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Today, OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature a trio of high-profile dunkers, including International Recording Artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille “Shaq” O’Neal. Shaq and fans will do the first official dunks of the campaign today at the birthplace of the OREO cookie in New York City. OREO cookies and milk have gone together for many years -- and not just because they are a delicious dunking duo. Dunking an OREO cookie in milk has always been a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid. To view the multimedia release go to: https://www.multivu.com/players/English/8031651-oreo-dunk-challenge-shaq-christina-aguilera-neymar-da-silva-santo-jr/

Wonder if I gave an OREO to the big bad wolf, what might happen? In its newest campaign, which debuted with a 90-second TV spot on Sunday evening, the World’s Favorite Cookie answers this question by exploring how something as small as sharing an OREO cookie can create a positive change in perspective. The campaign, featuring the OREO WONDERFILLED anthem, will come to life in New York City today with 500 a cappella singers performing the new song and sharing OREO cookies with New Yorkers. The wonder and singing will then spread coast-to-coast, with visits to Chicago and Los Angeles as the launch week unfolds. To view Multimedia News Release, go to http://www.multivu.com/mnr/61667-oreo-wonderfilled-campaign-see-the-world-with-openness-curiosity