Creating a sustainable cocoa sector that can meet the chocolate industry’s long-term demand for cocoa, the essential raw material for chocolate, while providing economic opportunities to cocoa farmers will require billions of dollars in agricultural investments across research, third-party certification and technology transfer to farmers, according to Mars, Incorporated, one of the world’s leading chocolate manufacturers.
Although many groups and individual companies have made singular investments towards a more sustainable sector, to benefit a significant portion of the world’s five to six million cocoa farmers, Mars believes the industry must work together even more closely to scale up positive impacts for farmers and achieve higher yields without compromising limited natural resources.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58400-mars-chocolate-invests-in-creating-a-sustainable-cocoa-industry
Unveiling several transformational changes to reach new guests, Olive Garden announced its first new national advertising campaign in nearly 10 years and the initial phase of significant menu innovations that include lighter Italian entrées, new Porta Vita signature wines and a unique “Dinner Today & Dinner TomorrowSM” limited-time offer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57988-olive-garden-unveils-transformational-changes
Casio America, Inc. re-entered the professional synthesizer market this year with the launch of two products ideal for performing and recording artists – the XW-P1 Performance Synthesizer and the XW-G1 Groove Synthesizer. Based on the successful introduction of the XW series, Casio has teamed up with aNYthing, a streetwear/lifestyle brand located in New York City, to create a limited edition XW-P1 synthesizer. Designed in a signature gold hue, only 200 XW-P1GD units will be available at Guitar Center and Musician’s Friend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57776-casio-anything-xw-p1-performance-synthesizer-and-xw-g1-groove-synthesizer
Gruppo Campari announces it has signed an agreement (the ‘Agreement’) with members of the CL Financial Limited group of companies (‘CLF’) to acquire an 81.4% ownership in Lascelles deMercado & Co. Limited (‘LdM’), a publicly traded holding company, based in Kingston, Jamaica.
This transaction marks the third largest acquisition in Campari’s history and positions the Group as a leading producer of premium rum globally.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56588-gruppo-campari
Black & Decker®, a division of Stanley Black & Decker, Inc. (NYSE: SWK), launches the new MATRIX™ Quick Connect System™ tool — an innovative modular tool system built around three different base power units and changeable attachments to drill, cut, sand, and more. The patented MATRIX modular tool system offers performance and value in a simple and practical way for power tool users to grow their toolbox at their own pace. With this system, users can access some of the industry’s most popular types of tools which were traditionally limited to professionals while offering savings up to 42% versus purchasing bare tools separately.¹
To view Multimedia News Release, go to http://www.multivu.com/mnr/57535-black-and-decker-multi-head-matrix-quick-connect-tool-system
¹ – based on MSRP.
Hennessy, the world’s number one selling cognac, has partnered with revolutionary graffiti artist Futura to design a limited-edition bottle that celebrates cognac and street art. The bottle offers a new experience for Hennessy fans with its eye-catching abstract lines and shape while drawing on inspiration from the spirit’s warm-colored tones.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57615-hennessy-street-artist-futura-designs-hennessy-v-s-limited-edition-bottle
With one third of American children overweight and 75 percent not getting enough daily exercise, Henkel, the company behind some of the nation’s leading brands, including Dial®, Purex®, Right Guard® and Soft Scrub®, is actively addressing this urgent health and fitness crisis facing our nation’s youth. In cooperation with Alliance for a Healthier Generation (AHG), Henkel today announced the launch of its annual Henkel Helps Get Kids Fit program in an effort to make a change and improve the quality of life of an entire generation. With schools facing budget cuts and limited resources across the country, the Henkel Helps Get Kids Fit program will award one deserving school with $25,000 to be used toward equipment and services to enhance their students’ health and fitness education.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57305-henkel-helps-get-kids-fit-alliance-for-a-healthier-generation
Last night marked a new historical event for Perrier-Jouët champagne House, with the international unveiling of Perrier-Jouët Belle Epoque Florale Edition by Makoto Azuma – the first designed Limited Edition of cuvee Belle Epoque, since the creation of its iconic anemones by Emile Gallé in 1902. The launch event took place in Japan, which has a strong historical relationship with the luxury house.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56570-champagne-perrier-jouet
Activision Blizzard, Inc., the largest third-party interactive entertainment software publisher (Nasdaq: ATVI), and Tencent Holdings Limited, a leading Internet services provider in China (SEHK: 00700), today announced a strategic relationship to bring Call of Duty Online to Chinese game players.
Call of Duty Online has been in development by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, for approximately two years. Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56961-activision-and-tencent-bring-call-of-duty-franchise-to-china
As part of its 150th anniversary celebration, Bacardi Limited shares an extraordinary glimpse into the unique heritage safeguarded in The Bacardi Archive of more than 150 years of precious documents, authentic historical assets and sometimes quirky artifacts about the Company, family and iconic brand. This rare look showcases the BACARDI® rum brand’s remarkable creation and international expansion to more than 150 markets to become the world’s favorite and most awarded rum with nearly 500 medals, as well as the rich history of the Company’s survival through adversities and critical success to become the world’s largest privately-held spirits company.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53408-bacardi-rum-150-anniversary-archive-heritage-artifacts-family-cuba-brand
Today, Zippo celebrated manufacturing excellence with the production of its 500 Millionth windproof pocket lighter. A historic milestone for the renowned Pennsylvania company, the celebration was made even more meaningful as it also fell on the birthday of the company’s late founder, George G. Blaisdell. George Duke, Blaisdell’s grandson and current Zippo owner and chairman of the board, presented the 500 Millionth lighter to employees at an exclusive ceremony and placed it in a new exhibit at the company’s museum, where it joined other historical lighters, including the first Zippo lighter ever made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54743-zippo-celebrates-production-of-its-500-million-th-windproof-pocket-lighter
