Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
With nearly 100 days until the Olympic and Paralympic Winter Games PyeongChang 2018 , Kellogg's® is proud to announce its continued sponsorship of Team USA and introduce the 2018 Team Kellogg's™ roster of U.S. Olympic and Paralympic hopefuls joining its lineup of storied athletes. The 2018 roster includes figure skater Nathan Chen, snowboarder Kelly Clark, ice hockey player Meghan Duggan and Paralympic snowboarder Mike Schultz.
For the Olympic and Paralympic Winter Games 2018, Kellogg's will continue its celebration of what inspires people to get up each morning, enjoy breakfast and embrace the potential of a new day. Whether you are a student, a parent or an elite athlete, we all awake with an individual reason and answer to the question, “what gets you started?” The drive at the start of each day isn’t always the same, but the routines we form, like eating Kellogg's cereal for breakfast, set us up to accomplish our goals.
To view the multimedia release go to:
https://www.multivu.com/players/English/8192831-kelloggs-2018-olympic-games-getsmestarted/
The Cultural Corps of Korean Buddhism has successfully completed its Templestay and Temple food exhibition, experience and lecture on the theme of 'Pyeongchang Winter Olympics with Templestay' in New York, the city of global culture, from September 24 through 30, 2017.
In addition to the New York citizens, this event introduces Templestay and temple food to the Consulate General of the Republic of Korea in New York, Korean Cultural Center New York, Korea Tourism Organization New York Office and related officials in Korea, cultural arts associations, local media in New York.
Over 100 participants experienced various Templestay activities and temple food tasting at the Astor Center, New York. Among them, the lotus flower lantern making was the most popular activity, and Ssambap and natural potato chips were particularly among the food favorites.
To view the multimedia release go to:
https://www.multivu.com/players/English/8190951-templestay-temple-food-korean-culture/
