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https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
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Gigi gives us the boot! This fall, Stuart Weitzman has collaborated with Gigi Hadid, the face of the Fall 2016 ad campaign, on an exclusive design for the brand -- the Gigi Boot. The hiker-inspired high heel combat bootie was co-designed by the social supermodel and reflects her sleek street style and fashion-forward flair.
Hadid was inspired by the brand’s stellar boot reputation, but used her creative vision to put a unique, personal spin on the lace-up bootie silhouette. The Gigi Boot is set on a stacked heel, boasts bold metallic eyelets accented by duo-toned laces designed to wrap around the ankle and is finished with a detailed collar. The bootie is available in three materials, so there are multiple options for her style squad: a classic-yet-modern nero soft croco-calf leather and two shiny chic metallics, including iron specchio and copper glass. The bootie comes in a signature Gigi Hadid box and is available exclusively at Stuart Weitzman retail locations and global websites. The retail price is $565 for the metallic styles and $598 for the nero soft croco-calf version.
To view the multimedia release go to:
http://www.multivu.com/players/English/7961351-stuart-weitzman-gigi-hadid-boot/
https://youtu.be/floxndI50zs Everyone wants to get the most sales from the visitors that frequent their websites. One of the most important things that you can do to potentially increase your conversion rate is to provide visitors with a clear, concise, intriguing and believable value proposition. If visitors can’t see the value of your product or service, they won’t buy from you – no matter how beautifully designed your website may be. Optimizing value propositions is a continual process that involves identifying, expressing, and testing/measuring. But getting it right could mean the difference between making the sale or not.
Room KeySM announces access to Loyalty Member Rates from more than 60 of the world’s largest and most well-known hotel brands, including Hilton®, Hyatt®, Marriott®, Holiday Inn®, Comfort Inn® and Wyndham®. Hotels’ member rates are typically lower than other published rates and available only to members of the hotels’ loyalty programs who book directly with the hotel, primarily through their own websites. Now Room Key can access these rates and is the only travel site where customers can shop and compare Loyalty Member Rates from so many different hotel chains in one place.
“There’s a lot of confusion out there about how and where to find the best hotel rates,” says Steve Sickel, CEO, Room Key. “A relatively unknown ‘travel secret’ is that many hotels offer lower rates to members of their loyalty program on their own websites,” Steve adds. “Room Key can now display these lower ‘Loyalty Member Rates’ for thousands of U.S. hotels across more than 60 hotel chains all on one site, making shopping the best rate a lot easier,” he says. “No other travel site can access as many loyalty rates across as many hotel chains as Room Key.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7850951-room-key-lower-rates/
http://epicecommercetools.com/2015/01/21/7-tips-to-make-your-mobile-site-amazing/ One of the key elements to simple online shopping is making sure that your company’s website is compatible with mobile phones. In this article you will learn how the importance of keeping your mobile app simple for your customers. So, what exactly does this mean? And, why should you care? Here are some quick tips on how to make your website a breeze for your customers.
http://epicecommercetools.com/2014/02/28/11-ways-to-quickly-increase-blog-traffic-maintain-your-audience /Increasing the traffic to our websites and blog is a goal for all us, especially those that offer ecommerce on their site. More traffic means more sales. Once we get them coming we want them to keep returning to our sites. In this video you will learn how to increase your traffic while maintaining your audience
Watch the latest videos how Akshaya Patra Foundation in vadodara prepares mid day meal for school children. Currently Akshaya Patra Foundation provides food for education(mid day meal) to 1.3 million children across 19 locations and 9 indian states. Currently Akshaya Patra Foundation in vadodara feeds 113,593 school children in 616 schools every day.
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Ejemplo de voz en off para video corporativo de locutor ingles britanico en Madrid Edward Olive con estudio propio para grabacion de locuciones. Locución grabada en home studio con Rode Videomic Pro, FiiO, Audacity y Toshiba SATELLITE P875 Harmon Kardon.
Edward Olive es un locutor y actor nativo inglés británico nacido en 1970, residente y autónomo en Madrid España, que propone servicios de locuciones para todo tipo de proyecto audiovisual.
Además de ser locutor y actor Edward abogado inglés y ex profesor de derecho y ofrece una voz a la vez neutra de narrador de clase media corporativa seria y también cálida y amable de 35-50 años para videos de empresa y venta, campañas de anuncios televisivos, programas de viaje, e-learning y para apps de tabletas y teléfonos móvil.
Además de una voz estándar de locutor corporativo, como actor Edward tiene a sus disposición una gran variedad de personajes, acentos regionales y actuaciones que se puede adaptar para crear todo de papeles de personajes de diferentes tamaños y edades tanto serios o dramáticos como cómicos para video juegos, cuentos infantiles, voces para maquinas tragaperras, dibujos animales etc.
Edward Olive dispone de estudio propio para grabar locuciones en Madrid centro y de desplaza a los estudios y productoras de sus clientes para colaborar con directores de proyectos.
Edward Olive is a native British English voice-over artist and professional screen actor resident and legally self employed in Madrid Spain.
As well as professional voice over actor Edward is a UK solicitor (attorney / lawyer) and ex law lecturer and offers a neutral middle class educated professional corporate narrator voice which is at the same time serious and professional and also warm and approachable in its tone and delivery, perfectly adapted for all sorts of audiovisual projects including corporate & sales videos, television advertising campaigns, travel programs, tablet & mobile phone apps and e-learning.
As a professional actor Edward also offers a range of characters which can be adapted to clients\\\\\\\' projects that can include age changes, bodies of large and small size, regional accents and voice variations. Various roles can be played from the serious or dramatic to the light and comic for videogames, slot machines & one arm bandits, children\\\\\\\'s stories and cartoons.
Edward has his own studio in Madrid and also offers the possibility of collaborating with clients and directors in their studios in Madrid to suit the clients\\\\\\\' need best.
Websites: http://www.edwardolive.com/
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