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Perfumes are all about dreams—and about the power of scents to make our dreams come true. At Bond No. 9, the New York-centric perfumery, we the scent-makers had an ongoing dream of our own ever since our business got started in 2003. That dream was of a New York neighborhood where absolutely everyone wore fragrance—executives ... professionals ... careerists ... bon vivants ... singles ... marrieds ... mothers and fathers ... shopkeepers ... bank tellers ... doormen ... postmen ... taxi drivers ... bus drivers ... even the pizza delivery guys. To view Multimedia News Release, go to http://www.multivu.com/mnr/63549-bond-number-9-perfumista-avenue-10-anniversary-fragrance-new-york-fantasy

Primal Mist has released two new perfumes, Formulae Alpha and Formulae Beta, after four years of archaeological study, scientific investigation and fragrance design. The Primal Mist line is produced in extremely small quantities, making them exclusive and rare. The company states that each stage of the creation process is hand-crafted, including bottling. Both perfumes are cured for two years before they are ready for release. To view Multimedia News Release, go to http://www.multivu.com/mnr/51941-primal-mist-releases-formulae-alpha-beta-fragrances-american-perfumer