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Today, Casio G-SHOCK pauses to look back on the technological advancements in toughness the brand has pioneered and evolved over the years following the reveal of the first-ever sapphire crystal G-SHOCK watch prototype at the brand’s historic 35th anniversary kick-off celebration last month. The crystal prototype fuses the most fragile material with G-SHOCK’s hallmark absolute toughness, showcasing the latest innovation in a legacy of diversity. To view the multimedia release go to: https://www.multivu.com/players/English/8239251-casio-g-shock-35th-anniversary/

Firefighting gear tested for toughness

In an unprecedented Food Network event, ten of the world’s most celebrated super chefs go to battle to become a member of the elite Iron Chef culinary society in a new eight-episode season of The Next Iron Chef: Super Chefs, premiering Sunday, October 30th at 9pm ET/PT. Hosted by Alton Brown and shot in Los Angeles and New York, the fourth season of the series amps up the competition to meet the elevated skills of these supreme experts - challenging their kitchen chops, mental toughness and masterful instincts. To view Multimedia News Release, go to http://www.multivu.com/players/English/46439-food-network-next-iron-chef/

CASIO launched an “extreme” campaign today to demonstrate the ultimate toughness of its newest G’zOne wireless phone, the CASIO G’zOne Commando™ (http://www.casiogzone.com/). Launched in April and available exclusively at Verizon Wireless (http://verizonwireless.com), the military spec Android-powered smartphone can withstand severe conditions and is being put to the test in six extreme scenarios. The campaign was developed by CASIO to show the world the impressive durability of the G’zOne line of devices and the Commando in particular. To view Multimedia News Release, go to http://www.multivu.com/mnr/51201-casio-launches-tougher-is-smarter-campaign

Toughness and the wilds of nature! Roaring engines and a trip into the unknown in the true sense of the word! The Dakar Rally offers everything to get the heart of an adventurer beating faster. And in a few weeks it's again happening on the South American continent. We show the pressures the drivers must come to terms with in this mega-rally, and how they prepare for them!