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Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
Bayer, the maker of Coppertone®, is revolutionizing the sunscreen experience this season with new Coppertone® Whipped, a transformative sunscreen unlike anything you’ve ever felt before. Not only is Coppertone introducing the first ever whipped sunscreen, it is rolling out a series of engaging activations throughout the summer to launch it, and partnering with everyone from beauty influencers to the Skin Cancer Foundation.
The Whipped line, available in both CLEARLYSheer® and WaterBABIES® Pure & Simple formulas, transforms the sunscreen application process from an ordinary task to an experience people can look forward to before they head out into the sunshine. While many other sunscreen lotions can feel heavy or sticky, Whipped has a rich and creamy texture, yet it absorbs quickly and feels light on skin. Plus it won't clog pores and leaves skin feeling soft and smooth while helping to protect it from the sun's harmful UV rays.
To view the multimedia release go to:
https://www.multivu.com/players/English/8113551-coppertone-sunscreen-clearlysheer-whipped/
Auto and tech companies are coming together to put driverless cars on the road. Data is what's powering the race. From design and manufacturing to safety and services, data is informing every step of the process towards fully autonomous vehicles. As transformative as they are, self-driving, connected cars are just one component in a much-larger data-collection network soon to be on the world's roads and highways.
What's the future of transportation look like with self-driving and human-driving cars side-by-side? How will the data--some estimates go as high as 1GB per second--from driverless cars be put to use?
To view the multimedia release go to:
http://www.multivu.com/players/English/7889731-bloomberg-western-digital-bgovdata/
WE invites Americans to tune in to the second annual US national broadcast of WE Day on August 28, 2016 at 7 pm/6 pm CT.
Charlize Theron, Demi Lovato, Seth Rogen and Lauren Miller Rogen, Selena Gomez, Natalie Portman, Common, Big Sean, Jennifer Hudson, Ciara, Jacob Tremblay, Zooey Deschanel, Tyrese Gibson, Joe Jonas, Nick Jonas, Paula Abdul, Hannah Simone, Rico & Raini Rodriguez, Kermit the Frog along with other Muppets and more will come together to lend their voices to WE Day, part of the WE Movement that brings people together and gives them the tools to change the world locally and globally, achieving transformative outcomes for themselves and others.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903351-we-org-we-day-movement/
Driven by a shared passion for the stage, MAKE UP FOR EVER, chart topping Swedish duo ICONA POP and celebrity makeup artist COLBY SMITH bring together the world of makeup and music to reveal the new ARTIST ROUGE campaign. In the image of this singular partnership, MAKE UP FOR EVER is reaffirming its commitment to stage artists and to the different personalities that populate its world. Combining the artists’ vision and the brand’s expertise, MAKE UP FOR EVER and ICONA POP co-create an exclusive and exuberant video content for the hit “Emergency” highlighting the transformative power of ARTIST ROUGE lipsticks. Discover the music video here: https://youtu.be/Z5d7VsvLoj0
To view the multimedia release go to:
http://www.multivu.com/players/uk/7857451-make-up-for-ever-icona-pop-colby-smith/
THINK: A reminder to care for your skin from one of the world’s most approachable beauties, plus a transformative new take on moisturization to help you do just that.
WHAT IT IS: A double celebration, as we announce Jergens® Skincare’s new brand ambassador, actress and comedienne Leslie Mann, and what’s possibly the brand’s most exciting breakthrough to date — Jergens® Wet Skin Moisturizer. They’re both part of the new Jergens® “You’re More Than Just a Pretty Face” Campaign, which reminds women to care for one of their oft-neglected beauty assets: the skin on their bodies.
“The Jergens® brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer” said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. “We believe that your whole body is beautiful-- and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin-- without taking ourselves too seriously. When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7584051-jergens-leslie-mann-wet-skin-moisturizer/
More than 8 million dogs enter shelters each year, and a vast majority of them are dirty and matted. Unfortunately, less than half of these dogs are getting the grooming they need so their lovable, adoptable selves can shine through. That’s why Wahl and GreaterGood.org have teamed up with shelters nationwide to demonstrate how the transformative power of grooming can help shelter dogs find their forever home.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7477051-wahl-greatergood-shelter-dog-makeovers/
In a move that could prove transformative for the fast-growing premium blender category, KitchenAid has introduced a first-of-its-kind Magnetic Drive Blender for home use and launched a newly formed global business unit that will focus entirely on blenders.
The new Magnetic Drive Blender, dubbed Torrent™, uses an interlocking magnetic drive system, instead of a traditional coupler mechanism, to power its blades and safely secure its jar.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7315451-kitchenaid-magnetic-drive-blender/
AARP Travel (http://travel.aarp.org), a valuable resource for America’s 76 million baby boomers who spend over $120 billion annually in leisure travel, today announced new research related to SOLO TRAVEL. Traveling solo has become a transformative way for people 45+ to get away and have the freedom to set their own schedules. Travel Channel host and AARP Travel Ambassador Samantha Brown and AARP Travel offer some valuable tips and even some discounts on solo vacations at www.aarp.org/solotravel.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/66070-aarp-new-travel-website/
Weill Cornell Medical College today opened the Belfer Research Building, a state-of-the-art facility that ushers in a new era at the institution for cutting-edge, translational science. The 18-story, $650 million building, made possible through the generosity of numerous donors, nearly doubles Weill Cornell’s existing research space and empowers scientists to rapidly translate groundbreaking discoveries into the most advanced patient care.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65415-weill-cornell-medical-college-belfer-cancer-research-building-opening
Reflecting the transformative change happening at its properties, the iconic Marriott Hotels, the signature brand of Marriott International, Inc. (NYSE:MAR), today launched a new multi-year global marketing campaign. Called “Travel Brilliantly,” it is a bold move amplifying the brand’s dedication to leading the future of travel. The dynamic campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world. The campaign includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms. In addition, Marriott is launching a new website – www.travelbrilliantly.com –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54185-marriott-hotels-new-brand-logo-and-marketing-campaign
