Florida residents previewed Honey Nut Cheerios' one-of-a-kind living billboard, just outside of Orlando, to celebrate the classic cereal’s key ingredient –real honey. Much more than just a billboard installation, the three-story free-standing structure was home to more than 100,000 honeybees. The honey produced from the working hives was used to spell out “Made with Real Honey” on the exterior of the installation. The local Florida honey was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
Constructed in the farm fields at Diamond P Farm and Ranch, the honey-bees used in the creation of the billboard were supplied in partnership with Brent Dickson and his family, who are local Orlando bee-keepers. True to standards, most of the beekeepers who make the honey for Honey Nut Cheerios run family businesses and depend on their bees to make a living.
“Honey is more than just an ingredient – it’s the flavor at the heart of Honey Nut Cheerios. And that’s why we thought there was no better way to explain just how real the honey is that goes into Honey Nut Cheerios than by physically showing it,” said Jared Pippin, senior associate marketing manager at General Mills. “We wanted to honor the honeybees and show our support for the dedicated beekeepers who love honey just as much as we do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7672051-honey-nut-cheerios-bee-to-bowl/
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The Gay, Lesbian & Straight Education Network (GLSEN) and the Ad Council joined the National Basketball Association (NBA) to debut a series of public service advertisements (PSA) featuring Phoenix Suns stars Grant Hill and Jared Dudley designed to address the use of anti-gay language among teens. The campaign includes new television, radio, print and Web ads and the TV spot will launch this Sunday during the NBA Conference Finals on ABC, TNT, and ESPN. The PSAs are an extension of the award-winning Think Before You Speak campaign and GLSEN’s “Changing the Game” initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50081/
El Antiperspirante Degree Men celebra la continuación de su patrocinio con la Selección Mexicana de Fútbol y alienta a los fanáticos a enfrentar con confianza los momentos que cuentan a través de una nueva campaña de mercadeo llamada “El Momento que Cuenta”. Esta campaña inspirada en el fútbol ilustra los retos que enfrentan los hombres hispanos en su vida diaria y realiza un llamado a la acción que les permite a los consumidores interactuar con el Antiperspirante Degree Men tanto en Internet como en un lugar concreto.
Para mas, va a http://multivu.prnewswire.com/mnr/unilever-degree-men/49420/
Watch matchmaking mayhem happen as complete strangers find true love through rock and roll. You Rock, Let’s Roll weekdays at 6 pm ET/3 pm PT only on Fuse.
American Idol favorite Jared Cotter and All My Children's Chrishell Stouse are giving music lovers the chance to meet three good lookin', eligible musicians. Then, we're leaving it up to them to decide which musician rocks their world — without ever seeing them! Weekdays at 6pm ET on FUSE!
American Idol favorite Jared Cotter and All My Children's Chrishell Stouse are giving music lovers the chance to meet three good lookin', eligible musicians. Then, we're leaving it up to them to decide which musician rocks their world — without ever seeing them! Weekdays at 6pm ET on FUSE!
Watch matchmaking mayhem happen as complete strangers find true love through rock and roll. You Rock, Let’s Roll weekdays at 6 pm ET/3 pm PT only on Fuse.
Watch matchmaking mayhem happen as complete strangers find true love through rock and roll. You Rock, Let’s Roll weekdays at 6 pm ET/3 pm PT only on Fuse.
