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With the 125th Red Kettle Campaign well underway, donors and supporters of The Salvation Army have rallied in pursuit of a new way to give to those in need: by entering their #RedKettleReason video for a chance to win The Salvation Army’s first-ever Giving Spree Contest. After five finalist videos were selected, and tens of thousands of votes from the public, the results are in. Fifteen-year old Maddie Bonocore from Overland Park, Kan. was named the winner, receiving a paid trip to New York City to shop for toys and necessities for a local Salvation Army children’s program. Maddie shopped for the Kansas City Children’s Shelter, which provides shelter care for children unable to remain in their homes due to a family crisis, or issues of abuse and/or neglect. Actor, producer, musician and Salvation Army supporter Nick Cannon helped announce the contest and joined Maddie for the shopping event. Highlights from the event were featured on TODAY. To view the multimedia release go to: http://www.multivu.com/players/English/7612654-salvation-army-redkettlereason-winner/

The Salvation Army is extending the reach of its national Red Kettle campaign to social media and encouraging Americans to share their reasons for giving using the hashtag #RedKettleReason. To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7346052-salvation-army-invites-americans-to-share-their-red-kettle-reason-through-social-media/