ILEX Consumer Products Group, a Baltimore-based company which owns and manages health and beauty as well as over the counter (OTC) drug brands, launched di-gel, a new antacid/anti-gas brand, just in time for all the overindulging and stress of the holidays.
The new digestive aid, which is being promoted with integrated TV and digital advertising, grassroots and public relations, launched with the brand tagline
Speaking at the annual TFWA World Exhibition Conference in Cannes on Monday 22nd October, Erik Juul-Mortensen, President of TFWA commented that, “Our brands, resilient and resourceful, demonstrated growth across all categories, with luxury goods leading the way.”
Attended by a record 894 delegates, it set the scene for TFWA World Exhibition which gave 462 brand-owners the opportunity to showcase thousands of products before buyers, agents, distributors and other trade visitors representing airports, airlines, airport retailers, ferry and cruise line companies and other duty free outlets. The exhibition occupied 21,000m2, the largest exhibition of its kind ever.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58643-tfwa-world-exhibition-2012
In parallel with the new Mercedes-Benz Antos, FleetBoard is introducing new services for heavy short-radius distribution. The investment into telematics for touring coaches and vans is also proving more worthwhile than ever. Throughout Europe, FleetBoard is a market leader amongst providers of telematics solutions for trucks, vans and coaches of all brands, in all markets. FleetBoard has also gained many new customers in South Africa, Brazil and the Middle East. The company recently received the renowned Frost & Sullivan Award for growth and innovation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58041-fleetboard-introduces-new-services-for-heavy-short-radius-distribution
Baskin-Robbins now has something new and exciting for guests in California alongside its world-famous ice cream, frozen treats, and custom ice cream cakes. Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced that beginning today participating Baskin-Robbins shops in California will offer Dunkin’ Donuts K-Cup® packs, making “America’s Favorite Coffee” available in California for the very first time for use with Keurig® single cup brewing systems. Both Dunkin’ Donuts and Baskin-Robbins are part of the Dunkin’ Brands Group, Inc.’s family of brands.
As part of Baskin-Robbins’ launch of Dunkin’ K-Cup® packs in California, the company is celebrating with the “Baskin-Robbins $1K Giveaway,” in which today through October 11, Baskin-Robbins will randomly surprise a total of six guests at its restaurants throughout the state with a check for $1,000, a Keurig® K-Cup® brewing system and a year’s supply of Dunkin’ K-Cup® packs. Please visit www.baskinrobbins.com/sweepstakes for official rules.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58389-dunkin-donuts-k-cup-packs-available-california-exclusively-baskin-robbins
Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56601-adtech-london-digital-questions
jcpenney CEO Ron Johnson gives an early look inside the latest brand Shops emerging Sept. 1 in nearly 700 stores nationwide. The Company will debut brand Shops for Liz Claiborne®, IZOD® and jcp™ – a new jcpenney exclusive brand dedicated to high-quality fashion basics. These new fall shops will add to its existing portfolio of Shops inside jcpenney, which include Levi’s®, The Original Arizona Jean Co., i jeans by Buffalo™, MNG by Mango® and Sephora®. Over the next few years, jcpenney stores will transform its sales floor into a dynamic collection of 100 Shops showcasing major apparel and home brands for every style and budget. jcpenney is on an exciting journey to build the first specialty department store of its kind by creating an unforgettable retail experience that will forever change the way America shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54266-jcpenney-ceo-introduces-second-wave-of-shops
With one third of American children overweight and 75 percent not getting enough daily exercise, Henkel, the company behind some of the nation’s leading brands, including Dial®, Purex®, Right Guard® and Soft Scrub®, is actively addressing this urgent health and fitness crisis facing our nation’s youth. In cooperation with Alliance for a Healthier Generation (AHG), Henkel today announced the launch of its annual Henkel Helps Get Kids Fit program in an effort to make a change and improve the quality of life of an entire generation. With schools facing budget cuts and limited resources across the country, the Henkel Helps Get Kids Fit program will award one deserving school with $25,000 to be used toward equipment and services to enhance their students’ health and fitness education.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57305-henkel-helps-get-kids-fit-alliance-for-a-healthier-generation
How to Schedule a Facebook Post
http://onlinewealthpartner.com/how-to-schedule-a-facebook-post/
Facebook has just released a new feature that allows brands to schedule
Facebook posts to their Fan Page. Another great feature that Facebook
is adding to help businesses build their brand.
Advanstar (www.advanstar.com), one of the world’s largest producers of trade shows and events, is teaming up with Stan Lee’s Comikaze Expo presented by POW! Entertainment as a strategic and operating partner to expand the Comikaze show and brand globally. The announcement was made from the floor of Licensing Expo 2012 (www.licensingexpo.com) with a video greeting from Stan Lee and ceremony with legendary horror icon Elvira, Mistress of the Dark.
“We’re committed to making this expo the largest consumer show in the world! Advanstar will help us get even more entertainment and pop culture brands to showcase their work in front of millions of fans,” said Stan Lee. “Excelsior!”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56725-advanstar-stan-lee-s-comikaze-expo-pow-entertainment-branding-partners
TruGreen, the nation’s largest professional lawn care service provider and part of the ServiceMaster family of brands, today debuts episode two in its webisode series, “Grow Curb Appeal,” to provide simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode two, Cameron demonstrates three tips for updating your home’s exterior magnetism this summer, while the home-selling season is in full swing. The instructional TV host expertly shares: how to create an attractive outdoor living space, how to achieve an inviting nighttime pathway, and how to deal with unsightly lawn discoloration.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56365-trugreen-grow-curb-appeal-episode-two-jason-cameron-healthy-lawns
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