PDI, a leader in infection prevention products and solutions, announced the launch of its new EASY SCREEN™ CLEANING WIPE. This new product addresses the increasing use of touchscreen equipment in healthcare and the need for compatible cleaning products.
According to the Epocrates 2014 Mobile Trends Report, the presence of “digital omnivores,” a clinician regularly using digital devices including tablets, smartphones and computers, was 41 percent in 2014 and was predicted to increase to 74 percent in 2015. One of the biggest surges was expected to come from tablet usage, going from 45 percent in 2014 to 80 percent in 2015. Withstanding the apparent increase in touchscreen device usage in healthcare, a June 2015 study in the American Journal of Infection Control stated that proper protocols are lacking to address sensitive surfaces like touchscreen devices.
“Healthcare facilities are advancing everyday and it’s vital that we, as infection prevention leaders, are aware of the changes that are happening and able to adapt quickly. We created the EASY SCREEN™ CLEANING WIPE in response to the increasing usage of touchscreens and the need for a compatible product that wouldn’t damage the technology,” said PDI Senior Product Manager, Melanie Waddell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7782451-pdi-easy-screen-cleaning-wipe/
According to a new survey from the American Institute of Certified Public Accountants (AICPA) and the Ad Council, one in three millennials (34 percent) ranked saving as their number one goal for the year – ahead of living a healthy lifestyle (20 percent), paying off debt (19 percent), and losing weight (14 percent). But while saving was a top priority, a majority of millennials attributed their lack of saving to impulse buying (65 percent).
For older millennials, those born between the early 1980’s and early 1990’s, saving is crucial as they work towards major milestones in their lives. When asked what they were saving money towards, respondents sought to secure their future by saving for an emergency fund (40 percent), saving for retirement (22 percent) or starting a family (15 percent). They also reported saving for larger purchases like a vacation (36 percent), a new house (27 percent), a car (26 percent), home improvements (20 percent), or a wedding (8 percent). To provide Americans aged 25 to 34 with the tips and tools to take control of their personal finances, AICPA and the Ad Council’s national advertising campaign, Feed the Pig, is continuing to collaborate with new partners to deliver this critical content in a relevant and engaging way.
“Many young adults think saving is impossible,” said Gregory Anton, CPA, CGMA, chair of the AICPA’s National CPA Financial Literacy Commission. “While low salaries and high debt levels can certainly be barriers to saving, the key is to create a budget and stick to it. Establishing a disciplined saving strategy early in life and avoiding missteps will reap substantial long-term dividends.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7790851-ad-council-feed-the-pig/
The “New Americana” drop is no exception, featuring such icons as mesh shirts, a pinstriped flannel baseball shirt and wide leg sailor-inspired slacks in wool. In this spirit of modern romance, GANT Rugger returns to black. Pushing the boundaries of the classic sportswear color palette, the color black creates a modern, romantic take on American leisurewear along with innovative details on pieces such as the classic oxford shirt and the winter parka. Let the holiday season wrap up in style with the Double Cordster Suit for him and the Knot Tux for her, both of which capture that European touch of sophistication to ring in the New Year.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769053-gant-rugger-fall-winter-2016/
In honor of the 40th Anniversary of the Judgment of Paris this May, Stag’s Leap Wine Cellars will release the 2013 vintage of its iconic S.L.V. Estate Cabernet Sauvignon with a commemorative label replicating the original 1973 S.L.V. Cabernet Sauvignon which took top honors among the red wines at the 1976 Paris Tasting.
Triumphing over two first-growth and other renowned wines of Bordeaux, the 1973 S.L.V. Cabernet Sauvignon brought international recognition to Stag’s Leap Wine Cellars, Napa Valley and the American wine industry as a whole. To mark the historic event, the commemorative 2013 S.L.V. Cabernet Sauvignon carries a small gold band saying “40th Anniversary Vintage,” and releases at the winery May 1, 2016.
“The surprise win in 1976 by Stag’s Leap Wine Cellars – and Chateau Montelena Winery with their Chardonnay – truly changed the course of history,” said Ted Baseler, President and CEO of Ste. Michelle Wine Estates and Stag’s Leap Wine Cellars. “What the Judgment of Paris did was give credibility. It was a trigger event that gave validity to the quality of American wines. It set a high benchmark and legacy for the winery, and one that we work every day to respect and take to new heights.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7409456-stag-s-leap-40th-anniversary-judgment-of-paris/
General Mills announces its 150th birthday today with plans for a year-long celebration. To celebrate its impact on a century and a half of food around the world, General Mills will share and highlight nostalgic food memorabilia from its historical archives. And honoring its journey of developing leading brands, life-changing inventions and cultural icons, General Mills is pledging “a future of continued innovation – and striving to help make its communities and the world a better place.”
“Ours is a rich history,” said Ken Powell, chairman and chief executive of General Mills. “Morning, noon and night, for 150 years, General Mills has served the world by making food people love. Today we proudly bring quality foods and leading brands to people in 130 countries around the world – and we’re especially excited about all we will do in our next 150 years.”
To view the multimedia release go to: http://www.multivu.com/players/English/7728051-general-mills-150-th-birthday/
Nuelle™, a sexual wellness and intimate care company focused on delivering groundbreaking solutions made specifically for women, announces today its Indiegogo campaign to raise awareness and funding for the company’s first product launch Fiera® Arouser for Her™.
