The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For North America
Dr. Danielle Marcoux from Canada
Camp Liberté – Summer camp for children with skin disorders
This one-week summer camp run by volunteer dermatologists and nurses enrolled children aged 7 to 12 with moderate-to-severe skin disorders, as well as their families, to bring them together for support, social interaction and to increase their confidence. All the activities aim to increase patients’ confidence and self-esteem, improve social skills, reduce stigma about their condition and improve adherence to treatment.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Psychologist Rachel Pruchno’s fiercely candid memoir describes how mental illness twice attacked her family. As a child, her mother’s depression and mania terrified her. As a parent, she feared her adopted daughter would follow a similar path. Unraveling the mysteries surrounding her mother’s and daughter’s illnesses, the author discovers how to mitigate the destructive effects of mental illness on families. Find out more at www.SurroundedByMadness.net Surrounded by Madness by Rachel Pruchno, PhD Non-fiction/mental health
To kick off National Mental Health Awareness Month, starting on May 1 the Child Mind Institute presents Speak Up for Kids, a month-long online dialogue to promote children’s mental health and help eliminate barriers to care. Responding to President Obama’s call for a national conversation about mental health in the wake of the tragedy in Newtown, Speak Up for Kids brings together the nation’s mental health leadership to give parents the information they need to remove stigma and get kids effective mental health care.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61539-child-mind-institute-launches-speak-up-for-kids-online-programming
Seventy-five (75) percent of people with dementia and 64 percent of caregivers believe there are negative associations for those diagnosed with dementia in their countries, according to survey fielded by Alzheimer’s Disease International and published today in the World Alzheimer Report 2012: Overcoming the Stigma of Dementia. The report was released on Alzheimer’s Action Day as part of World Alzheimer’s Month activities engaging people in the cause and raising awareness about the disease.
In response, Alzheimer’s Association® Early-Stage Advisors, men and women from across the U.S. living with the disease, and their caregivers developed tips on how to cope with the stigma surrounding Alzheimer’s based on their personal experiences.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57800-world-alzheimer-report-2012-overcoming-negative-stigma-dementia
