Two-thirds of children living in poverty have no books at home, according to the 2010 RIF study. That's why Kellogg's® has teamed up with Scholastic as well as dad, children's book author and actor Taye Diggs to give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities. There are two ways to help:
1. Collect Kellogg's Great Starts Great Stories codes from participating Kellogg's products to receive a free book or
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
Actress Sarah Michelle Gellar has teamed up with “The Nestlé Share the Joy of Reading Program” to raise awareness about the importance of children’s literacy and to encourage continued reading over the summer. Today, she visited the Los Angeles Public Library’s historic Central Library to read to children and share her love of reading. “The Nestlé Share the Joy of Reading Program” is donating up to $250,000 to Reading Is Fundamental (RIF) – the nation’s largest nonprofit children’s literacy organization – and consumers can help through everyday purchases of select Nestlé confections.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestle/50123/
