Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
Helzberg Diamonds is proud to announce a partnership with leading jockey, Javier Castellano, rider of Gemologist in the 2012 Kentucky Derby on May 5, 2012. Castellano will drive awareness for Helzberg’s featured products in advance of the 138th Run for the Roses.
“Our customers consider us their gemologist, so it was a natural fit since Javier is riding Gemologist in the 2012 Kentucky Derby,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “We are thrilled to partner with Javier, who is an incredible athlete and a true success story. He has worked his way to the pinnacle of racing success after years of dedication and hard work.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56000-helzberg-diamonds-jockey-javier-castellano-on-gemologist-kentucky-derby
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Pringles® proudly announces Kent Jenkins, also known as “SnubbyJ” the winner of The Tournament of Flavors bracket-style contest with a total of 681,270 votes. Jenkins, a student at Loyola Marymount University in Los Angeles, conquered the Tournament with a video demonstrating his unique, home-crafted PVC pipe musical instrument using Pringles Original cans.
The Pringles Tournament of Flavors featured crowd sourced videos showcasing humorous interpretations of various Pringles flavors. Fans voted through the brand’s Facebook page to advance their favorite videos to the next round. The Tournament’s 16 videos went through four elimination rounds until the top two – Original’s “Tub Thumping” and BBQ’s “The Pringles Aficionado” – went head-to-head in the final round. As fans voted, they could win a variety of prizes including free Pringles and $500 gift cards.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55827-pringles-tournament-of-flavors-original-tub-thumping-video-hailed-victor
The Department of Veterans Affairs will recognize 2012 National VA Research Week April 23 – 27. This year’s theme, “Caring for Veterans Through Discovery & Collaboration,” will mark a week that celebrates the contributions of Veterans who make research possible by participating in VA research studies as well as VA investigators and collaborators.
John P. Holdren, PhD, Director of the White House Office of Science and Technology Policy and Assistant to the President, will be a featured speaker at VA’s Research Week Forum April 26. The Forum, to be held at VA Central Office in Washington D.C., is part of the Department’s annual Research Week celebration. Dr. Joel Kupersmith, Chief Research and Development Officer, will provide opening remarks and serve as Forum moderator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52323-deka-arm-veterans-2012-va-national-research-week
Thousands watched with amazement as actor Robert Downey Jr. (“Tony Stark”) drove onto the red carpet in a custom Acura-created sports car at the Marvel’s The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.
In addition to Downey’s impressive arrival, Marvel’s The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor) and Jeremy Renner (Hawkeye) also arrived in a fleet of Acura vehicles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54314-acura-is-marvel-the-avengers-official-sponsor-of-red-carpet-world-premiere
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An extraordinary line-up of performers from across the arts community ushered in a new era of culture as they graced the stage for the opening of The Smith Center for the Performing Arts in Las Vegas on March 10. Led by quintessential host and award-winning actor, Neil Patrick Harris, the evening featured performances by the who’s who of music and Broadway’s brightest stars.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55042-smith-center-for-the-performing-arts-las-vegas-opening-night-performance
Cirque du Soleil presented a wholly unique and exclusive performance for the 84th Academy Awards on Oscar Sunday, February 26. The one-time-only event featured the largest Cirque cast ever assembled for a single act.
More than 50 international artists from Cirque du Soleil productions around the world converged in Los Angeles to bring the dynamic showcase to life. The act featured aerialists, Icarian acrobats, hand balancers, dancers and characters from IRIS, A Journey through the World of Cinema™ along with the 15-member Banquine team from Viva ELVIS™ in Las Vegas and a hand balancer from Zarkana™, direct from Moscow’s Kremlin State Palace Theatre. The act was accompanied by music from Academy Award®-nominated composer Danny Elfman, who scored the music for Cirque du Soleil’s IRIS, A Journey through the World of Cinema.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54694-cirque-du-soleil-84th-academy-awards-exclusive-performance-danny-elfman
Recorded in Beirut, Featured on Beirut Night Life Television Show.
Electric violinists Linzi Stoppard & Ben Lee, aka FUSE, performed a variety of club classics using their exclusive bubblegum blue and hot pink electric
Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54288-cobra-puma-golf-rickie-fowler-amp-driver-irons-it-s-go-time
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