Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.
Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. The “Start Your Impossible” initiative reflects these values and highlights the company’s goal to provide freedom of mobility for all. “We want to share this thinking with all stakeholders, including consumers, so that we can approach this challenge together,” said Toyota President, Akio Toyoda.
To view the multimedia release go to:
https://www.multivu.com/players/English/8193651-toyota-global-campaign-for-olympic-paralympic-games/
littleBits, the award-winning company that empowers kids to be inventors, today announced the launch of its Droid Inventor Kit, which enables kids to create their own Droid. An integral part of the global launch of Disney and Lucasfilm's Force Friday II, the Droid Inventor Kit brings Droids to life, inspiring imagination and invention for kids around the world. Kids can easily create and power up their own mechanical companion using littleBits electronic Bits--along with the free Droid Inventor app--to send their creation on more than 17 special Star Wars missions, complete with authentic Droid sounds from the Star Wars films. As they unlock new capabilities and level up their Droid Inventor skills, kids can also learn how to create their own custom R2 Units and experiences, combining play with real hands-on learning.
“Today we are continuing a global inventor movement that empowers young people to participate in a story that inspires them to be creators, not just consumers of technology,” said Ayah Bdeir, founder & CEO of littleBits. “We’ve created a gender-inclusive product that celebrates kids’ own self-expression and ingenuity, while showcasing the same characteristics of imagination, grit and invention that are embodied in the Star Wars franchise.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8170651-littlebits-droid-inventor-kit-star-wars-kids-toys-stem/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Debuting the Caribbean’s first-ever Over-the-Water Villas at Sandals Royal Caribbean in Montego Bay, Jamaica on December 1, Sandals Resorts is announcing the development of additional Over-the-Water suites at new locations throughout the region. Citing unparalleled demand and a drive toward continued innovation, the suites will be unveiled at select Luxury Included® resorts throughout 2017 and 2018, including 12 additional Over-the-Water Bungalows at Sandals Royal Caribbean slated to open in March 2017.
“I have always said that being out on the water is where I am happiest, and with these suites, guests can experience a direct link to the Caribbean Sea,” said Gordon ‘Butch’ Stewart, Chairman and Founder of Sandals Resorts. “Being first is nice, and as a category leader we’ve enjoyed a lot of firsts – but what is more important is that we continue to evolve, continue to innovate, continue to upend the notion of what an all-inclusive can be and of course, continue to exceed the expectation of our guests.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7995451-sandals-resorts-over-the-water-villas/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
People all over the world can play on their smartphone or tablet a new game where five-time FIFA World Player Award winner Lionel Messi should overcome various missions. Playing the Messi Space Scooter Game gamers can win prizes like signed football shirts or a meet & greet with the best football player in the world himself.
For his achievements on the football pitch Messi recently received his fifth Ballon d’Or. In the Messi Space Scooter Game he travels with aliens in UFOs from the stadium to unknown worlds, where his scooter skills are tested during various missions.
Messi jumps over rocks, bridges and other obstacles, makes somersaults, stoops to drive through tunnels and is dodging rockets and monsters. Of course he is allowed to shoot balls to get a free passage. Along the way he collects coins and other things that gain points, with which players can win prizes.
Those vary from Messi Space Scooters, autographed football shirts and other sports gear to the grand prize: an all-inclusive trip to Barcelona for a meet & greet with Messi himself. The free game can be downloaded in the App Store or the Google Play Store.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7750451-messi-space-scooter-game/
Sephora, the leader in global beauty retail, has launched Sephora Virtual Artist, a revolutionary new addition to the Sephora to Go mobile application that allows users to instantly try on thousands of lip colors, anywhere at any time. Available today for download on the Sephora to Go App on iTunes.com, it is the latest in a series of digital innovations pioneered by the Sephora Innovation Lab to customize the beauty retail experience.
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace, a leader in facial visualization and skin analysis. Clients can swipe through over 3,000 lip colors by brand, format or shade family, and instantly see how each one looks on their own lips, no matter if they are on the go, at home or in a Sephora location. Using a state-of-the-art 3D Live view that moves with them like a mirror, clients can virtually try on lip colors through an interactive digital overlay on their own lips. Sephora’s extensive color library is inclusive of all lipsticks and lipglosses available at SEPHORA, each individually color matched by hand by Sephora experts to ensure a true representation.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749651-sephora-virtual-artist-to-go-app/
Today, Suzhou Tourism launched its first-ever campaign to directly target North American travelers – the “Experience Suzhou: The Venice of China and the City of Scholars” sweepstakes, open for entries now through October 23, 2015 at www.TraveltoSuzhou.com/Sweepstakes. Available to residents of the Continental United States and Canada, the online promotion will award 18 travelers (nine winners plus one guest each) a six-day visit to Suzhou between November 2015 and January 2016.
Situated just west of Shanghai, Suzhou is deeply rooted in culture and heritage as one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. With its narrow streets and winding waterways, Suzhou truly lives up to its nickname as “Venice of China.” Taking advantage of this hidden gem location, sweepstakes winners and their guests will enjoy a six-day package inclusive of round-trip coach airfare, accommodations at one of the city’s top hotels, three meals daily, and a guided trip through the city each day. The trip itinerary will offer a quintessential Suzhou experience featuring visits to a selection of UNESCO World Heritage Sites such as the Humble Administrator’s Garden and Lingering Garden, as well as Tiger Hill, Suzhou Museum, Pinjiang Road, Silk Museum, Tongli, and authentic experiences at iconic restaurants such as Songhelou and Deyuelou. The trip is the ultimate vacation adventure for anyone who wants to visit China and experience true Chinese culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584351-suzhou-tourism-sweepstakes/
http://www.worldslargestorchestra.com.au The
World's Largest Orchestra is a new and exciting concept. Musicians of
all abilities play in unison around the world guided by one conductor
with laser batons. Will you play a part? http://www.worldslargestorchestra.com.au
After revolutionizing the Human Capital Management software market with NFC and GPS based Attendance Management System, Ramco Systems has announced the launch of SMS based Employee Self Service (ESS). Designed and developed as part of Ramco’s Mobility offerings, this new feature will help ESS users of Ramco HCM to apply leave, raise queries and perform transactions, all via a text message. Organisations on the other hand can use this feature to send company-wide communication by SMS.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7414551-ramco-inclusive-computing-sms/
