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In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip. An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five. The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov. To view the multimedia release go to: http://www.multivu.com/players/English/7652251-ad-council-food-safety/

Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s. Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests. Given those findings, Bing decided it’s time to let people see for themselves that there is a better option in search. To view Multimedia News Release, go to http://www.multivu.com/mnr/57699-microsoft-bing-it-on-challenge-web-search-results

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