination by mid-October.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56624-the-breitling-dragon-tour-2012
In recognition of Metastatic Breast Cancer Awareness Day on October 13, AstraZeneca (NYSE: AZN) is raising awareness about the thousands of U.S. women living with metastatic breast cancer. Metastatic Breast Cancer Awareness Day seeks to generate attention and greater support for women living with metastatic breast cancer among the public and stakeholders within the breast cancer community and more research to extend lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58129-mbc-awareness
Domestic violence affects 145 women every hour in the U.S. On average, three women die every day as a result. In an effort to spark life-changing, important conversations on domestic violence actress Rosario Dawson has joined forces with The Allstate Foundation to raise awareness with the Purple Purse campaign. As part of Domestic Violence Awareness Month in October, The Allstate Foundation has pledged to donate up to $175,000 to the YWCA for programs aimed at helping survivors of domestic violence and other women in need.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58143-allstate-foundation-rosario-dawson-fight-domestic-violence-purple-purse
Baskin-Robbins now has something new and exciting for guests in California alongside its world-famous ice cream, frozen treats, and custom ice cream cakes. Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced that beginning today participating Baskin-Robbins shops in California will offer Dunkin’ Donuts K-Cup® packs, making “America’s Favorite Coffee” available in California for the very first time for use with Keurig® single cup brewing systems. Both Dunkin’ Donuts and Baskin-Robbins are part of the Dunkin’ Brands Group, Inc.’s family of brands.
As part of Baskin-Robbins’ launch of Dunkin’ K-Cup® packs in California, the company is celebrating with the “Baskin-Robbins $1K Giveaway,” in which today through October 11, Baskin-Robbins will randomly surprise a total of six guests at its restaurants throughout the state with a check for $1,000, a Keurig® K-Cup® brewing system and a year’s supply of Dunkin’ K-Cup® packs. Please visit www.baskinrobbins.com/sweepstakes for official rules.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58389-dunkin-donuts-k-cup-packs-available-california-exclusively-baskin-robbins
Mimi’s Cafe® announces its partnership with National Breast Cancer Foundation (NBCF) and launches the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month. All 145 Mimi’s locations will raise awareness and funds in support of NBCF’s mission to save lives through early detection and by providing mammograms for women in need. Mimi’s kicks off the campaign Oct. 1 with a special offer: Wear pink to Mimi’s and receive a FREE seasonal Pumpkin Spiced Muffin with any purchase. There will be more ways to participate throughout the month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58344-mimi-s-cafe-power-of-pink-national-breast-cancer-awareness-month-october
As part of its charitable giving program, jcp cares, jcpenney is supporting The Breast Cancer Research Foundation, an organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. This October, in honor of breast cancer awareness month, jcpenney customers can round up their store purchases to the nearest whole dollar and donate the difference to The Breast Cancer Research Foundation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54268-jcpenney-invites-customers-to-support-breast-cancer-research-foundation
For the nation’s nearly 51 million Hispanics, every day is one of living the colors, flavors, and excitement of Latino culture. From September 15 through October 15, Americans of all ethnicities honor the contributions of American Latinos by celebrating Hispanic Heritage Month. Amway, one of the largest direct selling companies in the world, is joining in this celebration. It has partnered with broadcast networks Discovery en Español and Discovery Familia to create a campaign – “Momentos de Calidad” (“Quality Moments”) – to encourage Hispanics to share those special moments of growing up in Latin America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55818-amway-celebrates-hispanic-heritage-month-momentos-de-calidad-campaign
In 2002 the PEW Hispanic Center released a report titled, “Latinos in Higher Education: Many Enroll, Too Few Graduate.” In the 10 years since the study was published, how much has changed?
Recognizing the importance of cultivating Latino leadership and promoting higher education in the community, Miller Lite is partnering with the Dallas Cowboys and the ¡Adelante! U.S. Education Leadership Fund to launch the “Scoring for Education” program for the second consecutive year. The Miller Lite “Scoring for Education” program runs September 1 through October 31 in Texas (excluding Houston) and Oklahoma, where a donation to ¡Adelante! will be made for every select cans of Miller Lite sold. Consumers 21 and older can enjoy Miller Time with their friends, knowing that they are making a contribution to a great cause.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56897-miller-lite-dallas-cowboys-adelante-support-education-hispanic-community
The Emmy® Award-winning PBS home improvement series This Old House® will feature a 19th-century Victorian-era home in the city of Cambridge, Mass., and a woodland cottage circa 1935 in rural Essex, Mass., as its latest renovation projects for the upcoming 33rd national season premiering this October 4. The locations represent a city-and -country theme and provide fresh angles that are remarkably different and even contrasting. The Cambridge Project will showcase a renovation for a young family in a bustling urban setting, while the Essex Project is a quiet country cottage that will be transformed into a universally accessible living space for aging parents.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58071-this-old-house-scandinavian-modern-redesign-in-law-cottage-remodel
