UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
Virgin America, the California-based airline that is reinventing domestic travel, announces it will bring its low-fare, upscale service to Philadelphia International Airport (PHL) later this year, with tickets on sale today for three daily nonstop flights from Los Angeles International Airport (LAX) starting April 4, 2012, and two daily nonstop flights from San Francisco International Airport (SFO) starting April 10, 2012. Known for its outstanding guest service, beautifully-designed cabins and unparalleled in-flight entertainment, Virgin America has swept the major travel awards since its launch in August 2007. Most recently, the airline took top honors as “Best U.S. Airline” in both Condé Nast Traveler Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards. In honor of its newest city, Virgin America is also launching a system-wide “The City of Brotherly Love: Just Got Lovelier” fare sale, with PHL-LAX fares from $129 and PHL-SFO fares from $149 (restrictions, taxes and fees applying). Tickets are available for purchase now at www.virginamerica.com and at 1.877.FLY.VIRGIN.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54209-virgin-america-launches-non-stop-service-from-philadelphia
For the fourth year, Men’s Wearhouse has held a successful National Suit Drive, the country’s largest collection of gently used professional attire. The company devoted the month of August to encouraging patrons to transform their unwanted businesswear into a second chance for millions of disadvantaged Americans facing joblessness.
Despite recent job increases in select industries, the unemployment rate is still hovering just above an alarming 9 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51934-men-s-wearhouse-fourth-annual-national-suit-drive
Each week high school football teams across the country are making bold plays – their own Friday night feats. Today, State Farm® Insurance Companies kicks off Friday Night Feats, a national high school football video contest that aims to get schools and communities to a better state. Beginning August 25, the biggest moments of the season as captured by players, parents and fans can win up to $17,500 for their high school.
Eligible fans, coaches, players and community members can submit videos to the State Farm Friday Night Feats contest page, www.FridayNightFeats.com, from Aug. 25 until Nov. 28 to be considered as the best Friday night feat of the 2011 high school football season. Through Friday Night Feats, State Farm recognizes the hard work and effort of high school students to get their community and their school to a better state.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51694-state-farm-friday-night-feats/
Transitions Optical and VSP® Vision Care brought a state-of-the-art 40-foot mobile eyecare clinic, nicknamed “Eyenstein,” to the Harlem community to provide comprehensive eye exams and complimentary eyewear to area children to help them prepare for the start of a new school year. The mobile eyecare clinic, onsite at East Harlem Scholars Academy on Thursday, August 18, will also be at the Harlem Week Children’s Festival which is open to the public on Saturday, August 20 and Sunday, August 21.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/transitions/50070/
LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51740/
FedEx and ORBIS International, a leading global organization dedicated to saving sight worldwide, today kicked off a North American Goodwill Tour in Los Angeles, California with the announcement of a new $5.375 million commitment in the form of cash and in-kind gifts from FedEx. In addition, FedEx will donate an MD-10-30 cargo aircraft to ORBIS to be the third-generation Flying Eye Hospital. The Flying Eye Hospital will also visit Burlington, VT, Dallas/Fort Worth, TX, Memphis, TN, and Toronto and Ottawa, Canada between August and November to raise public awareness of the need to eliminate avoidable blindness.
To view Multimedia News Relwase, go to http://multivu.prnewswire.com/mnr/orbis/45157/
North Shore Animal League America – the world’s largest no-kill animal rescue and adoption organization – will debut its Public Service Announcement featuring animal advocate and adopter Beth Stern, on Monday, August 1, 2011 for “World Mutt-i-grees® Rescue Day”.
A live webcast of the Animal League press conference at 12:00 NOON EST will be available at: World Mutt-i-grees Rescue Day. This includes a special celebrity guest appearance by actress, adopter and Mutt-i-grees spokesperson Kathryn Erbe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51368-north-shore-animal-league-america-psa-beth-stern
HGTV is reaching new heights with its second annual HGTV Urban Oasis Giveaway, offering one lucky winner a stunning residence on the 35th floor of Chicago’s Trump International Hotel & Tower®. Custom-designed by popular designer Vern Yip, the 1,000-plus-square-foot, fully-furnished condominium is the centerpiece of the fall 2011 grand-prize package valued at more than $750,000. Viewers can enter for a chance to win the HGTV Urban Oasis Giveaway once a day on HGTV.com as well as once a day on HGTV’s Frontdoor.com from Thursday, August 18 – Friday, October 7, 2011.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48077-hgtv-urban-oasis-2011/
La Costeña’s “Traditions Your Way” contest is searching the nation to recognize those who reinvent and enhance time-honored recipes. From July 4 to August 27, contestants are encouraged to submit a video at www.traditionsyourway.com that conveys how they add their modern twist to a traditional meal with the help of La Costeña. A grand prize winner will get a trip for two to a four-day, three-night culinary retreat at a luxury hotel resort in Santa Fe, New Mexico.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lacostena/50619/
Summer is the hottest season of the year for vehicle theft, with July and August ranking as the highest auto theft months of the year, and July 4th in particular ranking #3 (latest FBI data) on the list of holidays with the highest incidents of vehicle theft. Vehicle theft protection experts warn that consumers are growing increasingly complacent about auto theft and are not using even common sense measures to protect their vehicles from theft.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lojack/50795/
