Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/
Epoch Everlasting Play (EEP) kicked off the holiday shopping season with a special pop-up experience to celebrate the retail launch of the globally popular Calico Critters new Town series. The series, first introduced in 1985, features beautiful, richly detailed animal figures that live like humans with a focus on “Nature, Family and Love.” The collection is now available at specialty stores nationwide and online at Amazon.
The world of Calico Critters came to life at Stella’s Exclusive Town Tea at Lady Mendl’s Tea Salon in New York City. The dazzling interactive day of play featured life-size replicas of the playset fun including a chance to step inside Stella’s Designer Studio, taste testing at the Chocolate Lounge and Gelato stands and a first-ever look at the new Calico Critters animated series debuting on Netflix on November 1st in the U.S., Canada, the U.K., Australia, New Zealand, and Japan. Other countries in Europe and Asia will launch in their respective languages on December 1, 2018.
To view the multimedia release go to:
https://www.multivu.com/players/English/8421351-calico-critters-interactive-new-town-series/
From Vodafone’s “FORO” theory to Netflix’s “binge racing” phenomenon, Vodafone Passes partners commented on how consumers are experiencing content in the here and now, and what the future will bring.
The London event marked the launch of Vodafone Passes: new Chat, Music, Video, Social and Combo Passes designed to cater for customers’ specific content passions - providing freedom to enjoy endless monthly data on what matters to them most.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8221551-vodafone-passes-evolution-content/
Netflix, Inc. (Nasdaq: NFLX) has unveiled revealing, new information that confirms a sneaking suspicion— more than half (51%) of couples are likely to “cheat”1—but don’t start grilling your significant other or giving them the evil eye just yet.
A recent survey conducted by Harris Interactive on behalf of Netflix2 revealed 51% of those in a relationship would “cheat” on their spouse/partner/significant other by streaming a TV program(s) they agreed to watch together before their partner had a chance to watch it. More specifically, more than 28 million3 U.S. adults (12%) confessed they had already cheated and 10% admitted they had been “cheated on4.” It seems as though sometimes that next episode of your favorite series is just too tempting to wait for your partner. Sneaking around with that addictive little show may seem like a minor form of infidelity—but don’t be surprised if it leads to a few slamming doors and a bit of the silent treatment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61735-netflix-survey-more-than-half-of-couples-consider-stream-cheating
