Janie Bryant, Maidenform Wardrobe Expert and “Mad Men” Costume Designer, knows that all looks start with the most important element: foundations. In Bryant’s book The Fashion File, launching November 1, she shows women how to be their own leading ladies, highlighting foundations in the chapter titled “Defining your Silhouette.” On Thursday, November 4, Bryant is teaming up with ELLE Magazine, Maidenform and JCPenney at Manhattan Mall in New York City from 12-2PM. Bryant will be sharing tips on how to accentuate your assets with bras and shapewear from Maidenform® and Flexees® in the intimate apparel department.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/46734/
Nine out of ten parents believe there is a “father absence crisis” in America, according to two national surveys by the National Fatherhood Initiative. To inspire fathers to become more involved in the lives of their children, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and The Advertising Council are launching a new series of public service advertisements (PSAs).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46540/
Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
There’s a worldwide race to copy the human brain onto a computer chip and shrink it down to nanosize, which Josh Parker, Boston University’s most beloved poetry professor, discovers when he stumbles upon brutal murders at MIT, becoming a traget for an assassin’s bullet and placing the nation in peril. Learn more about this book and author: http://www.thefacetsproject
The Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council were joined today by Los Angeles Mayor Antonio Villaraigosa to launch a new series of Spanish-language public service advertisements (PSAs) encouraging Americans to take steps to prepare for emergencies. The PSAs were launched as part of National Preparedness Month and direct viewers to Listo.gov, the Spanish-language extension of Ready.gov. According to a recent Ad Council survey, nearly six in ten Hispanic Americans have not taken steps to prepare for an emergency.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46031/
Office of Emergency Management (OEM) Commissioner Joseph F. Bruno, FEMA Deputy Administrator Richard Serino, Fire Department (FDNY) Commissioner Salvatore Cassano, Police Department (NYPD) Assistant Chief Harry J. Wedin, The Advertising Council Campaign Manager Jessica Dahl, American Red Cross in Greater New York Chief Administrative Officer Richard Kane, and Counsel to Brooklyn Borough President Jason Otaño today kicked off National Preparedness Month by encouraging New Yorkers to audition for an upcoming TV public service advertisement (PSA).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45752/
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
A study commissioned by dating giant Anastasia International has found that Romance Tours attended by western men in hopes of finding a bride in Russia and CIS are highly effective. Organized Romance Tours take men from behind their computers on excursions through Russia and Ukraine with the object of connecting them with ladies in search of amour and possibly marriage. The Public Relations Department at Anastasia interviewed 1,697 Western clients who had attended at least one of her Romance Tours between 2002 and 2009, and discovered a significant percentage not only found a lasting relationship, but an enduring marriage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/anastasiaintl/44193/
The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced today the launch of a national public service advertising (PSA) campaign designed to encourage homeowners who are struggling with their monthly mortgage payments to learn about the Making Home Affordable Program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45022/
With many airlines charging to check in baggage, travelers are often forced to pay for fees instead of fun. In fact, according to the US Transportation Department, checked baggage fees are 33 percent higher this year compared to 2009. So far that higher percentage has translated to the airline industry collecting $769 million in just the first quarter of the year!
To view Multimedia News Release, go to http://multivu.prnewswire.com/player/45290-Lands-End-Launches-Flightwise/
In an effort to promote science, technology, engineering and mathematics (STEM) education, the U.S. Army announced today that it has named the 2010 eCYBERMISSION national first-place teams. Managed by the U.S. Army Research, Development and Engineering Command (RDECOM) at Aberdeen Proving Ground, Md., the eCYBERMISSION program awarded more than $1 million to students from across the nation and in Department of Defense Education Activity schools overseas.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ecybermission/44116/
Men are 24 percent less likely than women to have visited the doctor within the past year, according to new data released today by the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ). In addition, men are about 30 percent more likely than women to be hospitalized for preventable conditions such as congestive heart failure and complications from diabetes, according to new AHRQ data.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44387/
