Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
A Love Story. This song has all the feelings we have all felt in our lifetime and brings back those feelings of being in love and loving someone so much you hurt when you think about them. It's All I Can Do not to lose my mind from thinking about you...a lyric video produced by James Bruce. Digital downloads available for this song at www.cdbaby.com/ladonnabrewercapps22
When a Yank and an Aussie stop selling cars and head off into the Outback to write the books they have within, it is the things they say to each other that hurt far more than the things they do. Fist fights and adultery can be forgiven, but what’s said, can never be unsaid. Learn more about this book here, http://neverbeunsaid.com Literary Fiction
Suffering from foot pain? Living with plantar fasciitis that is making your feet really hurt? You don\'t have to live like that anymore. Good Feet Arch Supports have helped people in Manchester for 15 years. This video explains it all!
An early crop of advanced crash avoidance technologies includes some clear success stories when it comes to preventing crashes, insurance claim analyses by the Highway Loss Data Institute (HLDI) show.
Forward collision avoidance systems, particularly those that can brake autonomously, along with adaptive headlights, which shift direction as the driver steers, show the biggest crash reductions. Lane departure warning appears to hurt, rather than help, though it’s not clear why, and other systems, such as blind spot detection and park assist, aren’t showing clear effects on crash patterns yet.
HLDI analysts looked at how each feature affected claim frequency under a variety of insurance coverages for damage and injuries. Clear patterns were seen in claims under property damage liability (PDL) insurance, which covers damage caused by the insured vehicle to another vehicle, and collision insurance, which covers damage to the insured vehicle. Frequency is measured as the number of claims relative to the number of insured vehicle years. An insured vehicle year is one vehicle insured for one year, two vehicles for six months, etc. The model years of the vehicles included ranged from 2000 to 2011, depending on when an automaker introduced a feature. Insurance data through August 2011 were used.
Science of Tears and Emotion
The Start of Brain Research
So Lydia Cassone said that they all went back to their respective scientists and asked what on earth this had to do with memory. And do you know that since about the late 1960s and early 1970s we have learned more about the mind, more about the subconscious mind, more about the body, more about the mind/body connection than in any previous 2000 years in our history. Look at just what we’ve learned.
Genome and Proteins
Look at the genome stuff that we’ve learned. Do you know that proteins are being investigated. They say that there are 6 million proteins in the body and when we know all the proteins in the body, we will be able to cure anything in humans. It’s frightening isn’t it, but that’s where it’s going. We’ve learned a lot in the last 40 or so years.
Tears – a Different Chemical Composition
One of the things that we’ve learned, I use in seminars and I think it’s really interesting. You know tears that we have. We can have tears of sadness and we can also have tears of happiness. Well do you know that they have a different chemical composition? So in other words we’re doing something different to our body when we have tears of sadness and tears of joy. Now that coupled with another research scientist, Rappaport, is fantastic information.
Emotion is Memory for the Subconscious Mind
You see, Rappaport showed emotion is memory for the subconscious mind. Emotion is memory and this was proved in 1971. What was actually proved was that emotion is not only involved with memory, it is the very basis on which memory takes place.
A Quick Demonstration
Now, when you think about that, a quick demonstration is that you could go back in your mind right now to something that you didn’t like – something that was an adversity, a trauma ….. OK, no need to go any further as you’ve probably got it already. Don’t think about it any more. But you go there easily, you know what the occasion was, you know what hurt – all that sort of thing.
Another Demonstration
And I could also ask you to go back to a really fantastic event in your life. You might for example go back to when you were riding your two-wheeler bike for the first time, or maybe your first kiss, or maybe a fantastic result at sport or in school, or something like that. We have so many good, joyous occasions in our mind and they will come up.
How Did You Remember
Now, how did you remember them? That’s the key – how did you remember them? To remember either the negative event or the joyous event, did you have to tell other people about it? Did you have to write about it again and again? Did you have to make a mind map about it? Did you have to do all those sorts of things to remember it? No, it just stuck fast didn’t it. It’s right there. So, in other words, the emotion of the event made it stay in your memory.
Remembering With Only Positive Emotion
So now, if we can remember with both negative emotion and positive emotion, do we use negative emotion to enhance imprinting on our memory? The answer is no, because of the tear stuff. Tears of sadness, tears of joy – different chemical constitution. We know we’re doing something different to our body with negative stuff and the negative stuff doesn’t make us feel good. So therefore we only use positive, joyous memory connections to enhance memory within the subconscious mind. So that’s something that came out of this science a long time ago.
By Sandy MacGregor – http://www.selfimprovementdeals.com
See it on Video – 08 of 16 Science of Tears and Emotion
Next Video – 09 Sandy's Trauma and Beginning of Grief
Nearly 10 percent of U.S. high schoolers report being hit, slapped or physically hurt by their boyfriend or girlfriend in the past year, according to the latest data from the Centers for Disease Control. And nearly one in four have been victimized through technology, according to a nationwide survey by Liz Claiborne Inc. and the Family Prevention Fund.
To help raise awareness of teen dating violence and the dangers of digital abuse, BeSmartBeWell.com shares the story of Kari, a high school girl who went from an ambitious achiever to a tragic victim of teen dating violence.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50820/
