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During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia. Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign. Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others. To view the multimedia release go to: https://www.multivu.com/players/English/8268251-tourism-australia-dundee/

Robert Johnson Project From: 1973 Taj Mahal - Ooh so good n blues

Director: Michael Lawrence Producers: Alex Bittan & Michael Lawrence DP: David Kruta Prod. Co.: Dockyard Pictures Label: Ooh La La Records Commissioner: Theo Aronson

Off of Ooh La La Records comes Ace Reporter with their hit \

This week Chobani, America’s #1 Greek yogurt brand, debuted their first national advertising push, “Real Love Stories.” The multi-faceted campaign, developed by Chobani and their advertising agency, Gotham, Inc., includes two national television commercials along with digital and out-of-home (OOH) ads. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chobani/48717/

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