Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
Chefs, sommeliers, mixologists and others from Bellagio, Caesars Palace, The Cosmopolitan of Las Vegas and Mandalay Bay set a new Guinness World Record by uncorking 308 bottles of Louis Martini Cabernet Sauvignon simultaneously. Amidst flying corks and free flowing wine, the crowd shattered the previous record of 252 in celebration of Vegas Uncork’d by Bon Appétit.
“Today we’re making history with some of the world’s best chefs, sommeliers and mixologists,” said Adam Rapoport, Bon Appétit’s Editor-in-Chief. “Setting this Guinness World Record is just the beginning of all the great programming and truly memorable moments you’ll see at Vegas Uncork’d by Bon Appetit in May.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54917-vegas-uncork-d-by-bon-appetit-showcases-finest-culinary-and-wine-talent
Do you know the difference between a swizzle and a shrubb? Do you dream of Mojito’s? If so, Tommy Bahama has an opportunity for you! Tommy Bahama is excited to announce the search for the first-ever Tommy Bahama Rumologist™. We’ve created the most exciting consulting position in the world and we are scouring the country for the most qualified person to represent Tommy Bahama as our official Rumologist – sharing our passion for rum with the world! The Rumologist will win $50,000 and be an ambassador traveling the United States, speaking, educating, and experimenting with all things related to rum! We’re looking for someone who knows the history, how it’s mixed, how it pairs with food – and who loves to share that knowledge. Tommy Bahama is looking for bartenders, mixologists, and anyone that believes they can hold and honor the title. The contest application can be found on the Tommy Bahama Facebook page (www.facebook.com/tommybahama). Participants will be asked to send a short video (45-60 seconds) declaring their candidacy and explain why they should be chosen. The Rumologist will be announced this October.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50564-tommy-bahama-rumologist/