In the US, roughly 46% of all American women, aged 18 – 70 have a sexual concern. Among committed couples, intimacy is important for both the health of the relationship and personal wellbeing. Sex, however, is often a tough subject to broach with partners, health care professionals and friends alike. Through its partnership with Indiegogo, Nuelle aims to normalize the conversation about women’s sexual wellbeing and the impact on quality of life, while educating couples about Fiera® Arouser for Her™ and its proven technology to scientifically enhance arousal and desire, naturally.
Co-created with women and healthcare professionals to bring back excitement to connect sexually with her partner, Nuelle’s Fiera® Arouser for Her™ is the first wearable intimacy enhancer used in advance of a sexual experience that is proven to ignite arousal and increase desire among women. In a study (after four weeks of using Fiera), 87% of women said they felt “in the mood” for sex and 83% enjoyed engaging in sex.*
To view the multimedia release go to:
http://www.multivu.com/players/English/7750851-nuelle-indiegogo-fiera-arouser-for-her/
BLACK PANTHERS AT WAR: THE 761ST Tank Battalion and General Patton’s Drive on Germany tells the full and unvarnished history of this important American fighting force. Known as the first black/African American armored unit to see combat in World War II.
historian Gina M. DiNicolo relies on extensive archival research, including documents not consulted in previous accounts as well as interviews with surviving soldiers and family members. Find out more here- http://www.GinaMariaDiNicolo.com Historical Fiction, WWII
This February, the American Academy of Pediatric Dentistry (AAPD) is celebrating National Children’s Dental Health Month by hosting the Tournament of Tooth Care, showcasing how parents and caregivers can help their kids fend off the Mouth Monsters –a.k.a. tooth decay. Parents and caregivers can tune in to the Mouth Madness to learn how to help little teeth take on the Mouth Monsters one big game at a time.
“Tooth decay in children is a major health epidemic for adolescents across the country,” said Dr. Robert Delarosa, AAPD President. “National Children’s Dental Health Month is a great time for parents to keep their children’s dental health top of mind. Make it a priority this month to find a Dental Home – or home base – for your child’s oral health needs and be sure your next check-up is on the calendar.”
Tooth decay is one of the top chronic infectious diseases among children in the U.S. About 60 percent of children will have had tooth decay at some point by age five. More than 50 million school hours are missed every year by school-aged children in the U.S. due to dental visits or problems. And tooth decay isn’t just bad for oral health; children who develop tooth decay at a young age are at a greater risk for developing problems with oral and general health, as well as with educational and social development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750251-aapd-mouth-madness-dental-health/
Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet. As part of the program, Danell touts the benefits of drinking milk, with its 9 essential nutrients, including 8 grams of high-quality protein in every 8 ounce glass, to help make the best of every day. Furthermore he shares how his love of milk, gymnastics and family have contributed to his continued growth and success as an athlete one glass at a time.
The newest face of the milk life Lo Que Nos Hace Fuertes campaign, Danell Leyva joins the campaign to help educate Hispanics on the importance of including milk as a part of a balanced diet. Proper nutrition, including milk’s high-quality protein, is a key component to his success, be it competing for Team USA at the London Olympic Games or in training or teaching the art of gymnastics to others. As part of his role as a Somos Fuertes advocate, Danell is also shining light on the importance of starting the day off with milk’s protein and other nutrients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7723751-milkpep-somos-fuertes-danell-leyva/
Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
Volvo Cars has chosen the North American International Auto Show (NAIAS) in Detroit to launch its new signature premium sedan, the S90, underscoring its long term commitment to the U.S. market and providing a clear sign of its confidence in continued sales growth in the coming year.
Volvo sales in the U.S. increased 24.3 per cent in 2015, with an especially strong performance at the end of the year with sales rising 87 per cent in October, 90 per cent in November and 89.9 per cent in December, driven by continued strong sales of the XC60 crossover and the new XC90 SUV.
“There are strong indications that Volvo is back on track in the U.S.,” said Lex Kerssemakers, Senior Vice President of the Americas at Volvo Car Group. “We expect this strong sales momentum to continue in 2016, helped by the new S90.”
The launch of the S90 highlights the ambition of the Swedish car maker, following an $11bn investment and the recent breaking of ground in Charleston, South Carolina, where Volvo Cars will build its first American production facility, employing around 2,000 workers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7709951-kbb-naias-2016-detroit/
Extremely painful and destructive, gout is the most common form of inflammatory arthritis with elevated serum uric acid (sUA) a root cause of the disease. Even with the growing incidence of gout, recent research from the Gout & Uric Acid Education Society (GUAES) found that just 16 percent of Americans overall know the target sUA number for gout (6 mg/dL or below) – and just 38 percent of people with gout had their sUA levels checked within the past six months, the timeframe recommended by the American College of Rheumatology. Additionally, the majority of gout sufferers don’t understand the importance of taking daily uric acid-lowering medications, with four in 10 incorrectly believing that they can stop taking medications when they aren’t experiencing flares.
Seeking to increase recognition of the severity of gout and need for routine sUA testing and management, GUAES hosted a professional roundtable discussion on October 3, 2015. The roundtable brought together several experts – rheumatologists, a family care physician, and representatives from the American Association of Diabetes Educators, the National Kidney Foundation and CreakyJoints – to explore how to more effectively educate about gout and improve access to public education and treatment.
To view the multimedia release go to:
http://www.multivu.com/players/English/7715851-guaes-gout-roundtable-discussion/
