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In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/

A new survey from the National Association of Broadcasters (NAB) reveals that two-thirds of young adults have personal experience with mental health problems. Although the overwhelming majority of parents and young adults are supportive of discussing mental illness more openly, more than one-fourth of young adults (28 percent) and one in six parents (16 percent) admit they avoid talking about it. To view Multimedia News Release, go to http://www.multivu.com/mnr/62650-national-association-of-broadcasters-ok2talk-psa-campaign-on-mental-health

On Grand Final Day, September 29 2012, there was another team putting it all on the line. The NAB Stand-Ins. A dedicated team of NAB men and women tackling the game day duties for fans across the country so they could go to the 2012 Toyota Grand Final. Extended version coming soon.