According to a recent survey, active adults aren’t slowing down. The survey found that 62 percent of adults ages 30-49 continue to work out as much – and with the same or more intensity – as they did in their 20s. More than half would like to ramp up their performance and do more of what they love, but are stopped by pain and the risk of injuries.
Massage Envy’s new, proprietary assisted stretching service, called Total Body Stretch, is designed to help people perform at their best, ease the muscle pain and tension that comes with activity, and resist injuries.
Developed for Massage Envy by an acclaimed chiropractor, massage therapist and ergonomist and performed by a stretching professional, the Total Body Stretch service is built around the company’s proprietary Streto Method, a sequence of 10 targeted stretches designed to increase flexibility, mobility and performance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8133351-massage-envy-streto-total-body-stretch/
TriggerPoint™, the leader in muscle recovery products and education, today announced activities for this year's National Foam Rolling Day, taking place May 11. In 2015, TriggerPoint was awarded National Foam Rolling Day to spotlight the important benefits of self-myofascial release and foam rolling as part of an overall wellness and recovery routine to keep everyone moving, and moving well.
To view the multimedia release go to:
https://www.multivu.com/players/English/8087951-triggerpoint-national-foam-rolling-day/
Royal Challenge Sports Drink inspires people to be unafraid of consequences and make bold choices. Through the ‘Made of Bold’ video, Virat Kohli and Royal Challenge Sports Drink have come together to pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.
These beautiful opening lines from the ‘Made of Bold’ video, narrated by Virat Kohli and written by Sonal Dabral, give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket. They don’t have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds. Only because they are ‘made of bold’.
“Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.” says Indian star cricketer, Virat Kohli.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7902651-virat-kohli-made-of-bold-royal-challenge/
Ringing out, as it has for centuries, the mission bell beckons across the hillsides calling out to the devoted. Here, where lush hillsides meet the Pacific Ocean, we pursue a singular canon—to make great wine. Canon 13 Pinot Noir and Chardonnay from the Santa Lucia Highlands, our answer to the mission bell, launch nationwide in July to on-premise retailers.
“The Santa Lucia Highlands are as unique as the people who settled them,” says Canon 13 winemaker Tom Klassen. “Sitting high on a bench overlooking a fertile valley, the vines grow deep in the alluvial soils that cling to the hillsides. Our fruit is protected by the maritime breezes that bring with them a gentle fog, ensuring the grapes ripen evenly and provide our wines with supple texture and fragrant aromatics found nowhere else.”
Canon 13 is inspired by our geographic birthplace at the Soledad Mission, the 13th mission located along the El Camino Real, the historic 600-mile stretch of road connecting dozens of missions and pueblos beginning in the late 1700s. The steep Santa Lucia Highlands are located along California’s central coast, near the cool waters of Monterey Bay on the flanks of the Santa Lucia Range. The region is graced by warm days, cool nights, rich soil and an evening fog that nurtures the delicate Chardonnay and Pinot Noir grapes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409459-canon-13-wines-launch/
Instilling healthy oral hygiene habits at an early age is critical, and Plackers® is helping parents do just that in a fun way with its new Dual Grip Fruit Smoothie Swirl Kids’ Flossers, designed with a unique dual grip handle making them easy for kids of all ages to use and allowing parents to assist.
Flossing regularly removes plaque and food from areas between the teeth that can’t be reached by brushing alone. Using Plackers flossers can reduce tooth decay and promote healthier gums.
The new, brightly colored flossers are designed with an angled head, allowing kids and parents to easily reach all teeth. Plackers’ Hi-Tech® floss is engineered not to stretch, shred, or break, and includes fluoride to promote strong teeth and reduce tooth decay. The kid-friendly fruit smoothie flavor is sure to be a hit and helps make flossing a fun – and tasty – task.
To view the multimedia release go to:
http://www.multivu.com/players/English/7768451-plackers-fruit-smoothie-swirl-kids-flossers/
The Great Food Truck Race is back for a sixth season this August with a brand-new fleet of fierce competitors cooking and traveling across America’s most famous stretch of road, historic Route 66. In a return to the show’s roots, the seven teams are professional food truck operators from around the country who are known regionally for their culinary talents and selling skills – and they are ready to be recognized from coast to coast. The 2,500-mile, food-filled road battle kicks off in Santa Monica, California then hits Sedona, Arizona and Santa Fe, New Mexico followed by tasty stops in Amarillo, Texas; Tulsa, Oklahoma and St. Louis, culminating with an epic finale in Chicago, where the winning truck is awarded a $50,000 cash prize. Hosted by Tyler Florence, the six-episode series premieres on Sunday, August 23rd at 9pm ET/PT.
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http://fitnessweightlosscenter.com - How to Warm Up and Cool Down | Pre Workout Exercises - In order to get the most out of your workouts and reduce the risk of injury it is essential to warm up before your workouts and cool down post workout. I see people at the gym get this one workout fundamental wrong all the time. Instead of doing some light cardio to get their blood
flowing and their muscles warmed up they immediately begin stretching.
You do not want to stretch cold muscles. A good analogy is a frozen candy bar - if you try to stretch it the bar just snaps, but take the same candy bar at or above room temperature and it becomes very pliable. The same holds true for your muscles. The optimal time to stretch is after your workout when your muscles are nice and warmed up not before our workout.
If you aren't at the gym or all the cardio machines are being used all you need to do is jumping jacks and/or a little running in place to get your muscles warmed up and ready for your workout.
Also resist the temptation to turn your warm up into a mini high intensity cardio session. You want a slow steady pace to your warm up and cool down routine.
For more info drop by our YouTube channel http://www.youtube.com/user/FitnessWeightLossCtr or visit us on the web at
http://fitnessweightlosscenter.com and find us on Facebook at http://facebook.com/fitnessweightlosscenter
If you are like most consumers, the current economic environment and has you re-thinking your holiday shopping list. And, with holiday shopping now in full effect, what better time than now to start thinking about how you can save while still getting the perfect gift for everyone on your list. Nationally recognized consumer trends expert Drew Krasny has great gift ideas to help stretch your holiday dollar. He will discuss everything from the latest trends in gift giving and how to shop on a budget to tips on how to avoid the most common holiday shopping mistakes.
Set to begin airing on Thursday, May 12, Mitsubishi Motors North America, Inc.’s, (MMNA) dynamic CUV duo of the popular Outlander Sport and Outlander — featuring the world’s most advanced All-Wheel Control (S-AWC) system — will follow up their remarkable five world record-setting achievements performed on a frozen Canadian lake with an even bolder, death-defying trek. To demonstrate the superior traction and maneuverability that Mitsubishi’s renowned all-wheel drive system has to offer, the Japanese auto manufacturer dispatched the pair of vehicles to the Southern Hemisphere to navigate what is considered to be the most hazardous stretch of road in the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49383/
There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48190/
