Jewelry Television® (JTV) announced that the company is launching a branding initiative aimed at better connecting with current jewelry and gemstone consumers, as well as enhancing efforts to attract new customers.
The 20-year-old jewelry retailer is embarking on the brand image campaign using the song, ‘Beautiful Life,’ licensed from the pop group ‘Ace of Base,’ and the theme line ‘Jewelry Love.’ The campaign is motivated by an intense passion for jewelry and gemstones shared by Jewelry Television® and its customers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65955-jewelry-tv-love-brand-launch-style-quiz
Fresh from the home of ridiculously good chips, a delicious new product is popping up in the snack aisle — Cape Cod® Popcorn. With 40 calories or less per cup, Cape Cod’s new Sea Salt and Kettle Corn popcorn varieties are ideal for those looking for better-for you snacks that don’t sacrifice on flavor.
In addition to the two new guilt-free flavors, Cape Cod is re-introducing the brand’s previously retired White Cheddar variety. All three ready-made popcorn products will retail for $3.49 when they hit stores shelves in mid-February.
To view Multimedia News Release, go to http://www.multivu.com/players/English/65575-eat-cape-cod-potato-chips/
The Walt Disney Studios today unveiled its exclusive cloud-based digital movie service, Disney Movies Anywhere. This all-new app for iPhone, iPad, and iPod touch and Web experience enables consumers to discover, purchase, manage, and watch movies from Disney, Pixar, and Marvel at home and on the go. iTunes is the premier digital movie provider for Disney Movies Anywhere.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65907-disney-app-watch-disney-pixar-and-marvel-with-movies-anywhere-itunes
Today the Ad Council, in partnership with The Humane Society of the United States (HSUS) and Maddie’s Fund®, launches a new series of public service advertisements (PSAs) on behalf of The Shelter Pet Project campaign. In the new ads, adorable adopted shelter dogs and cats practically reach through TV screens, imploring audiences to play with them. Prospective pet owners are reminded that there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64564-the-hsus-maddie-s-fund-and-ad-council-launch-new-meet-psas
This Valentine’s Day, Avon launches the new sensual fragrances Avon Instinct for Her and Him with actress Megan Fox as the face of the scents. When asked about her perfect Valentine’s Day, Megan Fox reveals she’s not much for flowers or candy. Instead, the iconic beauty says she melts when her husband gives her sentimental gifts like a handmade card, personalized jewelry or a sexy fragrance that reflects her confident, sensual nature.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65312-avon-instinct-fragrance-megan-fox-shares-her-favorite-valentine-gift-ideas
Jaguar announced the three renowned actors to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest-ever brand and product marketing campaign, called “British Badboys” which introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). “Rendezvous” stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London. It is Jaguar’s first Super Bowl TV advertisement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64994-jaguar-first-super-bowl-commercial-f-type
Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged - it's expected. Today, on the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices and 27 manufacturing and bottling facilities, touching each employee.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60948-bacardi-limited-good-spirited-sustainability-green-enviro-csr
PUMA kicked off its 2014 Nature of Believing campaign, with the launch of the revolutionary new evoPOWER football boot at a live event in Barcelona last Friday. PUMA Power players Cesc Fàbregas, Marco Reus and Mario Balotelli put their football skills to the test on the evoPOWER wall, the custom built football simulator that utilises Hawk Eye technology to measure players’ power and accuracy. evoPOWER was inspired by the freedom of movement of a bare foot – Fàbregas, Reus and Balotelli showcased their skills and the boots performance enhancing technology through four interactive challenges.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64184-puma-launches-evopower-football-event
“Last year 100 million Americans didn’t visit a dentist, and millions more live in communities with little or no access to dental care,” said Patrick, driver of the No. 10 Chevrolet SS in the NASCAR Sprint Cup Series. “This is an issue that affects a lot of hard-working people, including NASCAR fans, who are often living in pain. It’s time to do something about it, and that’s why I’m proud to partner with Aspen Dental and Oral Health America.”
Through the Healthy Mouth Movement, dentists and team members from every Aspen Dental practice in 27 states will devote a day to providing much-needed dental care to those who need it most – free of charge, no questions asked. And to reach communities where care isn’t available, the newly-constructed Aspen Dental MouthMobile, a fully-equipped dental office on wheels, will go directly into communities to not only provide free service, but raise awareness.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65217-aspen-dental-launches-healthy-mouth-moments
InComm, a leading prepaid product and transaction services company, today announced the launch of the Vanilla Gift holiday sweepstakes, which offers entrants the chance to win $1,000 in Vanilla Gift Cards.
Vanilla Gift Cards offer a flexible gifting option for the holidays, as they can be purchased at thousands of retail locations nationwide. Vanilla Visa Gift Cards can be redeemed everywhere Visa debit cards are accepted and Vanilla MasterCard Gift Cards can be redeemed everywhere Debit MasterCard is accepted.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/60089-incomm-launches-vanilla-gift-card-holiday-sweepstakes
Transaero Airlines launched the Flight of Hope project to provide its passengers with an opportunity to participate in the mission of saving children’s lives.
Olga Pleshakova, Transaero Airlines CEO, said: “I’m convinced that business should be socially responsible, in other words, that it should have a human face. And if charitable giving in Russia evolves in such a way that someday passengers will book tickets on purpose for Flights of Hope that will be the highest recognition for the entire project.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64163-transaero-airlines-flight-of-hope-project
Richard Levick, founder and CEO of LEVICK, today announced the launch of the firm’s newest digital publication, LEVICK Monthly. LEVICK Monthly provides unique practical perspectives on the issues transforming companies, countries, and markets today. In articles focused on today’s top branding and reputational issues, LEVICK’s award-winning communications counselors share lessons learned, best practices, and what to expect next from consumers, activists, shareholders, legislators, regulators, and the plaintiffs’ bar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64402-levick-launches-levick-monthly-digital-publication
