Last night (Wednesday, Dec. 6), the Las Vegas Convention and Visitors Authority (LVCVA) debuted the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR). The event took place at Wynwood’s Zadok Gallery during Miami Art Week with The Venetian Las Vegas. Powered by Samsung Gear VR, the VAYR installation will be free and open to the public, Dec. 7 - 9 from 1 - 9 p.m. daily.
“Capturing Las Vegas in photos and videos never tells the whole story, which is why we created the first-ever destination VR art program,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By debuting at Miami Art Week, we are able to showcase creative technology to remind visitors of the adventures and experiences that await them in Las Vegas.”
An innovative marketing concept that unites virtual reality and technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by featuring the work of five international artists including: Adhemas Batista, Brazil; Beeple, U.S.; FAFI, France; INSA, U.K.; and Signalnoise, Canada.
To view the multimedia release go to:
https://www.multivu.com/players/English/8231651-las-vegas-alter-your-reality/
The Budweiser Clydesdales have added another iconic background to their portfolio of classic images; the Las Vegas Strip. The famous Budweiser Clydesdales made their grand entrance with a trot down the Las Vegas Strip while cheering fans and excited onlookers watched the majestic horses make their way to Beer Park, located at Paris Las Vegas.
“Las Vegas provides an exciting and engaging fan experience for all major sporting events,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “Only in Las Vegas can you kick off Big Game weekend with the Clydesdales.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7750651-lvcva-las-vegas-budweiser-clydesdales/
Global internet sensation Joseph Griffin made his triumphant return to Las Vegas on Thursday, Nov. 19, to properly capture the sights and sounds of the iconic Las Vegas Strip. This time, he filmed a few familiar places from his original ‘selfie’ video paired with additional only in Vegas experiences.
Griffin garnered the attention of more than 7 million YouTube views with his GoPro goof – as he documented his very first trip to Las Vegas with the camera pointed directly at his face in selfie mode. This time, Las Vegas created a double-sided GoPro for Griffin to capture the imagery while simultaneously providing his colorful commentary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7266355-lvcva-las-vegas-redo/
Las Vegas launched the third and final installment of the 2014-2015 “What Happens Here, Stays Here” campaign today with “The Secret.”
Channeling the essence of classic horror films, the commercial follows the lead character as he is stalked at home, the office and a neighborhood diner with an ominous message of, “I know what you did.” The commercial culminates as the lead character meets his stalker in the back of his sedan asking, “Is this about Vegas?”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Las Vegas is a world-class vacation destination built on the principle of adult freedom, and no other tagline encapsulates this mentality better than the destination’s iconic “What happens here, stays here” advertising campaign. This year marks the 10th anniversary of this award-winning campaign, and this Monday Las Vegas unveiled a reimagined take on the pop culture-entrenched slogan with a variation of the theme titled “Vegas Enablers.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
A landmark summer research study has unveiled a vital component of wellness and happiness…vacations. The survey, “The Takeaways from Getaways,” commissioned by the Las Vegas Convention and Visitors Authority, draws attention to the serious physical and emotional implications of stress and feeling over worked, and the inextricable link between vacation and personal wellness and happiness.
The research revealed surprisingly that more than 9 out of 10 Americans reported feeling happier after taking a vacation. And seventy-seven percent (77%) believed that their overall health improves after a getaway. Even so, more than half of Americans admitted that doctors should be able to prescribe vacations as a curative and therapeutic option for stress-related maladies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56160-the-takeaways-from-getaways-visit-las-vegas-lvcva
