At Entertainment Weekly’s Con-X fan festival at Comic-Con, July 21-24, Schick Hydro is introducing larger-than-life Robot Razor, the superhero razor ready to dive into the fanfare and smooth out the many irritations that often damper fan experiences.
“Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their #HydroRescue social campaign a few weeks prior. On July 7, from 9am – 9pm EST, guys are encouraged to tweet some of life’s funniest irritations with #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto, and enjoy VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at EW’s Con-X.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867651-schick-hydro-robot-razor-con-x/
John McEnroe, an athlete who knows something about irritation, will coach a team of real men as they run the 2013 ING New York City Marathon. McEnroe will offer these men the guidance they need to become mentally and physically prepared for their run and will see them through to the finish line. Running – and life – may come with everyday irritations, but Dove® Men+Care® believes deodorant should not be one of them.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62896-unilever-dove-men-care-deodorant-team-ing-nyc-marathon-mcenroe
A new study measuring everyday irritations like heat, traffic and household pests ranks major southern cities among the most irritated in the nation. Atlanta (No. 1), Houston (No. 2), Washington DC (No. 3) and Baltimore (No. 4) ranked the highest in irritating factors, while predominantly northern cities like Rochester (No. 50), Milwaukee (No. 49), Minneapolis (No. 48), Buffalo (No. 47), and Tucson (No. 46), the arid outlier, ranked the lowest.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/edge/45185/
