The North American International Auto Show 2012 (NAIAS) has expanded its footprint inside Cobo Center and its outreach into the social media sphere as it prepares to open for Press Preview, Jan. 9-10, 2012.
With an additional 25,000 square feet of main floor exhibit space, and the anticipated unveilings of dozens of the most exciting production and concept vehicles in the world, NAIAS 2012 is speeding towards two full days of press conferences. And, with an increased presence on social media sites Facebook and Twitter, the word is out, wider than ever before.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53547-north-american-international-auto-show-cobo-center-detroit-january-2012
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
The new Big Dinner Box from Pizza Hut has to be seen to be believed. With pizza, wings and breadsticks packed inside one epic box for only $19.99, it’s an instant crowd pleaser this holiday season. America had never before seen such a pizza feat, so Pizza Hut decided to introduce the product with three extreme deliveries: by land, air and sea.
Drive for Innovation is an initiative presented by UBM Electronics in partnership with Avnet Express, the e-Commerce engine for Avnet Electronics Marketing, an operating group of Avnet, Inc. The first-of-its kind media project is designed to showcase electronics innovation and automotive system design with a cross-country journey in a Chevrolet Volt. The 12-month initiative will celebrate innovative people, products and places in electronics and technology.
EE Times Editorial Director Brian Fuller will visit innovation hubs across America, interviewing engineers, entrepreneurs, innovators, students and “mad scientists” – all while blogging and posting video about his experiences. Fuller will highlight inspiring stories and detail electronics innovation behind the Volt and the future of plug-in electric cars.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51004-drive-for-innovation/
Within Meaghan Ballagh surges the blood of a sorceress whose ancient love for a druid named Áedán ended in treachery. When Meaghan is thrust into the past, she feels the desire between the sorceress and the handsome druid rise inside her. To survive, she must resolve the history of the woman who haunts her and the man who needs her. Learn more about this book here, http://bit.ly/nkw6x2 and its author here, http://www.erinquinnbooks.com Paranormal Romance
The American Le Mans Series reports it reduced its petroleum usage by nearly 50 percent in its most recent race.
Series president Scott Atherton delivered the message today to journalists and government officials in Washington at the National Press Club. “Ten days ago at Road America, renewable fuel use by our race cars reduced petroleum consumption by 48 percent compared to traditional all-petroleum racing fuel,” Atherton said. “According to the Department of Energy, if such a result was translated to the U.S. vehicle fleet, the nation could decrease imported oil dependency by half, saving $175 billion every year inside our economy.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51926-american-le-mans-series-tequila-patron-reducing-petroleum-usage
CVS/pharmacy and MinuteClinic announced their “You vs. Flu” campaign today. Flu vaccinations are now available at all CVS/pharmacy and MinuteClinic locations nationwide to help consumers win against the flu. CVS/pharmacy has more than 7,200 locations and MinuteClinic has nearly 600 locations inside select CVS/pharmacy stores.
Flu shots are being provided by CVS pharmacists and MinuteClinic nurse practitioners and physician assistants every day, including evenings and weekends, with no appointment necessary. The Centers for Disease Control and Prevention (CDC) recommends that everyone ages six months and older get a flu shot as soon as vaccine is available, including those who were vaccinated last flu season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51328-cvs-minuteclinic-flu-shot
Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51458-lg-electronics-facebook-contest-french-door-refrigerator
If you think you're ready for summer this season, think again! From Cameron Diaz and Rihanna to Kim Kardashian and Blake Lively, celebrities are once again setting the trends as to how the rest of us will strut our stuff this summer. Beauty and Fashion Director of Star Magazine, Cheryl Kramer Kaye has the inside scoop on the latest trends on celebrity summer beauty and fashion. She will discuss everything from the latest celebrity fragrances, skin care secrets, updating your smile and protecting your skin so you can get that must-have celebrity look without breaking the bank.
The closest look into the Googleplex without a badge and ID card, I’m Feeling Lucky is the first inside view of life at Google from one of its original employees, Employee number 59, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Learn more about this book here, http://bit.ly/jyftke and its author here, http://xooglers.blogspot.com/ Non Fiction
How is it that America’s most popular new religion is still its least understood? Janet Reitman sheds some long awaited light on the ever elusive faith organization, the Church of Scientology. Based on five years of research, access to confidential documents, and extensive interviews with current and former Scientologists, this is the first objective modern history of the notoriously secretive faith. Learn more about this book here, www.hmhbooks.com/insidescientology Non Fiction
The interesting part can be found inside! Actually, this is not entirely true anymore, because packaging has reached a high-tech level for some time now. Now it can even speak. But apart from that the wrapping-industry has been developing in many directions: packaging has to be ecological, well legible, act as advertising space and of course, if nothing else, also be nice-looking. In any case, the trade fair interpack in Düsseldorf is the place to be when it comes to packaging.
