It’s official. Energizer® [NYSE: ENR] today set a GUINNESS WORLD RECORDS™ title for the Longest-lasting AA battery, Energizer® Ultimate Lithium™.
The record was announced after rigorous testing proved the Energizer® Ultimate Lithium™ AA batteries’ unsurpassed performance in a number of real-world situations. Digital Cameras? Toys? Lighting? Audio devices? Check, check, check and check: Energizer® Ultimate Lithium™ AA batteries outlasted the competition across the board to secure the GUINNESS WORLD RECORDS title.
To view the multimedia release go to:
https://www.multivu.com/players/English/8457151-energizer-guinness-world-records-longest-lasting-aa-battery/
Epoch Everlasting Play (EEP) kicked off the holiday shopping season with a special pop-up experience to celebrate the retail launch of the globally popular Calico Critters new Town series. The series, first introduced in 1985, features beautiful, richly detailed animal figures that live like humans with a focus on “Nature, Family and Love.” The collection is now available at specialty stores nationwide and online at Amazon.
The world of Calico Critters came to life at Stella’s Exclusive Town Tea at Lady Mendl’s Tea Salon in New York City. The dazzling interactive day of play featured life-size replicas of the playset fun including a chance to step inside Stella’s Designer Studio, taste testing at the Chocolate Lounge and Gelato stands and a first-ever look at the new Calico Critters animated series debuting on Netflix on November 1st in the U.S., Canada, the U.K., Australia, New Zealand, and Japan. Other countries in Europe and Asia will launch in their respective languages on December 1, 2018.
To view the multimedia release go to:
https://www.multivu.com/players/English/8421351-calico-critters-interactive-new-town-series/
Cancer Treatment Centers of America® (CTCA), a national network of comprehensive cancer care hospitals and outpatient care centers, and Foundation Medicine, a leading molecular insights company that recently received FDA approval for its FoundationOne CDx™ genomic test, today announced the launch of a collaborative educational campaign designed to heighten awareness of the promise of precision medicine and the role that advanced genomic testing plays in helping identify treatments best suited for individual patients.
To view the multimedia release go to:
https://www.multivu.com/players/English/8295651-cancer-treatment-centers-of-america-foundation-medicine-precision-cancer-treatment/
REMBRANDT®, the original at-home teeth whitening brand, enters the power toothbrush market for the first time with the launch of its power Whitening Toothbrush and Whitening Brush Heads, rounding out the brand’s suite of highly effective, scientifically proven teeth whitening solutions. The power toothbrush and 3-pack of replacement brush heads are now available online at Amazon.com and Rembrandt.com with a suggested retail price of $59.99 and $19.99 each, respectively.
REMBRANDT’S unique design features two brushing modes—Whitening and Sensitive—to allow consumers the ability to customize their daily whitening experience.
Based on in vitro laboratory testing, the REMBRANDT® Whitening Toothbrush and Brush Heads demonstrated seven times more plaque removal compared to a manual toothbrush. The rechargeable handle features a two-minute timer and a pressure sensor indicator to alert the user if they’re brushing too hard.
To view the multimedia release go to:
https://www.multivu.com/players/English/8240751-rembrandt-whitening-power-toothbrush/
When temperatures start to fall and days become shorter it is time to take your car to the workshop to prepare it for the winter. Changing to winter tires and testing lights are a matter of course for drivers. However, the car battery is often neglected, although it is under even more stress during the cold season. For example, continuous use of the windshield heater or the air conditioning system takes a large amount of power and makes heavy demands on the battery. Especially in winter, the only way to avoid unpleasant surprises is to have the battery checked regularly by the workshop. The latest ADAC statistics show that 39% of all breakdowns are due to the battery.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8226551-johnson-controls-winter-battery-tests/
When temperatures start to fall and days become shorter it is time to take your car to the workshop to prepare it for the winter. Changing to winter tires and testing lights are a matter of course for drivers. However, the car battery is often neglected, although it is under even more stress during the cold season. For example, continuous use of the windshield heater or the air conditioning system takes a large amount of power and makes heavy demands on the battery. Especially in winter, the only way to avoid unpleasant surprises is to have the battery checked regularly by the workshop. The latest ADAC statistics show that 39% of all breakdowns are due to the battery.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8226551-johnson-controls-winter-battery-tests/
When temperatures start to fall and days become shorter it is time to take your car to the workshop to prepare it for the winter. Changing to winter tires and testing lights are a matter of course for drivers. However, the car battery is often neglected, although it is under even more stress during the cold season. For example, continuous use of the windshield heater or the air conditioning system takes a large amount of power and makes heavy demands on the battery. Especially in winter, the only way to avoid unpleasant surprises is to have the battery checked regularly by the workshop. The latest ADAC statistics show that 39% of all breakdowns are due to the battery.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8226551-johnson-controls-winter-battery-tests/
When temperatures start to fall and days become shorter it is time to take your car to the workshop to prepare it for the winter. Changing to winter tires and testing lights are a matter of course for drivers. However, the car battery is often neglected, although it is under even more stress during the cold season. For example, continuous use of the windshield heater or the air conditioning system takes a large amount of power and makes heavy demands on the battery. Especially in winter, the only way to avoid unpleasant surprises is to have the battery checked regularly by the workshop. The latest ADAC statistics show that 39% of all breakdowns are due to the battery.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8226551-johnson-controls-winter-battery-tests/
BloodCenter of Wisconsin’s Diagnostic Laboratories, part of Versiti, today announced the launch of seven hematology genetics test panels. The new test panels enhance and expand BloodCenter’s genetic testing capability to include a vast array of non-malignant hematology disorders, including platelet function disorders, inherited thrombocytopenia and congenital neutropenias, providing one of the most comprehensive test menus in hematology.
BloodCenter’s integration of functional and genetic testing provides a unique approach to diagnosing complex hematology disorders, providing a comprehensive review of each patient for improved patient care and outcomes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8126851-bloodcenter-of-wisconsin-versiti-hematology-genetics-test-panels/
Today, the newly-developed Body Volume Indicator (BVI)™ was revealed as a modern day measure of body composition and weight distribution following a 10-year collaboration with Mayo Clinic experts who led extensive research on fat distribution, the importance of fat assessment and the limitations of the current standard of Body Mass Index (BMI). In conjunction with the development of BVI, BVI America LLC, a subsidiary of 3D measurement pioneer Select Research, announced the launch of the revolutionary BVI Pro tablet application, which will provide an easily accessible and affordable means for the professional community to use the new BVI measurement in everyday clinical use to assess health risks.
The potential benefits of using Body Volume as a new indicator of risks were presented on April 27 by Mayo Clinic researchers, BVI America and the University of Westminster. It draws on 10 years of rigorous research, testing and validation using several potential Body Volume indices. Now BVI, calculated as a ratio between total volume and abdominal volume, can be used as a supplement to the current measurement standard of BMI, which is based solely on height and weight. BVI is considered to be a more precise means of estimating weight distribution and the fat around the organs, which is not visible to the human eye and can lead to serious health conditions, such as diabetes and heart disease. The medical and professional community at large is invited to contribute to the continued development of BVI by downloading and using the BVI Pro tablet application with their patients and clients; anonymous data collected will be analyzed by Mayo Clinic, whose research and validation of BVI will continue.
To view the multimedia release go to:
https://www.multivu.com/players/English/8093051-bvi-america-body-volume-app-health-fitness/
https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
